Television

BARC week 52: Lizol retains top brand spot

HUL is the top advertiser.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period 26 December and 1 January 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 48 of 2020.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 242964 insertions.

It was followed by Reckitt Benckiser India, which ranked second with 177116 ad generations.

ITC bagged the third rank this time with 54474 ad AMA. P&G came in fourth with 40616 ad insertions.

Ponds India and Cadbury secured fifth and sixth place with 40146 and 40139 ad views respectively.

Other top brands in the pecking order were as follows: Ponds India, Godrej Consumer Products, Britannia, and Lakme.

Top Brands:

This week Lizol led the chart with 26663 ad impressions, followed by Lalithaa Jewellery with 15614 ad views. Glow and Lovely secured the third position with 14570 ad insertions.

The fourth and fifth spots were acquired by Harpic Bathroom Cleaner and Harpic Power Plus with 14279 and 13563 ad AMA.

Dettol Toilet Soap bagged the sixth spot with 13370 ad views.

Other top brands in the pecking order were as follows: Dettol Liquid Soap, WhiteHat Jr, Dettol Disinfectant Spray, and Dettol & Moms Soap.

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