Television
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BARC week 51: Zee Anmol leads Hindi (R+U) & rural market

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MUMBAI: Zee Anmol dominated two markets this week – by dethroning Star Bharat in the Hindi GEC (U+R) market and continued ruling in rural markets – according to Broadcast Audience Research Council (BARC) all India data.

Colors continued to rule the urban markets with a slight fall in the impressions. Star Utsav and &TV exchanged their ninth and tenth positions in GEC urban markets this week as compared to the previous week.

Star Utsav and Sony Pal swapped their fifth and sixth positions as compared to week 50 in the Hindi GEC (U+R) market.

Dangal TV jumped to sixth and Zee TV fell to seventh in Hindi GEC rural market this week.

Hindi GEC (U+R)

Zee Anmol has emerged as the leader in the genre with 692817 impressions (000s) followed by Star Bharat at second position with 692427 Impressions (000s).

Colors and Zee TV stood at the third and fourth positions with 598691 and 584373 impressions (000s) sum, respectively.

Star Utsav jumped to fifth position with 568254 impressions (000s) sum, while Sony Pal fell to sixth position with 542658 impressions (000s) sum.

Star Plus, Rishtey, Sony Entertainment Television and Sony Sab have retained their seventh, eighth, ninth and tenth spots with 531495 impressions (000s), 467713 impressions (000s), 403512 impressions (000s) and 371595 impressions (000s) sum, respectively.

Hindi Rural GEC

Zee Anmol garnered the leading position with 520761 impressions (000s) sum. Sony Utsav and Sony Pal retained their second and third slots respectively with 417285 impressions (000s) sum and 367643 impressions (000s) sum respectively.

Star Bharat and Rishtey stood at the fourth and fifth position with 359720 impressions (000s) and 340623 impressions (000s), respectively.

Dangal TV and Zee TV interchanged their slots with Dangal TV at sixth place with 232190 impressions (000s) sum and Zee TV on seventh slot with 229254 impressions (000s) sum this week.

Colors, Star plus and Big Magic also retained their eighth, ninth and tenth positions respectively with 161018 impressions (000s), 155558 impressions (000s) and 153796 impressions (000s) sum.

Hindi Urban GEC

In urban GEC, Colors, Star Plus, Zee TV, Star Bharat and Sony Entertainment Television retained their first, second, third, fourth and fifth positions with 437673 impressions (000s), 375937 impressions (000s), 355119 impressions (000s) and 332706 impressions (000s) sum and 292281 impressions (000s) sum, respectively.

Sony Sab, Sony Pal and Zee Anmol also retained their sixth, seventh and eight positions with 278135 impressions (000s), 175014 impressions (000s) and 172055 impressions (000s) sum, respectively.

Star Utsav and &TV swapped their ninth and tenth positions with 150969 impressions (000s) and 143501 impressions (000s) sum, respectively.

Also read: 

Zee TV leads Hindi GEC (R+U) & urban market: BARC week 44

Most watched Hindi GEC primetime programmes by urbanites in 2017

Colors tops urban market: BARC week 43

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