Television

BARC week 47: Few changes in Top 10 channels across genres; entertainment viewership falls

The first 8 channels in the all platforms, pay and free platforms were same as in week 46

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BENGALURU: There was not too much change in Broadcast Audience Research Council of India’s (BARC) weekly list of Top 10 Channels Across Genres on All Platforms for week 47 of 2019 (Saturday, 16 November 2019 to Friday, 22 November 2019, week or period under review) as nine of the channels were same as in week 46. Even the ranks of the first eight channels in week 47 of 2019 were the same as in the previous week. One channel – Zee Entertainment Enterprises Ltd’s (Zeel) free to air (FTA) Hindi GEC Big Magic exited the list in week 47 of 2019 to be replaced by Zeel’s Tamil GEC Zee Tamil as compared to the previous week.

Entertainment viewership falls in week 47 of 2019 as compared to the previous week

Though overall entertainment viewership seemed to have dropped according to BARC’s weekly data for TV+OOH viewership, there was not too much impact on the combined viewership numbers of the Top 10 channels across genres lists on All Platforms, on the Pay TV platform and the FTA platform as is obvious from the charts that follow. TV viewership dropped to 14 billion weekly impressions in week 47 of 2019 from 14.4 billion in week 46. An analysis of the rough data furnished by BARC, OTT viewership seems to have fallen by almost 50 percent during the week under review as compared to the previous week. Simple mathematical calculations show that OTT viewership in week 46 was 0.2 billion weekly impressions, which fell to about 0.1 billion weekly impressions in week 47 of 2019.

Please refer to the figure below for TV and OTT viewership numbers for weeks 46 and 47 of 2019.

Top 10 Channels Across Genres on All Platforms

Six Hindi GECs, two Tamil channels and one channel each from the Kannada and the Telugu genres made up BARC’s weekly list of Top 10 Channels Across Genres on All Platforms for week 47 of 2019. From the network’s perspective, there were three channels from Zee Entertainment Enterprises Ltd (Zeel), two channels each from Sony Pictures Network India (SPN), Star India and one channel each from Enterr 10 Television, the Sun Tv Network and Viacom18.

One channel – Enterr 10 Television’s Hindi GEC Dangal was FTA, while the other nine channels were Pay TV in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 47 of 2019.

Please refer to the figure below:

Top 10 Pay TV channels

BARC weekly list of Top 10 Pay Channels Across Genres had three channels from Zeel, two channels each from SPN, Star and Viacom18 and one channel from the Sun Tv Network in week 47 of 2019. There were five channels from the Hindi GEC genre, two channels from the Tamil genre and one channel each from the Kannada, Kids and Telugu genres which made up BARC’s weekly list of Top Channels Across Genres on the Pay Platform in week 46 of 2019.

As mentioned above, the first eight channels were same in rank and file in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 47 of 2019 as compared to week 46. There was one change in the list – Star India’s Tamil GEC Star Vijay (ranked 10 in week 46) exited it in week 47 to be replaced by Zee Tamil at rank 9. Viacom18’s kids channel NICK moved down to rank 10 in week 47 from rank 9 in week 46 of 2019.

Also, as has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs at ranks one and two respectively in the list.

Please refer to the chart below

Top 10 Free to Air channels

The weekly list of Top 10 Free Channels Across Genres was the same in rank and file in week 47 of 2019 as in the previous week.Four channels from Enterr 10 Television, three channels from the B4U Network, two channels from Zeel and one channel from SkyStar made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 47 of 2019. Four of the channels were from the Hindi movies genre, three were from the Bhojpuri genre, two were Hindi GECs and one channel was from the Marathi genre in week 47 of 2019.

Please refer to the chart below:


 

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