Television

BARC week 45: Dettol Antiseptic Liquid is top brand

HUL is the top advertiser.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 7 November and 13 November 2020.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 45 of 2020.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 242868 impressions.

It was followed by Reckitt Benckiser India, which ranked second with 199453 ad generations.

Godrej Consumer Products bagged the third rank this time with 50019 ad impressions. ITC came in fourth with 39838 ad generations.

Ponds India and Cadbury India secured fifth and sixth place with 38832 and 37918 ad views.

Other top brands in the pecking order were as follows: Wipro, P&G, Colgate Palmolive India Ltd, and Coca Cola India.

Top Brands:

This week Dettol Antiseptic Liquid led the chart with 29742 ad impressions, followed by Lizol with 23271 ad views. Dettol Toilet Soaps secured the third position with 22814 ad insertions.

The fourth and fifth spots were acquired by Santoor Sandal & Turmeric and Harpic Power Plus/Bathroom Cleaner with 18572 and 12071 ad generations.

Vimal Elaichi Pan Masala bagged the sixth spot with 11878 ad views.

Other top brands in the pecking order were as follows: Amazon.in, Harpic Bathroom Cleaner, Sprite,  Harpic Power Plus 10X Max Clean.

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