Television

BARC week 44: Top 10 pay channels lost & FTA channels gained ratings across genres

Combined weekly ratings of top 10 channels of Pay TV fell while FTA channels rose across genres

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BENGALURU: Broadcast Audience Research Council of India (BARC) data for week 44 of 2019 (Saturday, 26 October 2019 to Friday, 1 November 2019, week or period under consideration) for Top 10 Channels Across Genres revealsthat the combined ratings of Pay TV were lower as compared to the previous week. At the same time, Free to Air of FTA channels gained viewership in week 44 of 2019 as compared to the previous week in terms of combined weekly ratings of the Top 10 channels of each platform. The channels, genres and rankings in the respective weekly lists were not all the same for both weeks – week 44 and week 43 of 2019 in the case of BARC Across Genres on All Platforms and Across Genres on Pay Platform lists.

Combined weekly impressions of the Top Channels Across Genres on All Platforms in week 44 of 2019 at 6,824.793 million were 3.1 percent lower than the 7,043.023  million weekly impressions for week 43. Combined weekly impressions of the Top Pay Channels Across Genres in week 44 of 2019 at 6,322.534 million were 1.8 percent lower than the 6,437.237 million weekly impressions in week 43. Combined weekly impressions of the Top 10 Free channels in week 44 of 2019 at 2,594.861 million were 4.1 percent higher than the 2,491.909 million weekly impressions in week 43.

Top 10 Channels Across Genres on All Platforms

The Network18/Viacom18 associated Telugu GEC re-entered ETV Telugu BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 44 of 2019 while Zee Entertainment Enterprises Limited (Zeel) Kannada GEC Zee Kannada exited the list. The rest of the channels in the list for week 44 of 2019 were same as in the previous week with a some shuffling in ranks. 

Six Hindi GECs’, two Telugu channels and one channel each from the Kids and Tamil genres made up BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 44 of 2019. From the network’s perspective there were three channels from Network18/Viacom18, two channels each from Star India and Sony Pictures Network India (SPN) and one channel each from Enterr10 Television, The Sun Tv Network and Zeel. Nine of the channels in week 44 were on the pay platform, while one was on the Free platform. 

Please refer to the chart below:

Top 10 Pay Channels Across Genres

Nine of the channels in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 44 of 2019 were the same as in the previous week. The one change was the entry of ETV Telugu and the exit of Zeel’s Telugu GEC Zee Telugu. Five Hindi GECs’, two Telugu and one channel each from the Kannada, the kids and the Tamil genre made up BARC’s weekly list of Top 10 Pay Channels Across Genres in week 44 of 2019. From the network’s perspective, there were three channels from Network18/Viacom18, two channels each from SPN, Star India and Zeel and one channel from the Sun Tv Network. As has become almost a norm, the two most watched pay channels were not Hindi GECs’ – they were Tamil (Sun TV) and Telugu (Star Maa).

Please refer to the chart below:

Top 10 Free Channels Across Genres

The list of channels in BARC’s weekly list of Top 10 Free Channels Across Genres during the week under review was the same as in the previous week (week 43 of 2019) with a slight shuffling in ranks. Four Hindi Movies channels, three Bhojpuri channels, two Hindi GECs’ and one channel from the Marathi genre made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 44 of 2019. From the network’s perspective, there were four channels from Enterr10 Television, three channels from B4U, two channels from Zeel and one channel from Skystar.

Please refer to the chart below:


 

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