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BARC week 41: Amazon, Flipkart’s festive season sales make them top two brands

Amazon Online India Pvt Ltd also joined the list of top 3 advertisers

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 5 October 2019 and 11 October 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 41 of 2019.

 Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 156539 and 102356 ad insertions, respectively.

Amazon Online India Pvt Ltd was replaced from the third position by Procter & Gamble, which ranked sixth the past week, with 44196 insertions.

ITC Ltd climbed up a spot to rank fourth this time as it made 37308 insertions on TV. Godrej Consumer Products Ltd moved up five spots to rank fifth with 36026 insertions.

Rank

Advertiser

Insertions

 

 

 

Week 41

   

1

HINDUSTAN LEVER LTD

156539

   

2

RECKITT BENCKISER (INDIA) LTD

102356

   

3

PROCTER & GAMBLE

44196

   

4

ITC LTD

37308

   

5

GODREJ CONSUMER PRODUCTS LTD

36026

   

6

BROOKE BOND LIPTON INDIA LTD

30209

   

7

CADBURYS INDIA LTD

24446

   

8

PONDS INDIA

24013

   

9

COLGATE PALMOLIVE INDIA LTD

22747

   

10

PROCTER & GAMBLE HOME PRODUCTS

21592

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

 

Top Brands:

Santoor Sandal and Turmeric climbed up two spots to claim the first rank in the top brands category of BARC week 41 rankings. It had inserted 17007 ads on TV during this period. Second spot was acquired by Trivago, which climbed up from last week’s fifth slot, with 14573 insertions.

Lizol ranked up a spot to sit on third position with 12647 insertions. Dettol antiseptic liquid made fresh entry into the list on fourth position, with 10701 insertions. It was followed by Colgate Dental Cream that had 9662 insertions.

Rank

Brands

Insertions

 

 

 

Week 41

   

1

SANTOOR SANDAL AND TURMERIC

17007

   

2

TRIVAGO

14573

   

3

LIZOL

12647

   

4

DETTOL ANTISEPTIC LIQUID

10701

   

5

COLGATE DENTAL CREAM

9662

   

6

AMAZON.IN

9658

   

7

HARPIC BATHROOM CLEANER

9215

   

8

SURF EXCEL EASY WASH

9204

   

9

VIVO V17 PRO

9156

   

10

DETTOL LIQUID SOAP

9054

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

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