Television

BARC week 39: Not much impact of UNGA on Hindi news viewership

Combined weekly ratings of top 5 Hindi news channels went up less than 7 percent

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/09/Aaj-Tak.jpg?itok=tOjXHN7j

BENGALURU: Pakistan Premier Imran Khan’s shenanigan’s at the United Nations General Assembly (UNGA) did not seem to have much effect on the viewership of Hindi news channels in week 39 of 2019 as combined weekly impressions of the BARC’s weekly list of top 5 Hindi news channels grew by just 7 percent as compared to the previous week. Hindi news viewership in Hindi speaking markets – both urban -HSM (U) and rural (HSM (R), as well as the combined markets -HSM (U+R) seemed immune to Islamophobia and Islamic Terror that many global leaders spouted during their respective UNGA speeches as BARC data for the top 5 Hindi news channels in HSM (U+R) increased to 545.803 million weekly impressions in week 39 of 2019 from 511.897 million weekly impressions in week 38. Viewership growth in week 39 of 2019 was driven by HSM (U), while Aaj Tak and Zee News were the biggest gainers in both HSM (U) and HSM (R), as well as HSM (U+R)

Comparatively, viewership of the top 5 English News channels increased by as much as 41 percent during the week under review as compared to the previous week. 

Hindi news viewership in HSM (U+R)

While the channels listed among the top 5 Hindi news channels in HSM (U+R) were the same, there was a small shufflingof ranks in week 39 of 2019 (Saturday, 21 September 2019 to Friday, 27 September 2019, week or period under consideration). Aaj Tak retained its numero uno rank that it has held on to almost forever with 17 percent increase in viewership in week 39 of 2019 at 127.463 million weekly impressions as compared to 114.016 million weekly impressions in week 38.

Zee News climbed up a place to second rank with an increase of 11 percent in week 39 of 2019 to 112.261 million weekly impressions as compared to third rank and 100.993 million weekly impressions in the previous week. India TV dropped a place to third rank despite an increase of 3 percent viewership to 104.248 million weekly impressions in week 39 of 2019 as compared to second rank and 101.656 million weekly impressions in week 38. News18 India retained fourth rank in the week under review with an increase of 3 percent in ratings to 103.011 million weekly impressions as compared to 99.971 million weekly impressions in week 38. ABP News also retained fifth rank in week 39 of 2019 with an increase of 4 percent in viewership to 98.820 million weekly impressions as compared to 95.261 million weekly impressions in week 38.

Please refer to the figure below:

Hindi news Viewership in HSM (U)

Viewership of the top 5 Hindi news channels in HSM (U) increased 8 percent to 319.149 million weekly impressions in week 39 of 2019 from 294.229 million weekly impressions in week 38. Please refer to the figure below.

Aaj Tak saw its ratings increase by 13 percent in week 39 to 74.127 million weekly impressions in HSM (U) from 65.773 million weekly impressions in week 38. Zee News climbed up a rank to second place in week 39 of 2019 with an increase of 13 percent in viewership to 66.739 million weekly impressions from third place and 58.824 million weekly impressions in week 38. News18 India dropped a place to third rank – its ratings increased 3 percent in week 39 of 2019 to 63.055 million weekly impressions from second rank and 61.067 million weekly impressions in week 38. India TV retained rank four in week 39 of 2019 with an increase of 5 percent in viewership to 61.169 million weekly impressions from 58.101 million weekly impressions in the previous week. ABP News also retained fifth rank with a 7 percent increase in viewership in week 39 of 2019 to 54.059 million weekly impressions from 50.464 million weekly impressions in the previous week.

Hindi news viewership in HSM (R)

While the channels in BARC’s list of top 5 Hindi news channels in HSM (R) were same in week 39 of 2019 and week 38, there was a small tweaking in ranks. Further, two of the five channels saw viewership decline, while three saw viewership growth. Combined ratings of top 5 Hindi news channels in HSM (R) in week 39 of 2019 increased just 4 percent to 229.035 million weekly impressions from 219.734 million weekly impressions in week 38.

In the case of HSM (R) also, Aaj Tak retained rank one with 11 percent increase in ratings to 53.336 million weekly impressions from 48.244 million weekly impressions in week 38. Zee News climbed two places to second rank with 8 percent increase in viewership to 45.522 million weekly impressions from fourth rank and 42.169 million weekly impressions in week 38. ABP News dropped a place to third rank with almost flat ratings (decline of 0.1 percent in viewership) to 44.761 million weekly impressions in week 38 of 2019 from second rank and 44.797 million weekly impressions in week 38. India TV also dropped a rank to fourth place with a decline of 1 percent in viewership to 43.078 million weekly impressions in week 39 of 2019 from third rank and 43.554 million weekly impressions in week 38. Republic Bharat retained fifth rank with an increase of 3 percent in viewership to 42.338 million weekly impressions from 40.970 million weekly impressions in the previous week. Please refer to the figure below:


 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/endemol.jpg?itok=Vz2Ue1JV
Endemol Shine India buys the rights for Richa S. Mukherjee’s Kanpur Khoofiya Pvt. Ltd

MUMBAI : Harper Collins India is thrilled to announce that author Richa Mukherjee’s new novel, Kanpur Khoofiya Pvt. Ltd, published in August this year, has been purchased by Endemol Shine India in a pre-empt. Endemol Shine India buys the rights for Richa S. Mukherjee’s Kanpur Khoofiya Pvt. Ltd...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/zee.jpg?itok=uDvPb4qU
Zee TV, Flipkart join hands to surprise fans this festive season

MUMBAI: This year, with the festive season around the corner, entertainment joined forces with e-commerce to delight consumers with a billion dollar idea! In a truly unique initiative, Zee TV collaborated with Flipkart and attempted to make TV viewing truly interactive during the latter’s annual...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/history.jpg?itok=ZlFUmEPE
HistoryTV18 to premiere ‘India: Marvels & Mysteries’ on October 17

MUMBAI: In a new five-part original series, HistoryTV18 brings viewers remarkable stories of ancient and medieval India. The fifteen stories take the viewer back in time, to some of India’s unique historical locations, many of which are designated UNESCO world heritage sites. The series spotlights...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/BARC.jpg?itok=bo6IZ-59
BARC India's oversight committee finds process accurate and unbiased

MUMBAI: While Broadcast Audience Research Council (BARC) India had appointed an oversight committee in June 2019 to review its data validation and outlier policy which identifies and eliminates outliers including reach outliers, the two-member committee led by Nakul Chopra and Praveen Tripathi has...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/travel.jpg?itok=R0H1aNTr
Travelxp 4K announces its Denmark launch on Waoo

MUMBAI: Expanding its reach in European countries, Travelxp 4K strengthens its reach in the Scandinavian country, Denmark now. Starting 01 September 2019, Travelxp’s premium shows are available to the audience on Waoo TV on Channel number 134. Among the recent launches of Travelxp include the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/abhishek.jpg?itok=zPr4vWTp
Abhishek Dutta appointed as network head for Cartoon Network and POGO in South Asia

MUMBAI: Abhishek Dutta has been named Senior Director and Network Head -Kids, overseeing Cartoon Network and POGO in South Asia. Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/colors.jpg?itok=3yolvWub
Viacom18 launches Har Din Diwali campaign with exclusive pricing for COLORS & COLORS Kannada

Spreading the cheer this festive season, Viacom18 announces a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each.  In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/amazon.jpg?itok=ca4q-ezU
BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/barc.jpg?itok=06IbAd09
BARC week 40: No changes in Marathi and South GEC space

MUMBAI: In week 40 of BARC India ratings, no changes were observed in Marathi, Tamil, Telugu, Kannada and Malayalam space. In Bhojpuri space, Bhojpuri Cinema took the leading position and B4U which was leading last week has slipped to second position. In Bhojpuri space, Bhojpuri Cinema, B4U...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories