Television

BARC week 39: Kia Sonet & Wheel Active are among top brands

HUL and Reckitt Benckiser continues to be the biggest advertiser

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 26 September to 2 October 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 39 of 2020.

Top Advertisers: -

Hindustan Unilever continued to be the biggest advertiser this week also with 305652 ad generations. It was followed by Reckitt Benckiser India with 190365 ad impressions.  

In a first, Brooke Bond India bagged the third spot with 41342 ad impressions.  ITC Ltd and Godrej Consumer Products placed fourth and fifth on the list with 37714 and 31462 ad impressions respectively.  

Ponds India secured the sixth spot with 28307 ad insertions.

Other top advertisers in the pecking order were as follows: Colgate Palmolive India, Cadbury India, Amazon Online India Pvt, and Wipro.

Top Brands:

Dettol dominated the top ranks, with the brand’s Antiseptic Liquid taking first with 25565 ad impressions and its Toilets Soaps range securing the second position and got 23692 ad impressions. Direct competitor Lizol had grabbed the sixth position the week before with 12830 ad insertions but this week it has climbed to third position in the list with 17614 ad views.

The fourth and fifth spots went to Glow & Lovely and Surf Excel easy wash with 14527 and 14189 ad insertions respectively.

Clinic Plus Shampoo came in sixth with 14136 ad insertions.

Wheel Active 2 in 1, Dettol Liquid Soap, Colgate Dental Cream, and Kia Sonet rounded out the top 10.

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