Television

BARC week 39: Kia Sonet & Wheel Active are among top brands

HUL and Reckitt Benckiser continues to be the biggest advertiser

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/08/barc.jpg?itok=NZcVW98u

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 26 September to 2 October 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 39 of 2020.

Top Advertisers: -

Hindustan Unilever continued to be the biggest advertiser this week also with 305652 ad generations. It was followed by Reckitt Benckiser India with 190365 ad impressions.  

In a first, Brooke Bond India bagged the third spot with 41342 ad impressions.  ITC Ltd and Godrej Consumer Products placed fourth and fifth on the list with 37714 and 31462 ad impressions respectively.  

Ponds India secured the sixth spot with 28307 ad insertions.

Other top advertisers in the pecking order were as follows: Colgate Palmolive India, Cadbury India, Amazon Online India Pvt, and Wipro.

Top Brands:

Dettol dominated the top ranks, with the brand’s Antiseptic Liquid taking first with 25565 ad impressions and its Toilets Soaps range securing the second position and got 23692 ad impressions. Direct competitor Lizol had grabbed the sixth position the week before with 12830 ad insertions but this week it has climbed to third position in the list with 17614 ad views.

The fourth and fifth spots went to Glow & Lovely and Surf Excel easy wash with 14527 and 14189 ad insertions respectively.

Clinic Plus Shampoo came in sixth with 14136 ad insertions.

Wheel Active 2 in 1, Dettol Liquid Soap, Colgate Dental Cream, and Kia Sonet rounded out the top 10.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/sh.jpg?itok=_yKCt4oT
Sayani Gupta-starrer Shameless is India’s Oscar entry in short film category

After Lijo Jose Pellissery’s Jallikattu was selected as India's official entry to the 93rd Academy Awards in the International Feature Film category, another worthy contender has been picked for the Oscars’ short film category – Shameless.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/bbarc.jpg?itok=ZaIqcy7Q
Guest column: Why BARC renaming impressions as AMA makes sense

What is known as ‘impressions’in India is known as AMA in Canada, ‘average audience’ in the US and ‘projections’ in Australia.Regardless of the name, average minute audience is what it is and it is not just a case of a rose by any other name.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/zee_vajwa.jpg?itok=o3z7c0Im
Popular Marathi actors come together for the launch of Zee Vajwa

MUMBAI: Zeel’s Marathi music channel - Zee Vajwa, has left no stone unturned to reach out to and connect with the audience. From the quirky and trendy #FullToVajwa challenge that took social media by storm to brand films promising to amplify Maharashtra’s everyday moments into a mahual with music...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/star.jpg?itok=q1FVmZ1j
Star & Disney India unveil ad solutions suite Sirius

Star & Disney India have launched Sirius, a powerful end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. Built on standard measurement paradigms while bringing in proprietary technology capabilities through multiple associations.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/news.jpg?itok=Puux-L33
Will going subscription-based improve news content on Indian television?

As per a recent Media Partners Asia (MPA) report, India is going to be the most scalable pay-TV market in the APAC region, with a CAGR of 6 per cent, touching $15 billion by 2024. India will also contribute almost half of the net subscriber additions in the Asia Pacific over the next five years, it...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/bbc-world-news.jpg?itok=QUTBoznA
Indiantelevision.com strives to decode brand safety in association with BBC World News

Brand safety has emerged as a serious concern for the advertising industry, especially in the past few months, with content on television and web getting more controversial. From racist, misogynist, to inflammatory communal content, various publishers and broadcasters are facing flak from viewers...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/aisa.jpg?itok=l1ioDJdK
Suvarna News rebrands as Asianet Suvarna News

NEW DELHI: Leading Karnataka news channel Suvarna News has rebranded itself as Asianet Suvarna News.   With its tagline ‘Straight, Bold and Relentless’, the rebranded channel, with a slew of new programs, aims to build further gains in the fiercely fought leadership race in the Kannada news...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/chrom.jpg?itok=lpKIqFlv
Chrome DM week 47: Religious genre emerges as top gainer

KOLKATA: All the different genres of television channels have seen marginal growth in the week 47, 2020 of Chrome Data Analytics and Media data. Religious genre is the top gainer with a marginal growth of 0.19 per cent. In this genre, Sanskar has gained the highest OTS with 98.2 in the HSM excl...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/sonty.jpg?itok=8AtTJcQa
Sony Pix bids adieu to 2020 with a slew of Hollywood blockbusters

MUMBAI: As India prepares to bid adieu to 2020, Sony Pix too has plans to end the year on a high with a special programming line-up through the month of December. In addition to the Indian television premiere of Yesterday and Last Christmas, there’s ‘Premieres 2020’; ‘Thank God it’s 2021’; ‘...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required