Television

BARC week 39: ‘Howdy Modi’ and UNGA proceedings boost English news viewership

Combined ratings of top 5 English news channels climbed 41 per cent in week 39

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BENGALURU: Indian Prime Minister Narendra Modi’s speech at the United Nations General Assembly (UNGA) and incidents related to the event such as the speech of Pakistan’s Prime Minister Imran Khan and the abrogation of article 370, helped boost up English news viewership in Broadcast Audience Research Council of India’s (BARC) week 39, 2019 ratings. After the super success of ‘Howdy Modi’, the Indian premier’s speech was the most awaited one by world. Short to the point, the speech called upon the world to unite to face challenges such as terror, climate, fight against poverty, etc.

The combined viewership of the top 5 English news channels in week 39 of 2019 (Saturday, 21 September 2019 to Friday, 27 September 2019, week or period under review) increased 0.788 million weekly impressions or by 41 per cent as compared to the previous week – week 38. Needless to say that all the five channels saw ratings climb up at least 32 per cent during the period under review. 

As mentioned above, viewership of the top 5 English news channels increased 41 per cent in week 39 of 2019 to 2.716 million impressions as compared to 1.928 million weekly impressions. Please refer to the figure below:

The ranks of the top 5 English news channels in week 39 of 2019 were the same as those in week 38 of 2019. Please refer to the chart below:

English news channels in week 39 of 2019

Despite Arnab Goswami being conspicuous by his absence during some of the boisterous and uncontrolled debates that contribute hugely to his channel’s viewership and numero uno position, Republic TV saw its viewership increase 44 per cent or by 0.272 million weekly impressions in week 39 of 2019 from 0.621 million weekly impressions in the previous week. Times Now, at second rank, saw viewership increase by 0.152 million (32 per cent increase) weekly impressions in week 39 of 2019 to 0.621 million weekly impressions from 0.469 million weekly impressions in week 38.

Continuing on at third rank, pubcaster Doordarshan’s English news channel saw ratings increase by 0.130 million weekly impressions (42 per cent increase) to 0.439 million weekly impressions in week 39 of 2019 from 0.309 million weekly impressions in the previous week. India Today Group’s India Today TV at rank 4, saw its ratings increase 0.125 million weekly impressions or increase by 45 per cent to 0.401 million weekly impressions in week 39 of 2019 from 0.276 million weekly impressions. Completing the quintet at rank 5, Network18’s CNN News18 saw viewership increase 43 per cent or by 0.109 million weekly impressions in week 39 of 2019 to 0.362 million weekly impressions from 0.253 million weekly impressions in week 38.

Please refer to the figure below:


 

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