Television

BARC week 38: Hindi News ratings fall as AajTak continues dominance

Urban viewership fell more than rural viewership, AajTak led both urban and rural

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/27/aaj-tak-logo.jpg?itok=dLA-JtZA

BENGALURU: Hindi News ratings continued their decline in week 38 of 2019 (Week 38: Saturday, 14 September 2019 to Friday, 20 September 2019, period or week under review). After the big jump in ratings in week 21 0f 2019 when the opinion polls followed by results of the national elections, Hindi News ratings had witnessed a steep decline. The abrogation of Article 370 and the formation of the new union territories of Jammu and Kashmir and Ladakh on 5 August 2019 during week 32 of 2019 saw ratings peak a bit once again, only to gradually climb down. Weekly data of Top 5 Hindi News channels sourced from Broadcast Audience Research Council of India (BARC) reveals that the combined total of ratings of the top 5 Hindi News channels in the combined urban (U) and rural (R) Hindi speaking market (HSM) dipped 13 percent in week 38 of 2019 as compared to the previous week. Ratings of the Top 5 Hindi News channels in the urban market – HSM (U) declined 14 percent as compared to a 11 percent fall in the case of HSM (R) during the period under review. BARC data has more weightage for the urban markets as compared to the rural markets.

AajTak from the India Today Group continued its unimpeded and uninterrupted dominance of the Hindi News genre in HSM (U+R), HSM (U) and HSM (R). Please refer to the figures below for the combined ratings of the top 5 Hindi News channels in HSM (U+R), HSM (U) and HSM (R) respectively.

Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (U+R)

The combined weekly ratings of the Top 5 Hindi News channels in HSM (U+R) declined 13 percent to 511.897 million impressions in week 38 of 2019 as compared to 587.374 million weekly impressions in week 37. While the same channels were present in BARC’s weekly list in HSM (U+R), there was some shuffling in ranks between the two weeks. All the channels witnessed decline in ratings in week 38 of 2019 as compared to week 38.

AajTak at rank one, witnessed a 16 percent decline in ratings during the period under review in HSM (U+R) to 114.016 million weekly impressions from 134.965 million weekly impressions in week 37. India TV jumped up two places to second rank in week 38 of 2019 with 101.656 million weekly impressions despite a 7 percent decline in viewership from 109.803 million weekly impressions and fourth rank in week 37.

Zee News slipped a place to third rank in week 38 of 2019 with 100.993 million weekly impressions, a drop of 17 percent as compared to 121.535 million weekly impressions and second rank in the previous week. News18 India also dropped a place to fourth rank in week 38 of 2019 with 99.771 million weekly impressions, a 10 percent decline from the 111.695 million weekly impressions and third rank in week 37. ABP News retained its rank 5 in the list in week 38 of 2019 with 95.261 million weekly impressions which was 13 percent lower than the 109.376 million weekly impressions in week 38. 

Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (U)

The combined weekly impressions of the top 5 Hindi News channels in HSM (U) declined 14 percent to 294.229 million weekly impressions in week 38 of 2019 from 340.308 million weekly impressions in the previous week. The five channels in the list for both the weeks – weeks 38 and 37 of 2019 were the same, however, with a shuffling in ranks. 

Continuing on at rank 1 in week 38 of 2019, AajTak witnessed a 15 percent drop in ratings in HSM (U) to 65.773 million weekly impressions as compared to 77.704 million weekly impressions in week 37. Climbing up a place to second rank, News18 India saw its ratings decline 11 percent to 61.067 million weekly impressions in week 38 of 2019 from 68.636 million weekly impressions and third rank in the previous week. Zee News dropped a place to third rank and saw its ratings decline 19 percent in week 38 of 2019 to 58.824 million weekly impressions from second rank and 72.467 million weekly impressions in week 37. India TV retained rank 4 in week 38 of 2019 with a decline of 9 percent in viewership to 58.101 million weekly impressions from 64.100 million weekly impressions in week 37. ABP News retained fifth place in week 38 of 2019 with a 12 percent decline in ratings to 50.464 million weekly impressions from 57.401 million weekly impressions in week 37.

Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (R)

The combined weekly impressions of the Top 5 Hindi News channels in HSM (R) declined 11 percent to 219.734 million weekly impressions in week 38 of 2019 from 247.066 million weekly impressions in week 37. The first four channels in the week under review were the same as in the previous week, while the ArnabGoswami-associated Republic Bharat re-entered BARC’s weekly list of Top 5 Hindi News channels in HSM (R) as News18 India exited it. There was a shuffling of places between ranks three and four in week 38 of 2019.

AajTak, at rank one, saw its viewership decline by 16 percent to 48.244 million weekly impressions in week 38 of 2019 from 57.261 million weekly impressions in week 37. ABP News at second rank saw its ratings drop 15 percent to  44.797 million weekly impressions from 51.975 million weekly impressions and second rank in week 37. India TV climbed a place to third rank in week 38 of 2019 despite a decline of 5 percent to 43.554 million weekly impressions as compared to fourth rank and 45.703 million weekly impressions in the previous week. Zee News dropped a place to fourth rank in week 38 of 2019 with a 14 percent reduction in viewership to 42.169 million weekly impressions from third rank and 49.068 million weekly impressions in week 37. Republic Bharat re-entered BARC’s weekly list of top 5 Hindi News channels in HSM (R) with 40.970 million weekly impressions.
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632473068852.jpg?itok=u188d30D
Colors set to bring 'Bigg Boss 15' on 2 October

Mumbai: Colors, the Hindi general entertainment channel by Viacom18, has announced the return of  “Bigg Boss” for its 15th season starting on 2 October at 9:30 p.m.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632468313760.jpg?itok=GDlCLu1s
Utpal Das takes charge as Pen India Group CEO

Mumbai: Pen Studios has appointed Utpal Das as its new group CEO. Das will be leading all the businesses under Pen Studios and its affiliates, announced the media company on Friday. In a career spanning 30 years across engineering, consumer, healthcare, and media industries, Das has a remarkable...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632464886265.jpg?itok=IS0lT1CS
Nikunj Dalmia named managing editor of ET Now Swadesh

Mumbai: Times Network has named Nikunj Dalmia as managing editor of its yet-to-be-launched Hindi business news channel, ET Now Swadesh. In his new role, Dalmia will lead all editorial decisions and oversee the management of the channel besides continuing his role as the managing editor of the...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632462286455.jpg?itok=zphvl12E
TV9 Bangla unveils its content lineup ahead of Durga Puja

Mumbai: As part of Sharodiya blitzkrieg, TV9 Bangla has announced its programming lineup ahead of the state’s biggest and most awaited festival of Durga Puja. The channel has also unveiled its brand-new Sharodiya logo. The tagline 'Pujo Ebar TV9-a' (this time Durga Pujo is on TV9 Bangla only)...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632394106617.jpg?itok=XoGRxfbx
Star Sports unveils ICC Men’s T20 World Cup official anthem

Mumbai: Star Sports, in association with ICC, has released an official anthem called "Live the Game" for the ICC Men’s T20 World Cup.  The campaign is conceptualised by Star’s creative team and it highlights how the game of cricket transcends boundaries to bring fans across the globe together.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/img-20210923-wa0001.jpg?itok=kHhEn_Ck
Zee Ganga begins its new journey with superstar Nirahua in Varanasi

Mumbai: Zee Ganga, a premium GEC channel by Zee Entertainment Enterprises Ltd (Zeel) - which is redefining Bhojpuri content, has announced its journey with a fresh array of never before seen original content for the audience. On Thursday, the channel initiated the launch in Varanasi with one of the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632380545259.jpg?itok=kDKycaZJ
Sony Yay! unveils its content lineup for festive season

Mumbai: Sony Yay!, the kids’ entertainment channel under Sony Pictures Networks India (SPNI), has announced to serve audiences 140 hours of fresh content during the festive season including six shows and eight telemovies. The channel has unveiled a slate of new launches, fresh programming and films...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632375747735.jpg?itok=GaGc-KWD
Zee-Sony entity to generate close to $2 billion in revenue

Mumbai: Zee Entertainment Enterprises Ltd (Zeel) on 22 September announced its plans for a merger with Sony Pictures Networks India (SPNI). The merged entity will be the largest media and entertainment player in India with a scale close to $ two billion in revenue.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632375575804.jpg?itok=Ah55YpDC
The Q to premiere MX original show 'Aashram' on TV

Mumbai: The Q has partnered with MX Player to bring its critically and commercially successful original series “Aashram” to television. The first season of the show will air on 11 October at 8:30 p.m from Monday to Friday followed by the second season. Directed by Prakash Jha, the crime thriller...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required