Television

BARC Week 37: Dettol Antiseptic Liquid is back as top brand

Hindustan Unilever continues to be the biggest advertiser since June

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 12 September to 18 September 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 37 week of 2020.

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Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week it got 209190 ad impressions. It was followed by Reckitt Benckiser India which ranked second with 181213 ad impressions.

ITC Ltd bagged the third spot with 51140 insertions. Godrej Consumer Products Ltd and Procter & Gamble secured the fourth and fifth place with 45642 and 32516 insertions respectively.

Cadbury India bagged the sixth spot with 31678 ad insertions.

Other top brands in the pecking order were as follows: Colgate Palmolive India, Brooke Bond Lipton India, Procter & Gamble Home Products, Amazon Online India Pvt.

Top Brands-

Dettol Antiseptic Liquid became the top brand this week with 34730 ad impressions. Dettol Toilet Soaps this time came in the second position with 24743 ad insertions. Dettol Liquid Soap bagged the third spot with 20787 ad impressions.  

The fourth and fifth spots were acquired by Glow & Lovely and Surf Excel easy wash with 17844 and 11623 ad insertions respectively.

The sixth position was grabbed by WhiteHat Jr for the first time in the last so many weeks with 11406 ad insertions.

Other top brands in the pecking order were as follows: Dettol Disinfectant Spray, Jeevansathi, Disney+ Hotstar VIP and Colgate Dental Cream.

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