Television

BARC week 36: Harpic comes into 2nd place

Harpic 10/10 replaces VIVO S1 from the second spot.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 August 2019 and 06 September 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 36 of 2019.

 Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 36 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 144065 and 142324 ad insertions, respectively.

Procter & Gamble climbed back to the third position from last week’s seventh, with 35271 insertions. It replaced Godrej Consumer Products Ltd, which slipped down a spot to rank fourth with 34577 insertions.

Brooke Bond Lipton India Ltd stayed in fifth position with 29487 insertions.

Rank

Advertiser

Insertions

 

 

 

Week 36

   

1

HINDUSTAN LEVER LTD

144065

   

2

RECKITT BENCKISER (INDIA) LTD

142324

   

3

PROCTER & GAMBLE

35271

   

4

GODREJ CONSUMER PRODUCTS LTD

34577

   

5

BROOKE BOND LIPTON INDIA LTD

29487

   

6

CADBURYS INDIA LTD

27107

   

7

PROCTER & GAMBLE HOME PRODUCTS

22062

   

8

ITC LTD

21823

   

9

COLGATE PALMOLIVE INDIA LTD

17674

   

10

SMITHKLINE BEECHAM

17227

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

 

Top Brands:

BARC week 36 rankings saw a little up and down in the top brands’ list. While Lizol remained on top position with 18121 rankings, Harpic 10/10 replaced VIVO S1 from the second spot, with 11555 insertions.

Trivago remained in the third spot as it made 10099 insertions; Colin came in at fourth position with 9623 ad insertions on TV. VIVO S1 ranked fifth with 9483 insertions.

Rank

Brands

Insertions

 

 

 

Week 36

   

1

LIZOL

18121

   

2

HARPIC 10/10

11555

   

3

TRIVAGO

10099

   

4

COLIN

9623

   

5

VIVO S1

9483

   

6

DETTOL LIQUID SOAP

8705

   

7

DETTOL TOILET SOAPS

8691

   

8

HORLICKS

8398

   

9

COLGATE DENTAL CREAM

8239

   

10

DETTOL ANTISEPTIC LIQUID

8024

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

 

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