Television

BARC week 36: Harpic comes into 2nd place

Harpic 10/10 replaces VIVO S1 from the second spot.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/13/lizol.jpg?itok=DzdRr4S4

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 August 2019 and 06 September 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 36 of 2019.

 Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 36 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 144065 and 142324 ad insertions, respectively.

Procter & Gamble climbed back to the third position from last week’s seventh, with 35271 insertions. It replaced Godrej Consumer Products Ltd, which slipped down a spot to rank fourth with 34577 insertions.

Brooke Bond Lipton India Ltd stayed in fifth position with 29487 insertions.

Rank

Advertiser

Insertions

 

 

 

Week 36

   

1

HINDUSTAN LEVER LTD

144065

   

2

RECKITT BENCKISER (INDIA) LTD

142324

   

3

PROCTER & GAMBLE

35271

   

4

GODREJ CONSUMER PRODUCTS LTD

34577

   

5

BROOKE BOND LIPTON INDIA LTD

29487

   

6

CADBURYS INDIA LTD

27107

   

7

PROCTER & GAMBLE HOME PRODUCTS

22062

   

8

ITC LTD

21823

   

9

COLGATE PALMOLIVE INDIA LTD

17674

   

10

SMITHKLINE BEECHAM

17227

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

 

Top Brands:

BARC week 36 rankings saw a little up and down in the top brands’ list. While Lizol remained on top position with 18121 rankings, Harpic 10/10 replaced VIVO S1 from the second spot, with 11555 insertions.

Trivago remained in the third spot as it made 10099 insertions; Colin came in at fourth position with 9623 ad insertions on TV. VIVO S1 ranked fifth with 9483 insertions.

Rank

Brands

Insertions

 

 

 

Week 36

   

1

LIZOL

18121

   

2

HARPIC 10/10

11555

   

3

TRIVAGO

10099

   

4

COLIN

9623

   

5

VIVO S1

9483

   

6

DETTOL LIQUID SOAP

8705

   

7

DETTOL TOILET SOAPS

8691

   

8

HORLICKS

8398

   

9

COLGATE DENTAL CREAM

8239

   

10

DETTOL ANTISEPTIC LIQUID

8024

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/Commando-3-creative.jpg?itok=ZQCqdHNb
Aatank Ke Zeher ko failne nahi dega Yeh Commando! Get into the action mode with the World TV Premiere of Vidyut Jammwal’s Commando 3 on Zee Cinema

‘Iraade Kar Buland, Khauf ko pachhaad de…Leke saath sabko aaj ek dahaad de’. Sweeping off the country with never-seen-before action will be the unstoppable Karanveer Dogra, who’s back to put an end to the looming terror threat on his country. With a gripping storyline and non-stop action, Commando...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/nba.jpg?itok=rhiRm_zH
NBA targets 31 July as return of season

MUMBAI: NBA fans finally have reason to rejoice as NBA commissioner Adam Silver and the league office have intimated the board of governors about the new date, 31 July, for the season to return, according to Shams Charania of The Athletics.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/wion.jpg?itok=KCarpy5r
“We have to take care that businesses which have been built by the sweat and toil of Indians and which have had a great brand value cannot be picked up by people who are just looking for an opportunity”

The Wuhan virus is taking lives and bleeding economies and the leaders of the world have a double challenge now, to save lives and to save livelihoods. WION, India’s first International news channel took an exclusive interview with a leader who perhaps has the most difficult job in the world right...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/marathi.jpg?itok=xWxhagqO
Marathi GECs improvise to engage viewers during lockdown

Given the dearth of fresh content, Marathi GECs had to come up with ways to fill airtime. Some are running dubbed versions of Hindi hit shows during the Covid2019 lockdown while others have fresh content such as those shot by actors. However, the most common trend in all of these channels is comedy...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/tv_0.jpg?itok=It610QIO
Television ad volumes see uptick during past two weeks

After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition of BARC-Nielsen ‘Crisis Consumption on TV and smartphones’ report, launched Friday.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/aa.jpg?itok=LoSSxYGr
How ABP News Network helps employees cope with Covid2019 paranoia

Working in an office during a pandemic is not only stressful for employees but also for leaders. They are continuously committed towards emergency preparedness and at the same time looking at business continuity.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/mib.jpg?itok=FRSd1QbG
Clear payments to workers till March, I&B ministry tells broadcasters, producers

MUMBAI: The ministry of information and broadcasting has urged the broadcasters and producers of TV serials to take a compassionate view of workers who have been hit by the Covid2019 pandemic. The ministry has urged them to ensure that all payments due to them up to March 2020 are cleared at the...

Television TV Channels Terrestrial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/ciggreate.jpg?itok=hUt1kjoR
This world no tobacco day, MTV and MTV Beats say: It's time to quit!

MUMBAI: This World No Tobacco Day, MTV and MTV Beats bring a hard-hitting yet a quirky message for all the tobacco users echoing loud and clear – It’s time to quit!

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/barc_0.jpg?itok=_PIIAFfW
English genre sees max growth across prime time and non-prime time

MUMBAI: From GEC to movies and news to music, the English language category has reported an exceptional growth across the genres in week 20, as per the ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption. Both prime time and non-...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required