Television

BARC Week 35: Dettol emerges as the top brand

HUL continues to be the biggest advertiser

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 29 August 2020 to 4 September 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 35 of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week it got 243758 impressions. It was followed by Reckitt Benckiser India which ranked second with 162462 ad impressions.

Brooke Bond Lipton India Ltd bagged the third spot with 41159 insertions. Godrej Consumer Products Ltd and Procter & Gamble secured the fourth and fifth place with 26908 and 23885 insertions respectively.

ITC Ltd bagged the sixth spot with 23505 ad insertions.

Other top brands in the pecking order were as follows: Colgate Palmolive India, Cadbury India, Wipro Ltd, and Ponds India.

Rank Advertiser Insertions
    Week 35
1 HINDUSTAN LEVER LTD 243758
2 RECKITT BENCKISER (INDIA) LTD 162462
3 BROOKE BOND LIPTON INDIA LTD 41159
4 GODREJ CONSUMER PRODUCTS LTD 26908
5 PROCTER & GAMBLE 23885
6 ITC LTD 23505
7 COLGATE PALMOLIVE INDIA LTD 23391
8 CADBURYS INDIA LTD 20873
9 WIPRO LTD 20719
10 PONDS INDIA 19427
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

Top Brands-

Dettol Antiseptic Liquid, after a few weeks, returned to the top spot with 27226 ad insertions. Dettol Toilet Soaps this time came in the second position with 17509 ad insertions. Dettol Liquid Soap bagged the third spot with 17230 ad impressions.  

The fourth and fifth spots were acquired by Surf Excel easy wash and Lizol with 16509 and 13032 ad insertions respectively.

The sixth position was grabbed by Dettol & Moms Soap for the first time in the last so many weeks with 13018 ad insertions.

Other top brands in the pecking order were as follows: Wheel Active 2 in 1, Clinic Plus Shampoo, Jeevansathi, Facebook.

Rank Brands Insertions
    Week 35
1 DETTOL ANTISEPTIC LIQUID 27226
2 DETTOL TOILET SOAPS 17509
3 DETTOL LIQUID SOAP 17230
4 SURF EXCEL EASY WASH 16509
5 LIZOL 13032
6 DETTOL & MOMS SOAP 13018
7 WHEEL ACTIVE 2 IN 1 11319
8 CLINIC PLUS SHAMPOO 11130
9 JEEVANSATHI.COM 11084
10 FACEBOOK.COM 10152
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

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