Television

BARC week 34: Dangal retakes top slot; 2 more Hindi GECs return in across genres

Two Hindi GECs returned to BARC’s across genres list replacing Hindi movies channels

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BENGALURU: Enterr 10 Television’s Hindi GEC Dangal returned to first place in  Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres on all platforms (across genres list) in week 34 of 2019 (Saturday, 17 August 2019 to Friday, 23 August 2019, week or period under review). Two Hindi GECs – Sony Pictures Network India (SPN) flagship channel Sony Entertainment Television or SET and the Viacom18 flagship channel Colors returned to BARC’s across genres list on all platforms at the cost of two Hindi movies channels in week 34 of 2019.

Six Hindi GECs, two Tamil channels and one channel each from the Hindi movies and Telugu genres made up BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019. From the Network’s perspective, there were three channels from Star India, two channels from SPN and one channel each from B4U, Enterr10, the Sun TV Network, Viacom18 and Zee Entertainment Enterprises Ltd (Zeel). Eight of the channels in the list were on the pay platform and two were free to air or FTA.

In BARC’s weekly list of top 10 channels across genres on the pay platform, there were five Hindi GECs, three Telugu channels and one channel each from the Hindi movies and Tamil genres. There were three channels each from SPN and Star India, two channels from Viacom18 and one channel each from the Sun TV Network and Zeel in BARC’s across genres list on the pay platform. Besides the eight pay channels that were present in BARC’s weekly list of top 10 channels across genres on all platforms, the two more channels present in the across genres weekly list on the pay platform were SPN’s Hindi movies channel Sony Max and the Network18 associated Telugu GEC ETV Telugu. The Sun TV Network’s flagship Tamil GEC Sun TV headed the across genres on the pay platform weekly list.

In BARC’s weekly list of top 10 channels across genres on the free platform for week 34 of 2019, there were three channels each from the Bhojpuri, Hindi GEC and Hindi movies genres, and one channel from the Marathi genre. Four of the channels were from Enterr 10 Television, three were from B4U, two were from Zeel and one channel was from Skystar during the period under review. Quite obviously, Dangal headed this list also.

As mentioned above, Dangal headed BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 860.070 million weekly impressions as compared to second rank and 827.063 million weekly impressions in week 33.

Sun TV slipped a place to second rank in week 34 of 2019 with 850.711 million weekly impressions in week 34 of 2019 as compared to first rank and 902.564 million weekly impressions in the previous week.

Star India’s flagship Hindi GEC Star Plus climbed up a place to third place with 837.519 million weekly impressions as compared to fourth place and 751.106 million weekly impressions in week 33.

Star India’s flagship Telugu GEC Star Maa dropped a place to fourth rank with 784.095 million weekly impressions as compared to third rank and 761.055 million weekly impressions in week 33.

Zee TV jumped two places to fifth rank with 673.096 million weekly impressions in week 34 of 2019 as compared to seventh rank and 614.306 million weekly impressions in week 33.

SET re-entered the list at sixth rank with 661.005 million weekly impressions in week 34 of 2019.

Another SPN pay Hindi GEC Sony SAB climbed down one place to seventh rank in BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 641.869 million weekly impressions as compared to sixth rank and 632.959 million weekly impressions.

B4U’s Hindi movies channel B4U Kadak dropped three places to eighth rank in week 34 of 2019 with 617.522 million weekly impressions as compared to fifth rank and 683.075 million weekly impressions in week 33.

Viacom18’s flagship Hindi GEC Colors reentered BARCs’ weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 569.158 million weekly impressions at ninth rank.

Star India’s flagship Tamil GEC dropped a place to tenth rank in week 34 of 2019 with 522.916 million weekly impressions as compared to ninth rank and 529.953 million weekly impressions in week 33.

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