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BARC week 29: Lizol takes back its top position among brands

HUL took the top spot among advertisers.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 July 2019 and 19 July 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 29 of 2019.

Top Advertisers:

BARC week 29 rankings saw little changes in the top advertisers’ category. Like the previous week, the top three spots were taken by Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd. They made 167951, 120376 and 48085 insertions on TV, respectively.

Procter & Gamble was replaced from the fourth slot to slip a level down by Godrej Consumers Products Ltd. It climbed up several spots from the past week’s 9th position, with 39761 ad insertions. Procter & Gamble made 39290 insertions.

Top Brands:

Lizol climbed back to the top spot once again after a few weeks’ jump in the ranking, with 14631 insertions. It was followed by Dettol Liquid Soap, which climbed up two spots from the past week, with 12430 insertions.

Colgate Dental Cream slipped one position down to rank third this week. It made 11296 insertions. Trivago also climbed down one spot and ranked fourth this week with 11252 insertions. Dettol Toilet Soaps showed significant improvement as it rose to fifth rank from the last week’s tenth. It made 10615 insertions on TV.  

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