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BARC week 29: Lizol remains firm on top position

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 20 July 2019 and 26 July 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 30 of 2019.

Top Advertisers:

There were no changes in the top 5 advertisers from week 29 in the week 30 BARC rankings.

Hindustan Unilever is still unmoved from the top advertiser position. It made 165606 insertions in week 30. It was followed by Reckitt Benckiser (India) Ltd, with 110380 insertions, and ITC Ltd, with 50011 insertions.  

Godrej Consumers Products Ltd came in fourth as it made 46890 insertions followed by Procter & Gamble, which had 34672 insertions.

Top Brands:

Lizol maintained its top position in BARC week 30 rankings, with 16165 insertions. Trivago climbed up two spots to rank second this time with 11226 insertions. Colgate Dental Cream stood firm in the third spot with 10748 insertions.

Horlicks climbed up fiour spots to stand fourth as it made 10577 ad insertions on TV. Dettol Liquid Soap slipped from last week’s second spot to rank fifth this time with 10470 inseritons.

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