BARC week 27: Star World, Movies Now, Discovery and Living Foodz were genre leaders

BARC week 27: Star World, Movies Now, Discovery and Living Foodz were genre leaders

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MUMBAI: According to week 27 of BARC India, six Mega Cities: NCCS AB : 4+ Individuals rating, Star World replaced Zee Café on top spot in English Entertainment and Movies Now regained its top spot from Star Movies in the respective spaces.

Infotainment and Lifestyles genres did not see much change with Discovery and Living Foodz leading the spaces.

English Entertainment

Star world has moved up a position to number one in comparison to it second spot in week 26 with 176 Impressions (000s). Zee café dropped to second spot with 152 impressions (000s). Comedy central is on third spot with 105 impressions (000s).

AXN with 102 Impressions (000s) and Colors Infinity SD with 42 Impressions (000s) secured fourth and fifth positions respectively.

Movies

Movies Now repossessed its top position with 3338 impressions (000s), pushing Star Movies to second rank with 2939 impressions (000s). Sony Pix secured third spot with 2132 impressions (000s). Zee studio  was on fourth spot with 1383 Impressions (000s), followed by HBO on fifth rank with 1104 Impressions (000s).

Infotainment

Discovery continued to lead the space with 4327 impressions (000s), followed by National Geographic Channel on second position with 3627 impressions (000s). Animal Planet with 3010 impressions (000s) is on third position.

History TV18 with 2768 impressions (000s) and Nat Geo Wild with 2119 impressions (000s) were on fourth and fifth spot respectively.

Lifestyle

The space was yet again topped by Living Foodz with 1677 Impressions (000s), followed by Fox Life with 899 Impressions (000s) on second spot. Home Shop 18 was on third position with 822 impressions (000s). Food Food grabbed fourth position with 541 impressions (000s) and Shop CJ dropped a position to last spot with 539 impressions (000s).