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BARC week 27: Middling impact on Hindi news ratings in budget week

Combined ratings of top 5 Hindi news channels increased just 7.8 percent

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BENGALURU: Like the English News genre, budget week (week 27 of 2019, week under review, Saturday, 29 June 2019 to Friday, 5 July 2019) did not spring too many surprises in terms of spurt in viewership for the Hindi news genre either. The Hindi news genre fared a little better than its smaller English sibling in terms of ratings. The combined ratings of the top 5 Hindi news channels in week 27 of 2019 as Broadcast Audience Research Council of India weekly data increased 7.8 percent or by 31.223 million weekly impressions during the week under review as compared to its immediate trailing week in the combined urban (U) and rural (R) Hindi speaking market or HSM (U+R). The list of channels in HSM (U+R) during week 27 of 2019 differed by one channel as compared to the previous week – ABP News entered BARC’s weekly list pf top 5 Hindi news channels in HSM (U+R) at the cost of the Arnab Goswami-led Republic Bharat.

Combined Ratings of the top 5 Hindi news channels in HSM (U) increased 6.4 percent or by 15.522 million impressions in week 27 of 2019 as compared to week 26. All the five channels in BARC’s weekly list of top 5 channels in HSM (U) were the same as in week 26 except for a slight shuffling of ranks. In the case of BARC’s weekly list of top 5 Hindi news channels in HSM (R), ratings of the top 5 Hindi news channels increased  by 7.8 percent or 12.739 million weekly impressions in week 27 of 2019 as compared to week 26.  Four of the 5 top Hindi news channels in week 27 of 2019 were same as those in week 26.

Hindi news in HSM (U+R)

The combined ratings of the top 5 Hindi news channels in HSM (U+R) in week 27 of 2019 was 433.197 million weekly impressions as compared to 401.974 million weekly impressions in week 26. As in the previous week, Aaj Tak led the HSM (U+R) list with 111.001 million weekly impressions in week 27 of 2019 which was 11.3 percent more than the 99.763 million weekly impressions in the previous week. Continuing on at second rank was India TV in week 27 of 2019 with 87.484 million weekly impressions which was 6.5 percent more than 82.126 million weekly impressions in week 26.

Also continuing on at its previous week’s third rank was News18 India with 83.750 million weekly impressions which was 7 percent more than the 78.254 million weekly impressions in week 26. ABP News entered BARC’s weekly list of top 5 Hindi news channels in HSM (U+R) at fourth rank with 76.631 million impressions. Dropping down a place to fifth rank was Zee News with 74.331 million weekly impressions which was 1.4 percent more than the 73.275  million weekly impressions in the previous week.

Hindi news in HSM (U)

The combined weekly impressions on the top 5 Hindi news channels in HSM (U) were 259.773 million weekly impressions in week 27 of 2019 which was 6.4 percent more than the 244.251 million weekly impressions in the previous week. All the channels in BARC’s weekly list of top 5 Hindi news channels list in week 27 of 2019 were same as in week 26, except with a slight reshuffling of ranks.

As has been the norm, Aaj Tak led the rankings with 64.168 million weekly impressions which were 12.8 percent more than the 56.871 million weekly impressions in week 26. Climbing up a place to second rank in week 27 of 2019 was News18 India with 54.426 million weekly impressions, 7.5 percent more than the 50.612 million weekly impressions in week 26.

Dropping down a rank to third place in week 27 of 2019 was India TV with 53.488 million weekly impressions which was 3.6 percent more than the  51.622 million weekly impressions in week 26. Continuing on at its previous week’s rank four was Zee News with 44.962 million weekly impressions which was 4.5 percent lower than 47.076 million weekly impressions in the previous week. Also continuing on at fifth rank in week 27 of 2019 was ABP News with 42.729 million weekly impressions which was 12.2 percent more than the 38.070 million weekly impressions in week 26.

Hindi news in HSM (R)

The combined weekly impressions on the top 5 Hindi news channels in HSM (R) were 176.034 million weekly impressions in week 27 of 2019 which was 7.8 percent more than the 163.295 million weekly impressions in the previous week. Four of the five channels in BARC’s weekly list of top 5 Hindi news channels list in week 27 of 2019 were same as in week 26, with a slight reshuffling of ranks. Zee News entered BARC’s weekly list of top 5 Hindi news channels in HSM (R), while News18 India exited it.

Continuing on at its previous week’s first rank was Aaj Tak with 46.883 million weekly impressions in week 27 which was 9.2 percent more than the 42.892 million weekly impressions in week 26 of 2019. Climbing up a place to second rank was India TV with 33.996 million weekly impressions in week 27 of 2019 which was 11.4 percent more than the 30.504 million weekly impressions in week 26.

ABP News also climbed up a place to third rank in week 27 of 2019 with 33.902 million weekly impressions which was 11.5 percent more than the 30.413 million weekly impressions in week 26. Dropping down two places was Republic Bharat with 31.934 million weekly impressions in week 27 of 2019 which was almost flat (up 0.28 percent) as compared to 31.845 million weekly impressions in week 26. Zee News entered BARC’s weekly list of top 5 Hindi news channels in HSM (R) in week 27 of 2019 with 29.369 million weekly impressions.

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