Television

Barc week 24: Aaj Tak leads Hindi news genre in market share

The news broadcaster has regained the No. 1 position.

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Mumbai: Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. As per data for All India 2+ target group for the Hindi news genre, Aaj Tak is the leading channel with market share of 12.4 per cent.

Aaj Tak is closely trailed by India TV which has a 12.3 per cent market share. News18 India followed with a 11.6 per cent share, TV9 Bharatvarsh had 11.5 per cent share and Republic Bharat had 9.8 per cent share.

Aaj Tak reclaims the leading market share in the Hindi news genre from TV9 Bharatvarsh that had led in terms of market share during Week 10.

As per data accessed by Indiantelevision.com, the channel India TV has been promoted on the landing pages of Airtel DTH between 13-19 June during the primetime slots between 7 p.m to 10 p.m.

However, we were not able to confirm whether this has had any impact on India TV ratings reported by Barc.

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