Television

BARC week 23: Naagin rules, but rural markets prefer Jodha Akbar

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MUMBAI: According to BARC NCCS All Prime Time (1800 - 2330 hrs) 4+ Individuals data for week 23, Jodha Akbar on FTA Zee Anmol topped the Top 5 Hindi GEC Programs for Rural markets followed by Naagin on Colors. However, going by BARC Top 5 Hindi GEC Programs (Urban+Rural), Jodha Akbar on Zee Anmol stood at fourth position, while it did not find a place among Top 5 Hindi GEC Programs for Urban. 

Naagin on Colors found a place among the top five lists across all the three BARC Hindi GEC classifications. Saath Nibhaana Saathiya was also among the top five lists across all the three classifications, but on different channels. In the rural markets it found a place on Star Utsav while in Urban and (Urban+Rural) markets it found a place among the top 5 on Star Plus.

Three of Zee Anmol’s programs were listed among the top 5 in rural markets. 

Rural

In week 23, Jodhan Akbar on Zee Anmol with with 6935 Impressions (000s) topped the market followed by Naagin on Colors with 5672 Impressions (000s).  Bandini also on Zee Anmol with 4805 Impressions (000s) came third among the Top 5 Hindi GEC Programs for Rural markets, followed by Saath Nibhaana Saathiya on Star Utsav with 4503 Impressions (000s). It is Zee Anmol’s Meri Doli Teri Angana with 4348 Impressions (000s) that stood last in the top 5 Hindi GEC Programs Rural markets list for week 23.

Urban

Naagin has been dominating the urban market for long and it continued on top in week 23 with 11108 Impressions (000s), followed by Ye Hai Mohabbatein on Star Plus with 8299 Impressions (000s) on second spot. Saath Nibhaana Saathiya also on Star Plus stood third with 5800 Impressions (000s) followed by Kumkum Bhagya on Zee with 5653 Impressions (000s) on fourth spot. India’s Got Talent on Colors took the last spot with 5650 Impressions (000s).

Urban+Rural

Here also, Naagin on Colors took the pole position with 16780 Impressions (000s) followed by Ye Hai Mohabbatein on Star Plus with 1237 Impressions (000s) on second spot. Kumkum Bhagya on Zee with 9344 Impressions (000s) was at third place. Jodha Akbar on Zee Anmol and Saath Nibhaana Saathiya on Star Plus took fourth and fifth places with 8864 Impressions (000s) and 8802 Impressions (000s) respectively.

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