Television
Report on Shemaroo

BARC week 21: The Q is heading to the big league of channels

Hindi channel The Q has reached highest ever GRP level in its history.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/06/05/photogrid_plus_1622877469126.jpg?itok=MBj-pagQ

Mumbai: QYOU Media Inc has announced that The Q India, the company's Hindi language youth-oriented channel has reported a new record gross rating point (GRP) level in week 21 of 2021, as measured by the Broadcast Audience Research Council (BARC). 

GRP is a measurement that combines viewer impressions with the time spent viewing (TSV) a particular channel. In week 21, The Q recorded 94.65 million viewer impressions with an average TSV of 104.56 minutes, which on a combined basis has driven The Q to its highest GRP level in company history. 

The GRP of The Q in the week 21 report of BARC is 53, and clearly indicates that the channel is making steady progress and heading into the big league dominated by mass-market channels that are operated by Sony, Zee TV, and Viacom (Colors). The Q also recorded an eight-week average GRP of 46.23. 

It should be noted that GRP is one of the most vital metrics used to project potential future revenue growth. As The Q is gearing up with a line up of new programmes, the channel is expected to join the big league in the coming months. 

"This has been an incredible ratings run and every week we are thrilled with the solid fan base that we are clearly establishing.  Perhaps the most amazing part of this is that we have yet to launch many of our new programs and series and in addition, there has been little to no marketing of the channel to date. This is happening organically and via the virtuous loop, we all believed in where our creators and their social presence are building our brand directly with our viewers. We are not resting on these results and expect to continue to build distribution, programming, and marketing efforts to push The Q to (still) higher and higher levels," said QYOU chief executive officer and media co-founder Curt Marvis. 

In a recent statement, the company said that The Q is available in over 100 million TV households and reaching over 612 million OTT and mobile users in India. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/photogrid_plus_1623742677416.jpg?itok=vueI17EP
upGrad ties up with Star Sports for upcoming WTC finals

New Delhi: Higher ed-tech company upGrad on Tuesday announced its advertising tie-up with Star Sports for the upcoming ICC World Test Championship (WTC) finals: India Vs New Zealand and the 2021 Wimbledon Championship.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/suntv.jpg?itok=kPE0_qOY
Sun TV Network's outlook for FY22 remains positive despite short-term headwinds

Sun TV Network has navigated the pandemic well through the FY21 despite initial setbacks as it ended q4 with Rs 449.88 crore profit, 80 per cent up year-on-year. While there could be short-term headwinds in ad revenue due to the second wave of the pandemic.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623667509809.jpg?itok=Oa_HtZmQ
Colors Tamil wins big at Promax India Regional 2021 conference

New Delhi: Colors Tamil has won six coveted awards at the first edition of the Promax India Regional 2021 Conference- The Art of the Pivot, announced this week. Competing across 25 categories, the regional GEC bagged four Gold in the Best Programme Campaign, Something for Nothing, Best...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/nai.jpg?itok=qz_ULDTK
Senior journalist Udayan Mukherjee joins India Today

New Delhi: The India Today Group is set to bolster its coverage of business news with a new show hosted by noted journalist Udayan Mukherjee. Mukherjee returns to the newsroom after a long hiatus. His comeback comes at a time when the world explores new ways of doing business in the post-pandemic...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/13/photogrid_plus_1623566255979.jpg?itok=bZ-da9Fh
BARC week 22: Star Plus continues to reign pay platforms

Mumbai: Hindi general entertainment channel (GEC) Star Plus continues to maintain its hold on the top position in the list of channels on the pay platform, according to the Broadcast Audience Research Council of India (BARC) for Week 22 (29 May to 4 June).  The channel recorded an average minute...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/11/sun_tv.jpg?itok=fXtsNZPR
Sun TV clocks net profit growth of 11 %

Television broadcast major Sun TV Network Ltd on Friday said it closed last fiscal with 11 per cent growth net profit of about Rs 1,520.41 crore on reduced revenue.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/vik.jpg?itok=5eFPrtPy
Viacom18 ropes in Vivek Mohan Sharma to head branded content

New Delhi: Viacom18 on Thursday announced the appointment of Vivek Mohan Sharma as head of Branded Content. He will be reporting to head- Network Sales, Mahesh Shetty.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/photogrid_plus_1623317456911.jpg?itok=nyoyMNes
Juggernaut Productions all set to begin work on its first international mini-series

New Delhi: Taking a strategic step towards international partnerships, IN10 Media Network’s production arm, Juggernaut Productions has joined hands with the UK based Nucleus Media Rights, a fast-growing television production and distribution company, and creator Brendan Foley, for the international...

Television Production House Post Production

Sign up for our Newsletter

subscribe for latest stories

* indicates required