Television

BARC week 12: Reckitt continues run as biggest advertiser

Amazon has moved up the top brands list.

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 20 March and 26 March 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 12 of 2021.

Top Advertisers:

Reckitt continued its run as the top advertiser of the week with 270097 ad AMA. HUL came in second with 198697 insertions.

ITC bagged the third rank this time with 51864 ad generations. Cadburys placed fourth with 38466 ad insertions.

Godrej Consumer Products and Brooke Bond secured fifth and sixth place with 35964 and 32649 ad views.

Other top brands in the pecking order were as follows: Colgate, Lakme, Guj Coop Milk Mkt Fed, and Pepsi Co.

Top Brands:

This week Lizol led the chart with 38420 ad impressions. Dettol Toilet Soaps came in second with 26964 ad views. Moov Gel secured the third position with 21647 ad insertions.

The fourth and fifth spots were acquired by Dettol Intense Cool Soap and Amazon with 17011 and 15909 ad AMA respectively.

Harpic Power Plus liquid antiseptic bagged the sixth spot with 14397 ad views.

Other top brands in the pecking order were as follows: Lalithaa Jewellery, Harpic Bathroom Cleaner, Mortein Smart, and Asian Paints.

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