Television
Report on Hindi News Viewership

BARC week 11: Reckitt retains top spot on advertisers list

Amazon enters the top brands list.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/03/27/img_27032021_134743_800_x_800_pixel.jpg?itok=OezVv0Hk

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 March and 19 March 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 11 of 2021.

Top Advertisers:

For the second week, Reckitt Benckiser, now rechristened as Reckitt, continued to lead the top advertisers list with 235449 ad AMA. HUL came in second with 200102 insertions.

ITC bagged the third rank this time with 52487 ad generations. Cadburys placed fourth with 41237 ad insertions.

Godrej Consumer Products and Brooke Bond secured fifth and sixth place with 36995 and 33464 ad views.

Other top brands in the pecking order were as follows: P&G, Lakme, Colgate and Guj Coop Milk Mkt Fed.

Top Brands:

This week Lizol led the chart with 30454 ad impressions. Dettol Toilet Soaps came in second with 22782 ad views. Moov Gel secured the third position with 20041 ad insertions.

The fourth and fifth spots were acquired by Harpic Power Plus liquid and Lalithaa Jewellery with 15989 and 15823 ad AMA respectively.

Dettol antiseptic bagged the sixth spot with 14397 ad views.

Other top brands in the pecking order were as follows:, Dettol Intense Cool Soap, Amazon, Asian Paints, and Harpic Power Plus 10X MAX CLEAN.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/hera.jpg?itok=852q_kh4
Hero Indian Super League returns to Kolkata after two years

Hero Indian Super League 2022-23 returns to Kolkata after a hiatus of two years. With this, fans will yet again witness live football action, cheering for their teams as they grind it out for glory.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/5_1.jpg?itok=xP3pEXbg
Ficci Frames 2022: Experts discuss the evolving trends in M&E across segments

The media and entertainment industries have evolved over the years, and post-pandemic growth has been shared across segments. In a recently organised session on ‘M&E Consumption: Evolving Trends Across Segments’ at Ficci Frames 2022 discussed how media has evolved and new emerging trends are...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/4.jpg?itok=zeuF8PlJ
Legends League Cricket: Sawai Mansingh Stadium, Jaipur to host finale matches

The final match of the SKY247.net Legends League Cricket 2022, which is being held in India for the first time, will be played at the Sawai Mansingh Stadium in Jaipur on 5 October.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/1.jpg?itok=EBFf0Fja
Mipcom Cannes Diversify TV Awards announces nominations and host

RX France (formerly Reed Midem) has announced the nominations and host for the sixth Mipcom Cannes Diversify TV Awards.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/high-court.jpg?itok=HVn436A2
Delhi HC stays TDSAT order asking broadcasters to provide OTT content information

The Delhi High Court has stayed Telecom Disputes Settlement and Appellate Tribunal (TDSAT) order and the proceedings until the next date of hearing. TDSAT issued an order last week requiring broadcasters to provide information on content available on over-the-top (OTT) platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/ficci1.jpg?itok=fpHxBdFU
India's M&E industry needs to focus on incredible creative endeavours: Disney+ Hotstar's Gaurav Banerjee

Delivering an address at a session of Ficci Frames Fasttrack 2022 called 'The Magic of Online Curated Content (OCC)', Disney+ Hotstar head content Gaurav Banerjee said that the time is now for India's media and entertainment industry to focus on incredible creative endeavours.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/tam.jpg?itok=hC1M66nF
Hindi GEC tops GEC genre’s ad volumes in H1 FY'22: TAM Media report

TAM media research’s subdivision AdEx India has released the half yearly report for advertising in the general entertainment channel (GEC genre). According to recent data, Hindi GEC tops with 24 per cent share of GEC genre’s ad volumes in H1 FY22 and  50 per cent indexed growth was observed.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/ev.jpg?itok=SY2_fquJ
Toonz Media Group to bring animation series to markets ahead of Mipcom

Toonz Media Group's Toonz Entertainment announced on Wednesday that it has closed strategic partnership deals with UK-based V&S Entertainment and Australia-based Pop Family Entertainment to bring their exciting animation series Everything’s Rosie and Bubble Bath Bay to the market ahead of...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/big-boss.jpg?itok=KUuij5uJ
Colors announces ‘Bigg Boss 16’ in all new avatar

Colors announced it is bringing back the latest season of Bigg Boss. Megastar Salman Khan is all set to return as the host of the reality show.

Television TV Shows Reality