Television

BARC week 11: Reckitt retains top spot on advertisers list

Amazon enters the top brands list.

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 March and 19 March 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 11 of 2021.

Top Advertisers:

For the second week, Reckitt Benckiser, now rechristened as Reckitt, continued to lead the top advertisers list with 235449 ad AMA. HUL came in second with 200102 insertions.

ITC bagged the third rank this time with 52487 ad generations. Cadburys placed fourth with 41237 ad insertions.

Godrej Consumer Products and Brooke Bond secured fifth and sixth place with 36995 and 33464 ad views.

Other top brands in the pecking order were as follows: P&G, Lakme, Colgate and Guj Coop Milk Mkt Fed.

Top Brands:

This week Lizol led the chart with 30454 ad impressions. Dettol Toilet Soaps came in second with 22782 ad views. Moov Gel secured the third position with 20041 ad insertions.

The fourth and fifth spots were acquired by Harpic Power Plus liquid and Lalithaa Jewellery with 15989 and 15823 ad AMA respectively.

Dettol antiseptic bagged the sixth spot with 14397 ad views.

Other top brands in the pecking order were as follows:, Dettol Intense Cool Soap, Amazon, Asian Paints, and Harpic Power Plus 10X MAX CLEAN.

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