Television
Report on Shemaroo

BARC week 11: Reckitt retains top spot on advertisers list

Amazon enters the top brands list.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/03/27/img_27032021_134743_800_x_800_pixel.jpg?itok=DZgbyTMK

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 March and 19 March 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 11 of 2021.

Top Advertisers:

For the second week, Reckitt Benckiser, now rechristened as Reckitt, continued to lead the top advertisers list with 235449 ad AMA. HUL came in second with 200102 insertions.

ITC bagged the third rank this time with 52487 ad generations. Cadburys placed fourth with 41237 ad insertions.

Godrej Consumer Products and Brooke Bond secured fifth and sixth place with 36995 and 33464 ad views.

Other top brands in the pecking order were as follows: P&G, Lakme, Colgate and Guj Coop Milk Mkt Fed.

Top Brands:

This week Lizol led the chart with 30454 ad impressions. Dettol Toilet Soaps came in second with 22782 ad views. Moov Gel secured the third position with 20041 ad insertions.

The fourth and fifth spots were acquired by Harpic Power Plus liquid and Lalithaa Jewellery with 15989 and 15823 ad AMA respectively.

Dettol antiseptic bagged the sixth spot with 14397 ad views.

Other top brands in the pecking order were as follows:, Dettol Intense Cool Soap, Amazon, Asian Paints, and Harpic Power Plus 10X MAX CLEAN.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/photogrid_plus_1618912646141.jpg?itok=spz0Nbcl
Disney executives Anastasia Ali and Jan Coleman promoted

MUMBAI: In yet another rejig in the Walt Disney Company’s management, Anastasia Ali has been promoted to Disney Studios content marketing vice president, Deadline reported. Another executive, Jan Coleman, has been elevated to vice president of global marketing partnerships, promotions &...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/img_20042021_142441_800_x_800_pixel.jpg?itok=q7MNcAvx
Clampdown on media freedom during pandemic: Reporters Without Borders

NEW DELHI: International non-profit Reporters Without Borders (RSF) has claimed in its annual World Press Freedom Index report that media freedom has deteriorated during the Covid2019 pandemic.  The NGO, which works to safeguard the right to information, made this conclusion after analysing and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/img_20042021_131706_800_x_800_pixel.jpg?itok=WM9_lh4i
Enter a den of crime with BBC World Service's ‘The Lazarus Heist’ podcast

NEW DELHI: BBC World Service is making its presence felt in the podcast domain with an original true crime series, The Lazarus Heist. It tells the true story of an attempted $1 billion hack, which investigators say was carried out by a secretive ring of elite North Korean hackers. While it could be...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/photogrid_plus_1618903126240.jpg?itok=ukOp0kv2
Saregama strikes long-term music deal with Sanjay Leela Bhansali

KOLKATA: It’s the confluence of two iconic entities in the Indian film and music industry. Saregama and Sanjay Leela Bhansali have now decided to collaborate, where Saregama has come on board as the music label for three forthcoming projects of the award-winning filmmaker. These projects will be...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/nk.jpg?itok=VpRMWxN6
Dangal TV forays into kids genre with fantasy show ‘Nikki Aur Jadui Bubble’

School’s out and summer vacations are around the corner. Due to the second Covid wave tearing through the country, children have no choice but to stay cooped indoors. Like last year during lockdown, kids TV viewing is expected to rise again.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_185601_800_x_800_pixel.jpg?itok=bndzTqoh
The Q India unveils summer 2021 line-up

MUMBAI: With summer vacations around the corner, The Q is all set to bring forth an array of animated original content with stories of the bravest heroes, most iconic villains, noblest kings and their treacherous enemies, the biggest battles and the most captivating conspiracies.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_185401_800_x_800_pixel.jpg?itok=INHIw-qz
Fever Network launched ‘Project Plasma’ – An initiative to encourage Plasma donation in the fight against COVID-19

As the new wave of COVID-19 grips India, we’re all fighting a tough battle to stay safe and help the ones in need. The front line workers, specifically the doctors & the hospital staff have been working day in & day out to provide the best medical care to the patients. As the daily virus...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_184336_800_x_800_pixel.jpg?itok=KzrgINC5
Zee Tamil launches its latest fiction show Chithiram Pesuthadi

MUMBAI:  Zee Tamil is known for its thought-provoking and compelling narratives which have gone on to become notable television classics. The channel is now set to launch yet another fiction show, to strengthen its original content in the afternoon time-band. The show will reflect Zee Tamil’s...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/oscars.jpg?itok=OAbjpFY7
Star Movies and Star Movies Select bring ‘Celebrating The Oscars' Festival

MUMBAI: Celebrating the true spirit of the Oscars for over 20 years, India’s one-stop destination for English movies, Star Movies once again amps up the entertainment quotient for its viewers ahead of the 93 Academy Awards. Keeping up with the enthusiasm and excitement, the ongoing ‘Celebrating The...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required