Television
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BARC week 10: Reckitt Benckiser overtakes HUL as biggest advertiser

Lizol retains top spot on brands list.

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 6 March and 12 March 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 10 of 2021.

Top Advertisers:

After many months, Hindustan Unilever (HUL) ceded the top spot to Reckitt Benckiser, which was the biggest advertiser in week 10 with 233634 ad AMA. HUL finished a distant second with 207714 insertions.

Cadburys bagged the third rank this time with 42919 ad generations. ITC came in fourth with 40556 ad insertions.

Brooke Bond and Godrej Consumer Products secured fifth and sixth place with 35751 and 34356 ad views.

Other top brands in the pecking order were as follows: P&G, Lakme, Colgate and Ponds India.

Top Brands:

This week Lizol led the chart with 25961 ad impressions. Dettol Toilet Soaps came in second with 21759 ad views. Moov Gel secured the third position with 19029 ad insertions.

The fourth and fifth spots were acquired by Dettol antiseptic liquid and Harpic Power Plus with 18177 and 15836 ad AMA respectively.

PolicyBazaar bagged the sixth spot with 15058 ad views.

Other top brands in the pecking order were as follows: Lalithaa Jewellery, Dettol Liquid Soap, Harpic Bathroom Cleaner, and Harpic Power Plus 10X MAX CLEAN.

 

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