Television

BARC segments viewership data for South regional news from GECs

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/11/barc11.jpg?itok=G3CL4a82

BENGALURU: Broadcast Audience Research Council (BARC) has started putting out viewership data for news channels in the four Southern languages of India – Tamil, Telugu, Kannada and Malayalam, besides data for the other channels starting from week 1 of 2018 (Saturday, 30 December 2017 to Friday 5 June 2018) in the public domain. This was long due, considering the fact that some of the channels, more so the top five channels of each language, have higher viewership than the combined all India viewership of the top five English news channels, notwithstanding the differing demographics. The regional space has a large number of channels catering to various tastes in the local lingo that include GEC, news, sports, kids, etc. With so much of clutter, advertisers can now make an enlightened decision about where to air their message in a particular regional news market.

Earlier, BARC used to furnish data for all the regional channel genres under one head – top five channels for the regional language. There are more than five news channels each for all the four Southern languages. Many of the channels are parts of larger national level media networks/groups/publications. The demographics for Southern news channels are the urban and rural areas in the prime territory/ies for that language and cover all individuals of 2+ age. In the case of Hindi news channels, where BRAC provides data segregated into (Urban + Rural); (Rural) and (urban), the demographics are all 15+ individuals in the respective Hindi Speaking Market or HSM.  In the case of English news, BARC provides data for All India (U+R) Males 22+ individuals.

So which are the news channels that have made it to the top five in each of languages in week 1 of 2018?

Tamil News

Let’s start with the Tamil language - The area covered is urban and rural Tamil Nadu/Pondicherry. In week 1 of 2017, Polimer News was ranked first in the Tamil news genre with 37.359 million weekly impressions, followed by Puthiya Thalaimurai with 35.691 million weekly impressions at second place. Thanthi TV was ranked third with 32.647 million weekly impressions followed by News 7 Tamil at fourth place with 22.454 million weekly impressions. At fifth place was the Sun Network’s Sun News with 18.836 million weekly impressions.

Telugu News

The area covered by BARC data is the urban and rural regions of Andhra Pradesh and Telangana.

TV9 Telugu headed the Telugu news genre with 52.188 million weekly impressions, followed by NTV Telugu with 41.893 million weekly impressions at second rank. TV 5 News was ranked third in week 1 of 2018 with 35.934 million weekly impressions, followed by ABN Andhra Jyothi at fourth place with 34.642 million weekly impressions. Completing the quintet was V6 News with 30.557 million weekly impressions.

Kannada News

The area covered is Karnataka.

TV9 Kannada headed the top five Kannada news channels list in week 1 of 2017 with 63.623 million weekly impressions. Public TV was ranked second with 43.828 million weekly impressions. Suvarna News 24x7 was ranked third with 22.286 million impressions followed by News 18 Kannada with 16.477 million weekly impressions. At fifth place was BTV News with 11.799 million weekly impressions.

Malayalam News

The market is the Kerala market.

Asianet News was ranked one in week 1 of 2018 with 31.953 tmillion weekly impressions. Malayalam Manorama’s news channel – Manorama News was ranked second with 15.861 million weekly impressions followed by Mathrubhumi News with 11.515 million weekly impressions at third place. At fourth and fifth places were News 18 Kerala and Media One TV with 6.181 million weekly impressions and 4.249 million weekly impressions.

Also Read:  Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

Four Star India channels among top 10 channels across genres

Republic TV, Aaj Tak continue to lead genres as news viewership falls

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/partho.jpg?itok=Fpo7yH4T
Partho Dasgupta quits BARC India; Sunil Lulla named CEO

MUMBAI: Partho Dasgupta, the first chief executive officer of BARC India, a joint industry company between broadcasters, advertisers and agencies, today announced his plan to relinquish his position and move on.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/awrads.jpg?itok=ZBOxuQ8D
News18 Tamil Nadu hosts third edition of Magudam Awards

MUMBAI: News18 Tamil Nadu organised the 3rd edition of flagship initiative the 'Magudam Awards 2019’. Magudam meaning “crown” in Tamil, is an awards platform for celebrating glory of achievement and excellence. Thereby the awards is a unique platform to acknowledge and celebrate excellence in the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/tamil18.jpg?itok=JimiNhKM
News18 Tamil Nadu announces the third edition of Magudam Awards

News18 Tamil Nadu is once again proud to present the 3rd edition of our flagship initiative the 'Magudam Awards 2019’. Magudam meaning “crown” in Tamil is an Awards platform for celebrating glory of achievement and excellence.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/nbf.jpg?itok=0pZW1zG-
News Broadcasters Federation meets today in Mumbai

Top executives of India’s news Industry, part of News Broadcasters Federation - the largest ever federation of news channels will meet today in Mumbai in what will be the biggest meeting of regional and national broadcasters at one platform.  In their first meeting since the announcement, the top...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/republic.jpg?itok=I8UWl2vh
Republic Media Network, EbixCash partner for world’s first brand-integrated news studio

MUMBAI: Republic Media Network, and EbixCash, India’s largest financial exchange disruptor, announced the world’s first brand-integrated news studio – the EbixCash Studio. With this unique tie-up, EbixCash has partnered with the largest studio in the country with 6,000 square feet of space - a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/kartik.jpg?itok=KssrYEEE
ZEEL's Kartik Mahadev on Zee Cafe strategy, BBC First block, post-NTO campaigns

English entertainment channels was feared to face the most challenging time in the NTO phase. ZEEL English Cluster Business Head Kartik Mahadev informs that initially there were some flux at ground level between consumers and distributors but increasing awareness of the MRP regime through campaigns...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/BARC_800.jpg?itok=IhAg9H0v
BARC week 41: Amazon, Flipkart’s festive season sales make them top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 5 October 2019 and 11 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/Sony%20Max.jpg?itok=O43KvdRQ
Sony MAX celebrates 20th anniversary

MUMBAI: Sony MAX, India’s leading premium Hindi movie channel from Sony Pictures Networks India (SPN) is celebrating 20 years of its glorious broadcasting journey in India this October.  Having pioneered the trend to showcase the best of Indian cinema, Sony MAX, over the years, has continued to...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/News_Channels.jpg?itok=QIBuy6yH
Most-watched regional news channels

BENGALURU: Regional news is has more per capita consumption in respective languages than Hindi or English news . Further, the consumption of all regional news channels is larger than Hindi news.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories