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BARC ratings: BBC World, News Nation enter top 5 in news genre

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MUMBAI: Carrying on from its good form since its launch in week 19 of BARC All India ratings, Republic TV continued its leading streak in the last week of the year. BBC World News entered the top five in week 52 in the English news genre.

Aaj Tak retained its top slot in all the three markets—Hindi news (U+R), Hindi news (U), and Hindi news (R). Zee News and News 18 India climbed two places to second and third positions, respectively. India TV and ABP news dropped two places to fourth and fifth positions in the Hindi news (U+R) market.

English News

The English news genre witnessed a drastic fall in viewership across all the channels. Republic TV still retained its numero uno position with 1039 Impressions (000s) sum compared with 1480 Impressions (000s) sum last week. Times Now’s viewership has nearly come down by half from 1203 Impressions (000s) sum last week to 613 Impressions (000s) sum. India Today Television managed to climb up a spot to the third position witnessing a slight dip in the rating from 424 Impressions (000s) sum last week to 305 Impressions (000s) sum in week 52. CNN dropped to fourth position with 229 Impressions (000s) sum. BBC World News entered the list at fifth place with 174 Impressions (000s) sum. NDTV 24X7 could not maintain viewership to remain in the top five.

English Business News

CNBC TV 18 sits at the top slot with 441 Impressions (000s) sum followe by ET Now with 230 Impressions (000s) sum. BTVi, NDTV Profit and NDTV Prime and CNBC Tv 18 Prime HD are at third fourth and fifth positions respectively with 116 Impressions (000s) sum, 37 Impressions (000s) sum and 11 Impressions (000s) sum.

Hindi New (U+R)

Aaj Tak led the genre with 109647 Impressions (000s) sum. Zee News and News18 India climbed two slots to the second and third positions, respectively, with 90945 and 88320 Impressions (000s) sum. India TV and ABP News dropped two places to fourth and fifth spots, respectively, with 82086 and 74406 Impressions (000s) sum.

Hindi News Rural

Aaj Tak topped the rural chart as well with 47358 Impressions (000s) sum. News18 India climbed three places to the second position with 36310 Impressions (000s) sum as against 41466 Impressions (000s) sum followed by Zee News, which moved up a slot at third position with 35521 Impressions (000s) sum. ABP News lost two places to fourth position with 35019 Impressions (000s) sum. News Nation made an entry to the top five at the fifth position with 33662 Impressions (000s) sum. India TV, which was at third position last week, failed to figure in the top five in week 52.

Hindi News Urban

Aaj Tak topped the chart in the urban market, too. The channel has witnessed a dip in the rating from 80177 Impressions (000s) sum last week to 62288 Impressions (000s) sum in week 52. Zee News and News18 India climbed a slot each to second and third positions, respectively, with 55423 and 52010 Impressions (000s) sum.

India TV lost two places and was at fourth position with 49719 Impressions (000s) sum followed by ABP News with 39387 Impressions (000s) sum at fifth position.  

Also Read:

Making the news: A look at what news broadcasters did in 2017

Assembly elections catapult English news genre viewership

Republic TV continues lead as genre ratings rise

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