BARC India's new campaign reinforces importance of TV in Indian households

The campaign called #MeasuringMoments is conceptualised by AGENCY09.

Mumbai: Building on the famous saying, “People hear statistics, but they feel stories”, Broadcast Audience Research Council (BARC) India has launched its latest ad campaign called '#MeasuringMoments - Where Data Does the Storytelling' to reaffirm the importance of television in Indian households.

The campaign, conceptualised and executed by BARC India’s internal team and its agency partner AGENCY09, showcases the accuracy in viewership trends through a series of narratives backed by data and insights.

The campaign also highlights the fact that while BARC is capturing data to 'What India Watches' report, this data is also measuring and is reflective of moments that touch viewers’ lives and emotions and further reinforces the fact they are deeply connected and engaged with the medium. 

“BARC India is an organisation that is deeply rooted in measurement science and technology and over the last six years we have been able to ascertain the fact that television continues to be the screen of the household," BARC India, MarComm, Rafiq Gangjee said. "While the result of all we do lies in the dependable weekly currency we deliver to the industry, there are always greater stories to tell that depict the power that television has over viewers. Our campaign reflects these numerous stories that lie within various folds of data and insights. We hope to bring life to these moments and establish a deeper connection with viewers.”

The campaign is currently live on BARC India’s social media channels.



A post shared by BARC India (@barcindia)

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