MUMBAI: The board of directors of the Broadcast Audience Research Council (BARC) India have taken a step ahead and have decided to roll out Individual Ratings Data starting with week 21 (Saturday, 23 May to Friday, 29 May). This will now be released every Thursday beginning 4 June.
As is known, on 29 April, 2015 BARC India, began rolling out its television ratings data. The data rolled out was from week 16 and comprised a panel of about 12,000 households from cities and towns with population more than 100,000 all India. BARC India started measuring states like Jammu Kashmir, North East and Goa, which were never measured earlier.
BARC India CEO Partho Dasgupta said, “Response from broadcasters and advertising agencies has been very good. While all broadcasters were using the household data to their benefit – now with individual data releasing, media planners, buyers and advertisers can make the most of it too. This is the next launch in our series of phased launches for the world’s largest and most modern audience measurement system.”