Television

×

×

BARC India launches self service portal for viewership reports

Provides on-demand access to TV viewership & advertising data

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/08/arc.jpg?itok=vZ_PZplB

MUMBAI: India’s sole TV viewership measurement company and the world’s largest audience measurement company, BARC India, today launched a new online service called the “Self-Service Portal”. Aimed at empowering professionals who are in the business of data and analytics, the self-service portal offers a wide range of TV viewership and audience analytics reports at the click of a few buttons.

The platform, which is targeted at the non-institutional users of BARC India data, will provide on demand access to valuable audience measurement reports basis the special requirement of the customer.

The portal offers reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns. Users can also customise these reports to suit their specific requirement.  The data on the self-service portal can be availed at a nominal charge through a swift online payment and the report will be delivered via e-mail within 2 to 7 business days depending on the nature of the report requested. 

“BARC India’s viewership is the currency basis which $5.7 billion worth advertising & content decision are made, but the application and impact of the data goes beyond TV ad spends and broadcast revenues. There are multiple entities that can benefit from our robust data to grow their business and we realised the need to make this data accessible to this larger audience and bring it to their fingertips,” said BARC India COO Romil Ramgarhia.

While media professionals at various broadcasters, media agencies and advertisers have subscribed to BARC India’s proprietary analytics software- BARC India Media Workstation (BMW), BARC India aims to reach a larger audience of non-institutional and retail customers, who have been requesting the viewership data, such as independent media research professionals, marketing & PR firms, academicians, upcoming media & production houses consultants and investment analysts, among others. The portal can be accessed at https://ssp.barcindia.in/

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/ze.jpg?itok=j8OhbaHw
ZEE Entertainment, in association with Wrestling Federation of India, announces the launch of ZEE Kushti Dangal

MUMBAI: Following the unprecedented success of ZEE Maharashtra Kushti Dangal, Zee Entertainment Enterprises Ltd. (ZEEL), under the aegis of Wrestling Federation of India (WFI), today announced the launch of ZEE Kushti Dangal. In what shall be a delight for wrestling fans, the inaugural season of...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/shrotstv.jpg?itok=J3iL4PpT
ShortsTV expands to 60 million homes across India adding Dish TV, d2h and Airtel Digital TV

MUMBAI: ShortsTV, a leading next-generation content platform delivering high quality short form content to global audiences, is now available on India’s major DTH platforms after launching new partnerships with Dish TV, d2h and Airtel Digital TV. The service, debuting in 2018 exclusively on Tata...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/hfc.jpg?itok=RKiPMUTK
ISL Franchise Hyderabad Football Club unveils its logo

MUMBAI: Hyderabad Football Club (HFC), the newest entrant into the premium football tournament franchise, Indian Super League has unveiled its official logo titled ‘Reliving Hyderabad’s Football Legacy’. The logo of Hyderabad FC embodies the city’s heritage with the minarets of Charminar and the...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/cnbc.jpg?itok=XiSWbHmv
CNBC-AWAAZ launches ‘STARTUP Nation’ - A comprehensive daily-show on Startups

MUMBAI: As the country rides the start-up wave, pioneer of startup programming and India’s award-winning Hindi business news broadcast channel, CNBC AWAAZ today announced the launch of its latest daily-show - STARTUP Nation. The thirty-minute show aims to bring together stories of entrepreneurial...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/zeecafe.jpg?itok=uuwYA56W
Witness the challenges of the battlefield across treacherous terrains with the BBC First drama ‘Our Girl’ on Zee Café

MUMBAI: As a female medic in the British Army, Georgie Lane’s life is full of battles – both physical and personal. Our Girl, follows the fearless adventures of the tightknit unit of soldiers in ‘2-Section’ as they fight for survival on the most dangerous missions of their lives. Watch Our Girl...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/dangal-tv.jpg?itok=CVPM7YNY
BARC week 37: Dangal retakes top spot in yo-yo struggle across genres

Enterr10 Television network’s Hindi GEC was the most watched channel Across Genres on All Platforms as well on the Free Platform in week 37 of 2019 (Saturday, 7 September 2019 to Friday, 13 September 2019, week or period under review).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/21/Zee%20Kannada.jpg?itok=XUlTLr0x
Zee Kannada’s 'Jote Joteyali' garners 171% growth in primetime slot

MUMBAI: Zee Kannada’s recently launched show Jote Joteyali garnered 171 per cent of total growth in the primetime slot, according to the channel. The show was launched on 9 September, has topped the chart in Kannada television industry in fiction genre. The show is telecasted every Monday to Friday...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ss.jpg?itok=o6tHW5k2
Star Sports launches MISSION 2020 with the Men in Blue

MUMBAI: The ‘Men in Blue’ have embarked on their quest to bring the ICC T20 World Cup Trophy home next year, beginning with the home season of cricket on Star Sports with South Africa tour of India that started on September 15th. Mission 2020 will showcase all India matches as they prepare for the...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/zee.jpg?itok=KNZ8xLWb
Zee Kannada’s Jote Joteyali launch breaks all records in the Kannada Television Industry

MUMBAI: The No. 1 Kannada General Entertainment Channel, Zee Kannada’s recently launched Jote Joteyali tops the charts in the Kannada television industry in the fiction genre. This eccentric love story garnered a total of 171% of growth in the prime slot of 8:30 PM, Monday to Friday. The record...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories