Television

BARC India board forms two-member committee to review data validation & outlier policy

Nakul Chopra and Praveen Tripathi are part of the committee

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/27/barc.jpg?itok=8VCfjxpA

MUMBAI: Broadcast Audience Research Council (BARC) India’s board has constituted a two-member committee to review the TV audience measurement firm’s data validation and outlier policy, Indiantelevision.com has learnt. The board’s decision comes on the back of chaos triggered by the Telecom Disputes Settlement and Appellate Tribunal’s (TDSAT) ruling to permit landing page placement for TV channels. Former BARC chairman Nakul Chopra and Pravin Tripathi are part of the committee.

“This is a great move. We at BARC India welcome the board's decision because as a joint industry body, operating in compliance with the Ministry of I&B, we follow best practises for the industry. An independent overview of the process and any recommendation to improve, are always welcome and we look forward to working with this committee,” a BARC spokesperson told Indiantelevision.com.

Following the TDSAT ruling, BARC had stopped filtering out outlier data (from landing pages from its weekly viewership numbers. However, it reverted to its earlier methodology from week 23 onward citing the mandate of its board and claiming it had received representations received from various stakeholders.

"As per representations received from various stakeholders and as per our board mandate, we are in the interim reverting back to our earlier process for treatment of landing page. The same will be reflective from week 23 onward till further notice. The process is also under review by the board. BARC India cannot identify landing pages. It has been identifying reach outliers. This practice is followed for all channels but the impact is more pronounced for smaller viewership channels like English news, business news and not for genres like Hindi GEC etc,” BARC had stated.

The industry has voiced differing opinions on not just the TDSAT ruling but also BARC’s treatment of landing pages in viewership measurement.

BARC’s weekly viewership numbers with and without landing page data has exhibited contrasting trends particularly in genres like English news. In a sense, the BARC board’s decision can be seen as an attempt to allay fears of a section within the industry that isn’t particularly satisfied with the transparency in the data validation and outlier policy of the TV measurement body.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/republic.jpg?itok=uLV0POyu
Republic Media to run exclusive series on Indian armed forces ‘India’s Braves’ around Repubic Day

MUMBAI: As India gears up for the celebration of its 72nd Republic Day, Republic Media Network has lined up an exclusive broadcast series from the valley of Kashmir. Republic Media Network's senior consulting editor - strategic affairs major Gaurav Arya (retd.) is all set to take viewers across the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/od.jpg?itok=HdTxb6Uz
Odisha leaps ahead with India’s first Women’s T20 tournament

BHUBANESHWAR: With the resumption of live sports in the country, Indians are lining up for a shot of cricket. And what better way to energise the nation in these Covid times than with the most dynamic and exhilarating format of the game – the T20. Leading the way in this direction is the inaugural...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/sare.jpg?itok=jmQawFZl
Saregama PAT triples in third quarter of FY 2021

BENGALURU: Indian music label and movie studio Saregama India Ltd (Saregama) reported more than 200 per cent (201.5 per cent) Y-o-Y (year-on-year) growth in consolidated net profit after tax (PAT) for the quarter ended 31 December 2020 (Q3 2021, quarter or period under review) as compared to the...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/isl.jpg?itok=8guOnyQh
Hero ISL sees uptick in viewership, fans keep the momentum high

MUMBAI : Cricket is indeed big in India. Globally, however, it’s football and football all the way, and the willow game has a long way to go before it catches up with it.  In India, in times of Coronavirus and cricket, soccer has been holding its own, especially with the seventh India Super League...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/zulfia-waris.jpg?itok=FZpcNLvH
All set for launch, ABP Studios to tell balanced stories beyond black & white

It was in July last year that what used to be known as the ABP News Network rechristened itself as ABP Network, and started on a journey to go “beyond news” and disrupt the ever-growing content-ecosphere with new capabilities.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/iftpc_0.jpg?itok=WXxL3wzT
Vidnet 2021: UK-based production body PACT partners with IFTPC

The Indian film & TV industry is counted among the entertainment powerhouses of the world. The Indian filmmakers, artistes, behind-the-camera personages who have been feted internationally are beyond count, as are the movies and series that left an indelible mark on our society and culture.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/farx.jpg?itok=AktI9NNs
Enterr10 Network’s Bhojpuri Cinema celebrates Republic Day with 'Farz'

MUMBAI: On the occasion of Republic Day, Bhojpuri Cinema is all set to entertain their audiences with a full packed and romance movie with the World television premiere of Bhojiwood’s biggest hits Farz on 26 January at 7 pm followed by repeat telecast on Wednesday, 27 January at 10 am. Bhojpuri...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/dabang.jpg?itok=J6hWshDW
Cartoon Network gets Cosmos-Maya’s Dabangg cartoon show

MUMBAI: Iconic cop Chulbul Pandey is coming to the small screen in an animated avatar with the quirky and exciting new cartoon called Dabangg - The Animated Series. Produced by Cosmos-Maya, the show is an extension of the highly successful Bollywood film franchise and will debut on WarnerMedia’s...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/ormax.jpg?itok=ditEkvmR
Ormax Media launches its GEC character popularity track in four languages

MUMBAI: In the new year, media insights and consulting firm Ormax Media is focusing on regional language markets in India. As a first step in this direction, the company announced the launch of its syndicated monthly GEC character popularity tracking tool Ormax Characters India Loves (OCIL) in four...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required