Television
Report on Shemaroo

BARC India board forms two-member committee to review data validation & outlier policy

Nakul Chopra and Praveen Tripathi are part of the committee

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/27/barc.jpg?itok=8VCfjxpA

MUMBAI: Broadcast Audience Research Council (BARC) India’s board has constituted a two-member committee to review the TV audience measurement firm’s data validation and outlier policy, Indiantelevision.com has learnt. The board’s decision comes on the back of chaos triggered by the Telecom Disputes Settlement and Appellate Tribunal’s (TDSAT) ruling to permit landing page placement for TV channels. Former BARC chairman Nakul Chopra and Pravin Tripathi are part of the committee.

“This is a great move. We at BARC India welcome the board's decision because as a joint industry body, operating in compliance with the Ministry of I&B, we follow best practises for the industry. An independent overview of the process and any recommendation to improve, are always welcome and we look forward to working with this committee,” a BARC spokesperson told Indiantelevision.com.

Following the TDSAT ruling, BARC had stopped filtering out outlier data (from landing pages from its weekly viewership numbers. However, it reverted to its earlier methodology from week 23 onward citing the mandate of its board and claiming it had received representations received from various stakeholders.

"As per representations received from various stakeholders and as per our board mandate, we are in the interim reverting back to our earlier process for treatment of landing page. The same will be reflective from week 23 onward till further notice. The process is also under review by the board. BARC India cannot identify landing pages. It has been identifying reach outliers. This practice is followed for all channels but the impact is more pronounced for smaller viewership channels like English news, business news and not for genres like Hindi GEC etc,” BARC had stated.

The industry has voiced differing opinions on not just the TDSAT ruling but also BARC’s treatment of landing pages in viewership measurement.

BARC’s weekly viewership numbers with and without landing page data has exhibited contrasting trends particularly in genres like English news. In a sense, the BARC board’s decision can be seen as an attempt to allay fears of a section within the industry that isn’t particularly satisfied with the transparency in the data validation and outlier policy of the TV measurement body.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/cp.jpg?itok=6EZIymR_
Contiloe Pictures rebrands VFX division to Illusion Reality Studioz

Contiloe Pictures has rebranded its VFX division to Illusion Reality Studioz, led by Nitin Dadoo. With an aim of becoming the one stop destination for all VFX needs, the in-house vertical, solely focussing on VFX and animation, will continue the Contiloe ethos of merging storytelling and art with...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/top.jpg?itok=7A863Yl7
As broadcast industry recovers, why is the English genre lagging behind?

There's no denying that 2020 was a rocky year for broadcasters, as the Covid2019 pandemic shut down filming, fresh programming grew scarce and ad revenues slowed to a trickle. Now, as the industry is on the course to recovery, it has emerged that one single TV genre fared worse than the others.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/tv.jpg?itok=KQ1431tw
Ad volume growth on TV saw a 20% spike by end of 2020

The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/de.jpg?itok=yu4BscWy
News genre witnessed 27 per cent rise in viewership in 2020: BARC

In the year of the Coronavirus, there were several other events and developments that made news across the 52 weeks of 2020. Once families were locked-in within their homes, news channels became a window to the anxious world outside for a majority of the Indian citizenry.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/partho.jpg?itok=yWCflnyi
TRP scam: Bombay HC grants bail to Partho Dasgupta

MUMBAI: After spending well over two long months in police custody, former CEO of the Broadcast Audience Research Council (BARC) Partho Dasgupta has finally been granted bail by the Bombay high court, the Bar and Bench reported. He had been detained in Taloja central prison for his alleged...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/rs.jpg?itok=0_0lWOUl
Rajya Sabha TV & Lok Sabha TV merged into Sansad TV

MUMBAI: Lok Sabha TV and Rajya Sabha TV have been merged into one channel called Sansad TV. With the merger, Rajya Sabha TV CEO Manoj Kumar Pandey’s role has been terminated. Retired IAS officer Ravi Capoor has been appointed as the chief executive officer of the channel with immediate effect....

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/ms.jpg?itok=Kwr84X4t
Our fiction & non-fiction shows will hold the fort against IPL: Colors’ Manisha Sharma

A handful of people confined together in a building for days on end, with little to no contact with the outside world. Call it lockdown or the premise of Colors’ marquee property Bigg Boss, whose season 14 dropped in October 2020.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/tpr.jpg?itok=r_FGpK4y
TRP scam: Enforcement Directorate to file chargesheet this month

MUMBAI: The Mumbai police's unearthing of a ‘fake TRP’ (television rating points) scam last year sent shockwaves through India's media industry, with top TV news channels accusing each other of fudging their ratings. The Mumbai police has alleged that a few media houses bribed households where BARC...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/zee.jpg?itok=_F5zqvjI
Zee's Indian Pro Music League ropes in eight sponsors

MUMBAI: India’s first-ever music league, the Indian Pro Music League (IPML), recently aired on Zee TV and streamed on Zee5, to much fanfare. A clutter-breaking reality format innovation, IPML has received an overwhelming response from leading brands across categories who have come onboard as...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required