BARC: English & Hindi News genres show decline in ratings

MUMBAI: Perhaps the approach of the end of the state elections had something to do with it, but English News channels witnessed a decrease in ratings except for CNN-News18. The genre was dominated by Times Now. In the English Business News space, players observed a substantial increase in its viewership except BTVi.

Even as the Hindi news channels also saw a downslide, Aaj Tak continued to lead and the genre saw the entry of India News in the top 5 channels list while News Nation dropped out.

According to week 9 of Broadcast Audience Research Council (BARC), the exit of News Nation made way for the entry of News18 India in the Hindi News Urban genre. The players witnessed a decrease in the ratings. In the Hindi News Urban space, players witnessed mixed ratings.

Players in the Hindi Business News space witnessed a substantial increase in their viewership this week.

English News

Times Now with a decrease in its ratings continued to dominate the genre with 727 Impressions (000s) this week as against 798 Impressions (000s) last week. CNN News18 came to the second slot with 435 Impressions (000s) while India Today Television took the third position with 346 Impressions (000s). NDTV 24x7 with 297 Impressions (000s) and BBC World News with 149 Impressions (000s) took the fourth and fifth position respectively.

English Business News

CNBC TV18 dominated the genre with 567 Impressions (000s) followed by ET Now with 356 Impressions (000s). NDTV Profit and NDTV Prime were at the third position with 102 Impressions (000s). CNBC TV 18 Prime HD was on the fourth spot with 60 Impressions (000s). BTVi took the fifth place with 36 Impressions (000s).

Hindi News

Aaj Tak with decreased ratings continued at its number one position with 116367 Impressions (000s) as compared to 126940 Impressions (000s) in week 8. India TV continued at the second position with 98145 Impressions (000s). ABP News took the third position with 89799 Impressions (000s) followed by Zee News at the fourth position with 87876 Impressions (000s). India News took the fifth position with 71991 Impressions (000s).

Hindi News Rural

Aaj Tak with a decrease in ratings dominated the rural market with 56616 Impressions (000s) as compared to 60016 Impressions (000s) last week. ABP News was at the second place with 44089 Impressions (000s). India TV grabbed the third position with 43423 Impressions (000s). India News took the fourth place with 39675 Impressions (000s) followed by Zee News with 37757 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak with decrease in ratings continued at the number one spot in the urban market with 59751 Impressions (000s). India TV was at the second position with 54721 Impressions (000s). Zee News took the third position with 50119 Impressions (000s) followed by ABP News at the fourth position with 45710 Impressions (000s). News18 India took the fifth position with 35888 Impressions (000s).

Hindi Business News

CNBC Awaaz continued to dominate the genre with increase in ratings from 1787 Impressions (000s) last week to 2052 Impressions (000s) this week. The second spot was taken by Zee Business with 1262 Impressions (000s).

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