Television

Average time spent on TV skyrockets

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/29/ind-vs--sri.jpg?itok=7U3VOdVk

MUMBAI: The idiot box is still alive! Despite all the talk of television taking a back seat to online streaming platforms, the average time spent (ATS) per viewer was at an all-time high in the penultimate week of the year. According to week 51 of Broadcast Audience Research Council India (BARC) viewership report, people are spending more time watching TV. This phenomenon is driven by the holiday season with schools and offices being closed on account of the Christmas vacation.

During the week, Hindi speaking markets (HSM) registered a record high ATS of 3 hours 38 minutes, four per cent more than the previous 13-week average ATS, which stood at 3 hours 29 minutes. The ATS in the urban HSM market stood at 3 hours 54 minutes, five per cent more than the 13-week average ATS of 3 hours 43 minutes.

Earlier this year, on its TV premiere, Baahubali 2 received a mind-numbing 26054 Impressions (000s) sum in week 41 of BARC data even though the movie was available on several digital platforms prior to the TV release.

The top-5 HSM markets that grew the most were:

public://1_7.jpg

There were several reasons for growth in ATS in the HSM market. The jump in the viewership of sports, news and kids genre was the trigger for this exponential rise in TV watching.

The two T20 matches and the One-Day International (ODI) played between India and Sri Lanka during the week contributed to the spike in the viewership of sports. Both T20 matches started at 7:30pm whereas the ODI match was a day-night game that led to the prime time ATS growth. Furthermore, PV Sindhu's Dubai International Masters matches helped enhance the ATS.

Another factor that was responsible for the increase in TV time was news with the Gujarat and Himachal Election results boosting viewership in the Hindi news genre. Morning and mid-day coverage of the results did wonders to hold viewers’ interest. Moreover, thanks to the holiday season, kids’ channels grabbed a significant number of eyeballs.

Top-5 genres that registered maximum growth in ATS in HSM:

public://2_2.jpg

In spite of the burgeoning content consumption on streaming services and OTT platforms, TV is far from dead. While Indian viewers are consuming more online content, the appeal of linear TV has not dulled for the average viewer. BARC’s numbers suggest that TV reigns supreme when it comes to sports, news and kids’ content.

Also Read:

Marathi GECs see a surge in viewership

BARC ratings: DD Sports in top 5 after 37 weeks

Guest Column: How 2018 could become a landmark year for OTT entertainment in India

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/saregama.jpg?itok=7gnwjSIz
Saregama launches Carvaan Mini Legends - Assamese

MUMBAI: Venturing into the state of incredible cultures and landscapes – Assam, Saregama is all set to embark on yet another musical journey by launching Carvaan Mini Legends- Assamese pre-loaded with 351 superhit evergreen Assamese songs. Saregama has earlier launched various regional variants...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tv.jpg?itok=ryQubiR2
News Broadcasting Standards Authority issues advisory on coverage of Ayodhya dispute verdict

While the Supreme Court ended the daily hearings of the Ayodhya dispute case on Wednesday, the News Broadcasting Standards Authority (NBSA) has issued a special advisory for reporting of the sensitive issue.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/Kartik-Mahadev.jpg?itok=TQirg1Ar
&flix reduces Hollywood movie TV premiere window to five months

While the general time to bring a Hollywood movie to Indian TV screens has been nine to 12 months, &flix has changed that with its new deal with Sony Pictures Television. Now, viewers can catch their favourite movies within three months of launch.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/out.jpg?itok=bNsHV0ai
NewsX gets into long-term partnership with Outbrain Engage suite of products

MUMBAI: Outbrain, the discovery and native advertising feed for the open web, announced that it has signed an exclusive long-term partnership with News X, one of India’s top English language Publishers. The partnership will allow News X to fully leverage the Outbrain Engage platform by maximising...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/star.jpg?itok=4eJAHUWG
Star World announces #TheBestBoss contest on World Boss Day

MUMBAI: The Office certainly holds a special place in every fan’s heart for mixing that special mockumentary styled humor no other show has been able to manage. Star World, India’s leading English entertainment channel has brought this rib-tickling comedy series to television screens for the first...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/cnn.jpg?itok=BEGhasyR
CNN-News18 curate special programming line-up for Assembly Elections 2019

MUMBAI: CNN-News18 has announced extensive programming to apprise the viewers of all the major national and political developments during the elections. After the fierce battle in the Loksabha elections, major political parties have once again geared up for an intense political contest in...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/net.jpg?itok=vAIIiC0M
Network18 subscription revenue sees 43% YoY growth in Q2 FY20

Network18 Media and Investment has posted 43 per cent YoY growth in subscription revenue in Q2 2020, continuing the 48 per cent growth YoY witnessed in Q1. The company’s digital revenues grew by 10 per cent YoY to Rs 46 crore. Sharp display advertising growth in News18.com (especially vernacular)...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/dangal-tv.jpg?itok=hSzOHZIK
BARC week 40: Dangal most watched channel across genres

Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/Bastawalla.jpg?itok=EWO5L1Rg
SPN’s Neville Bastawalla on ‘massification’ of niche sports and Australian Open broadcast extension

Sony Pictures Networks India’s (SPN) sports segment is highly focusing on niche segments and so Tennis Australia and SPN have extended their broadcast deal by three years at the official Australian Open 2020 media launch.

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories