Television

Approaching winters improve Vaseline Intensive Care Lotion's position in BARC week 46 rankings

Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd continue to remain top two advertisers

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 9 November and 15 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 46 of 2019.

Top Advertisers:

Not many major changes were observed in the top advertisers’ list in week 46 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two advertisers with 187391 and 60242 ad insertions, respectively.

ITC Ltd climbed up two spots to rank third with 46426 insertions, followed by Ponds India, which also moved up two slots from the past week, with 42010 ad insertions.

Procter & Gamble witnessed an improvement of one rank in week 46 and ranked fifth with 41290 insertions.

The pecking order of top 10 advertisers in week 46 were Hindustan Lever, Reckitt Benckiser, ITC, Ponds India, Procter & Gamble, Cadburys, Brooke Bond Lipton, Wipro, Godrej Cosumer Products, and Colgate Palmolive at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth, and tenth position respectively.  

 

Rank

Advertiser

Insertions

 

 

 

Week 46

   

1

HINDUSTAN LEVER LTD

187391

   

2

RECKITT BENCKISER (INDIA) LTD

60242

   

3

ITC LTD

46426

   

4

PONDS INDIA

42010

   

5

PROCTER & GAMBLE

41290

   

6

CADBURYS INDIA LTD

37582

   

7

BROOKE BOND LIPTON INDIA LTD

35497

   

8

WIPRO LTD

34531

   

9

GODREJ CONSUMER PRODUCTS LTD

31252

   

10

COLGATE PALMOLIVE INDIA LTD

25770

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals,

 

Top Brands: 

There were some reshuffles in the top brands of in the week 46 data of BARC as compared to the past week. Santoor Beauty Soaps were replaced from the top position by Lux Toilet Soaps that made 15306 ad insertions. Lux Toilet Soaps weren’t in the top 10 in week 45.

Trivago remained on the second spot. It made 14904 ad insertions. Vaseline Intensive care lotion, with winters approaching fast, ranked up three spots to rank third in the list with 13447 ad insertions.

Santoor Sandal and Turmeric slipped down a spot to rank fourth with 11799 ad insertions. Santoor Beauty Soaps settled at fifth position with 10646 insertions.

Other top brands in the list were as follows: Horlicks. Surf Excel Easy Wash, Colgate Dental Cream, Clinic Plus Shampoo, and Dettol Antiseptic Liquid.

 

Rank

Brands

Insertions

 

 

 

Week 45

   

1

LUX TOILET SOAP

15306

   

2

TRIVAGO

14904

   

3

VASELINE INTENSIVE CARE LOTION

13447

   

4

SANTOOR SANDAL AND TURMERIC

11799

   

5

SANTOOR BEAUTY SOAPS

10646

   

6

HORLICKS

10136

   

7

SURF EXCEL EASY WASH

9500

   

8

COLGATE DENTAL CREAM

8686

   

9

CLINIC PLUS SHAMPOO

8329

   

10

DETTOL ANTISEPTIC LIQUID

7974

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, 

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