Television

Approaching winters improve Vaseline Intensive Care Lotion's position in BARC week 46 rankings

Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd continue to remain top two advertisers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/23/barc.jpg?itok=SWdfJXFc

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 9 November and 15 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 46 of 2019.

Top Advertisers:

Not many major changes were observed in the top advertisers’ list in week 46 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two advertisers with 187391 and 60242 ad insertions, respectively.

ITC Ltd climbed up two spots to rank third with 46426 insertions, followed by Ponds India, which also moved up two slots from the past week, with 42010 ad insertions.

Procter & Gamble witnessed an improvement of one rank in week 46 and ranked fifth with 41290 insertions.

The pecking order of top 10 advertisers in week 46 were Hindustan Lever, Reckitt Benckiser, ITC, Ponds India, Procter & Gamble, Cadburys, Brooke Bond Lipton, Wipro, Godrej Cosumer Products, and Colgate Palmolive at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth, and tenth position respectively.  

 

Rank

Advertiser

Insertions

 

 

 

Week 46

   

1

HINDUSTAN LEVER LTD

187391

   

2

RECKITT BENCKISER (INDIA) LTD

60242

   

3

ITC LTD

46426

   

4

PONDS INDIA

42010

   

5

PROCTER & GAMBLE

41290

   

6

CADBURYS INDIA LTD

37582

   

7

BROOKE BOND LIPTON INDIA LTD

35497

   

8

WIPRO LTD

34531

   

9

GODREJ CONSUMER PRODUCTS LTD

31252

   

10

COLGATE PALMOLIVE INDIA LTD

25770

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals,

 

Top Brands: 

There were some reshuffles in the top brands of in the week 46 data of BARC as compared to the past week. Santoor Beauty Soaps were replaced from the top position by Lux Toilet Soaps that made 15306 ad insertions. Lux Toilet Soaps weren’t in the top 10 in week 45.

Trivago remained on the second spot. It made 14904 ad insertions. Vaseline Intensive care lotion, with winters approaching fast, ranked up three spots to rank third in the list with 13447 ad insertions.

Santoor Sandal and Turmeric slipped down a spot to rank fourth with 11799 ad insertions. Santoor Beauty Soaps settled at fifth position with 10646 insertions.

Other top brands in the list were as follows: Horlicks. Surf Excel Easy Wash, Colgate Dental Cream, Clinic Plus Shampoo, and Dettol Antiseptic Liquid.

 

Rank

Brands

Insertions

 

 

 

Week 45

   

1

LUX TOILET SOAP

15306

   

2

TRIVAGO

14904

   

3

VASELINE INTENSIVE CARE LOTION

13447

   

4

SANTOOR SANDAL AND TURMERIC

11799

   

5

SANTOOR BEAUTY SOAPS

10646

   

6

HORLICKS

10136

   

7

SURF EXCEL EASY WASH

9500

   

8

COLGATE DENTAL CREAM

8686

   

9

CLINIC PLUS SHAMPOO

8329

   

10

DETTOL ANTISEPTIC LIQUID

7974

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/2.jpg?itok=JUqQgRl6
VBS 2022: Over-regulation could impede pay-TV industry’s growth in near-term

Over-regulation could impede the pay-TV industry’s growth in the near term, especially amid rising competition from the OTT platforms, and DD Free Dish’s expanding territories, highlighted industry stakeholders at the Video and Broadband Summit (VBS) 2022 on Wednesday.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_190838_800_x_800_pixel.jpg?itok=-uw0vdhK
Red FM launches ‘Wave Se Safe’ campaign to spread Covid awareness

Mumbai: 93.5 Red FM along with Project StepOne has announced the new campaign called ‘Wave Se Safe’ that puts the spotlight on spreading authentic information about the new variant of Covid-19. The campaign aims to sensitise people about the situation and how putting it under control is in our own...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_184751_800_x_800_pixel.jpg?itok=UB2r17E_
Colors announces new talent show ‘Hunarbaaz: Desh Ki Shaan’

Mumbai: Colors has announced the launch of its new talent show "Hunarbaaz – Desh Ki Shaan" which will give people a platform to showcase their extraordinary skills.  Produced by Frames Production and hosted by Bharti Singh and Haarsh Limbachiyaa, the show will premiere on 22 January, airing every...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_175841_800_x_800_pixel.jpg?itok=9D3B-5I5
Media veteran Nitin Chawla moves on from Disney

Mumbai: Global media veteran Nitin Chawla has announced his decision to quit The Walt Disney Company after over a 13 years-stint. He was head of business operations, digital media for direct-to-consumer and international business. "After 13 wonderful years at The Walt Disney Company (TWDC), I have...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_165847_800_x_800_pixel.jpg?itok=kCULWIkr
Radio City urges citizens to donate for good cause

Mumbai: Many people find it difficult to resist the urge of an unexpected shopping spree, eventually cluttering the house with heaps of unused goods is definitely not a good idea, especially when there are people around us who may be in need of basic essentials. With this thought in mind along with...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_144801_800_x_800_pixel.jpg?itok=nZFoTPhE
Disney forms international content group, Rebecca Campbell to lead

Mumbai: The Walt Disney Company is creating a new hub for international content under the direction of international content and operations chairman Rebecca Campbell. The company is also making several key executive appointments to its media and entertainment distribution segment under the...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_120330_800_x_800_pixel.jpg?itok=QonhlUPc
iTV Network appoints RK Arora as group CFO

Mumbai: iTV Network has announced the appointment of RK Arora as group chief financial officer (CFO). In this role, he will report to the network’s board.  A chartered accountant by profession, Arora has formidable experience in finance, distribution, overall operations and formulating strategies...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_114652_800_x_800_pixel.jpg?itok=K3ncEf2m
Viacom18 to launch its first NFT marketplace Fully Faltoo

Mumbai: Viacom18’s youth, music and English entertainment (YME) cluster is all geared up to set its foot in the rapidly growing digital space of non-fungible tokens (NFTs) with the announcement of Fullyfaltoonft.com. The NFT marketplace, set up by GuardianLink.io - a pioneer and innovator of NFT...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/anuj.jpg?itok=RQacLuUH
After edtech & fintech, now is time for media-tech: Anuj Gandhi at VBS 2022

Mumbai: After the edtech and fintech, it’s time for India to now witness the rise of media-tech, said M&E consultant and industry veteran Anuj Gandhi while decoding the post-pandemic future of the industry at the 18th edition of the Video & Broadband Summit 2022 (VBS) organised by...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required