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Amazon most advertised brand in BARC week 42

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 13-19 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 42 of 2018.

Top Advertisers:

For week 42, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,20,675 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Kolkata based ITC group that stood fourth last week, came in second in week 42 with 71,200 ad insertions.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in third with 70,594 ad insertions followed by Amazon India with mere 29,856 insertions.

Procter & Gamble retained its last week’s position and stood fifth with 27,742 insertions.

Top Brands:

Amazon

Flipkart

santoor

Triage

Policy Bazaar

PolicyBazzar that came in fifth last week, didn’t make it in the top 10 list of most advertised brands in week 42.

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 11,473 ad insertions.

Hotel searching website Trivago came in second followed by Santoor soap with 10,837 and 9,795 ad insertions respectively.

Reckitt Benckiser’s Dettol came in third with 9,605 ad insertions followed by Honda with 9,447 ad insertions.

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