Television
Report on Shemaroo

ALTBalaji partners with sheroes, engages deeper with women content consumers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/17/Nachiket-Pantvaidya.jpg?itok=ew0sQLwJ

National: ALTBalaji, India’s leading homegrown OTT platform, has partnered with women-only social network SHEROES, to grow its engagement with women content consumers who form 55% of its viewership. The OTT platform has always portrayed strong empowered women with female protagonists breaking barriers and setting new benchmarks in shows like DEV DD, Kehne Ko Humsafar Hain, Tests Case and Haq Se.

Through this partnership with SHEROES, ALTBalaji aims to celebrate strong women-oriented narratives through conversations and campaigns that encourage the female audience to discover fresh, engaging content. SHEROES members will also have access to exclusive deals from the streaming platform, including discounts on ALTBalaji’s yearly subscription.

Speaking about the partnership, Nachiket Pantvaidya, CEO ALTBalaji and Group COO Balaji Telefilms said, “ALTBalaji’s legacy of entertaining the masses through strong women-centric shows is well-known and our collaboration with SHEROES further reinforces our relationship with our audiences.  We truly believe that this partnership is an innovative opportunity, which goes beyond simple customer acquisition and aims to develop a stronger emotional connect with our audiences.”

In addition to the integration, ALTBalaji has launched a SHEROES profile through which the platform engages with the community’s members, creating visibility for offers, promotions, new launches and triggering conversations around its programming in relevant SHEROES communities. ALTBalaji will host exciting challenges and polls and explore meaningful engagement with a growing pan-India women audience via their SHEROES profile. Also, in the pipeline are features like champions and community chats with the cast of the originals and an ALTBalaji featured community on SHEROES platform. 

Commenting on the partnership, Sairee Chahal, Founder, CEO - SHEROES said, "ALTBalaji has been the definitive content producer resonating with the diverse aspirations and interests of 15 million SHEROES members spread across geographies. Our members engage in multiple vernacular languages, around everything from entertainment, fashion and careers to finance and health. ALTBalaji’s programming has socially relevant themes that connect to the everyday lives of the SHEROES audience.”

Around 60% of SHEROES users come from Tier 2 and Tier 3 cities and seek programming that is relatable and diverse in its mix. The SHEROES user is smartphone savvy and engages extensively around films, web content, music and other entertainment genres on the SHEROES app. ALTBalaji offers engaging content across originals and movies as well as social initiatives that appeal to the SHEROES audience.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623667509809.jpg?itok=Oa_HtZmQ
Colors Tamil wins big at Promax India Regional 2021 conference

New Delhi: Colors Tamil has won six coveted awards at the first edition of the Promax India Regional 2021 Conference- The Art of the Pivot, announced this week. Competing across 25 categories, the regional GEC bagged four Gold in the Best Programme Campaign, Something for Nothing, Best...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/nai.jpg?itok=qz_ULDTK
Senior journalist Udayan Mukherjee joins India Today

New Delhi: The India Today Group is set to bolster its coverage of business news with a new show hosted by noted journalist Udayan Mukherjee. Mukherjee returns to the newsroom after a long hiatus. His comeback comes at a time when the world explores new ways of doing business in the post-pandemic...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/13/photogrid_plus_1623566255979.jpg?itok=bZ-da9Fh
BARC week 22: Star Plus continues to reign pay platforms

Mumbai: Hindi general entertainment channel (GEC) Star Plus continues to maintain its hold on the top position in the list of channels on the pay platform, according to the Broadcast Audience Research Council of India (BARC) for Week 22 (29 May to 4 June).  The channel recorded an average minute...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/11/sun_tv.jpg?itok=fXtsNZPR
Sun TV clocks net profit growth of 11 %

Television broadcast major Sun TV Network Ltd on Friday said it closed last fiscal with 11 per cent growth net profit of about Rs 1,520.41 crore on reduced revenue.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/vik.jpg?itok=5eFPrtPy
Viacom18 ropes in Vivek Mohan Sharma to head branded content

New Delhi: Viacom18 on Thursday announced the appointment of Vivek Mohan Sharma as head of Branded Content. He will be reporting to head- Network Sales, Mahesh Shetty.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/photogrid_plus_1623317456911.jpg?itok=nyoyMNes
Juggernaut Productions all set to begin work on its first international mini-series

New Delhi: Taking a strategic step towards international partnerships, IN10 Media Network’s production arm, Juggernaut Productions has joined hands with the UK based Nucleus Media Rights, a fast-growing television production and distribution company, and creator Brendan Foley, for the international...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/photogrid_plus_1623313127999.jpg?itok=rkHl7HH9
SPN's Go-Beyond podcast endeavours to inspire and entertain

New Delhi: After becoming one of the first major broadcast companies to enter the audio streaming business, Sony Pictures Networks India continues to bring insightful stories of experienced minds from across different walks of life through its podcast service.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/photogrid_plus_1623308250265.jpg?itok=Q7t4-wqi
Melissa Lim to lead kids’ content acquisitions at WarnerMedia

KOLKATA: WarnerMedia has appointed Melissa Lim as the new head of content acquisitions and co-productions for its kids' networks in Asia Pacific, which include POGO, Cartoon Network and Boomerang. She will also advise on licensing content to fuel the growing slate of kids and family programming on...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/covid.jpg?itok=cQyDmC54
Get a jab, industry urges staff, workers as it resumes operations

With the second wave of the pandemic beginning to show signs of a slowdown, organisations across the country are gearing up to welcome their employees back to the office. But with the threat of a third wave looming large, they are taking no chances and making arrangements for their employees to get...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required