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BARC week 14: Lizol leads the brands list

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 April and 9 April 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that...

Television TV Channels Viewership
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How brands view television advertising in 2021

New Delhi: Television has been one of the most resilient and strongest mediums of communication, especially in India. Unlike other countries, where an increasing number of people are cutting the cord with pay-TV, India’s reach in television is only growing. Around 210 million households in India...

Television TV Channels Viewership
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TV-owning households grew 6.9% to reach 210 million: BARC report

MUMBAI: Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households have continued to grow, reaching 210 million in 2020. Home to over 1.3 billion people across 300 million households, India’s television viewing universe has expanded across...

Television TV Channels Viewership
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BARC week 13: Reckitt leads advertisers list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 March and 2 April 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating...

Television TV Channels Viewership
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From digital to DD Free Dish: All about The Q's unique proposition

MUMBAI: It won’t be a stretch to describe The Q India channel as a jack of all trades. A Hindi GEC at its core, it also offers digital programming from social media stars and leading digital video creators. On the back of this, it has become one of India's fastest growing youth entertainment brands...

Television TV Channels Viewership

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