MUMBAI: In week 53 of BARC India ratings, regional space witnessed some re-entries in Bangla, Gujarati and Telugu space. Colors Bangla has re-entered the top 5 Bangla channels' list at fourth position. In Gujarati and Telugu space Sandesh News and Gemini Movies have re-entered the respective...
In week 53 of BARC India ratings, Star Plus, Colors and Dangal continued to lead in urban and rural markets. On the pay platform, Star Plus held leading position. Sony Pal also replaced Colors Rishtey on pay platforms' top 10 channels list.
Kids genre has become the top gainer in week 53 of Chrome Data Analytics and Media data. The genre grew by 4.98 per cent. In this genre, Discovery Kids channel gained the highest OTS with 91.1 per cent in all India 1 lakh+ market.
Despite the overwhelming growth of digital platforms, television remains the most penetrated mass-medium in India. Although broadcasters battled worries like economic slowdown, the new tariff regime, the audience was not deprived of good programming.
The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.
