Television

Kisan TV launched; Modi calls for greater synergy between farmers & agricultural scientists

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/27/Untitled-1_5.gif?itok=HQ14S1b4

NEW DELHI: Doordarshan’s Kisan TV channel was launched today (26 May) with Prime Minister Narendra Modi calling upon agricultural scientists to create a link with the farmers through the channel to reach the latest technologies and related information to them.

Dedicating the channel to the nation at a function in the tastefully decorate Vigyan Bhavan, Modi said that the channel could serve as a medium to take forward the green revolution and the slogan of ‘Jai Jawan Jai Kisan’ given by former Prime Minister Lal Bahadur Shastri.

As an example, he said that satellite technology has helped the country get more accurate weather forecasts, which can help the farmers plan ahead. Similarly, agricultural scientists can help farmers become self-reliant in growth of pulses, which has virtually come to an end and led to shortage of proteins among the young.

Those present on the dais included Minister of Agriculture Radha Mohan Singh, Minister of State for Information and Broadcasting Rajyavardhan Rathore, Cabinet secretary Ajit Seth Prasar and Bharati Board Chairman Surya Prakash. Others present included I&B secretary Bimal Julka, Prasar Bharati CEO Jawhar Sircar, PB Advisor VAM Hussain, DD director general C. Lalrosanga, DD Kisan DDG Ranjan Mukherjee, DD Kisan advisor Naresh Sirohi, and several senior officials of Doordarshan.

The channel was launched with Prime Minister Modi pressing the remote control with a short clip from the channel. The tagline of the new channel is ‘DD Kisan – Badalte Bharat ki Shaan.’ The Prime Minister also flagged off two Kisan Raths, which will go all over the country to apprise people about the new channel. Kisan TV is a free-to-air channel available on all direct-to-home (DTH) platforms.

Modi said that the channel would help bring about greater cohesion between farmers all over the country and between farmers and the agricultural scientists and Universities.

He added that some feel that the country already has far too many television channels, but he was convinced that each has a role to play. For example, he said sports channels, more than the government or sports bodies, had helped encourage young people to take to sports in a big way and win laurels for the country.

Agriculture Minister Radha Mohan Singh informed that a special cell had been set up in his Ministry to coordinate amongst agricultural universities and scientists on the one hand and with the channel on the other. He said, “India is a country of farmers and therefore it is important for them to know how they can help the yield through modern methods.”

I&B’s Rajyavardhan Rathore said that the occasion and venue itself were reminiscent of the need for cohesion. “Program kisan ka, bhavan vigyan ka,” he said referring to Vigyan Bhavan where the event took place.

He noted that this was first programme taking place on the commencement of the second year of the National Democratic Alliance Government.

Rathore said that the channel, which will be available in all languages, will not only take the scientist to the farmer, but will also make sure of the need for entertaining the farmer.

Prasar Bharati Board chairmam Surya Pralash clarified that the channel was primarily in Hindi but all important programmes will be dubbed in different languages and shown in the respective parts of the country.

He noted, “As far as I know, India is the first country to have a television channel devoted to farmers and agriculture.”

Referring to the role of Prasar Bharati as a public service broadcaster, he said that the Information and Broadcasting Ministry would remain answerable to the people as long as public money was being put into the channel. He admitted calling the broadcaster autonomous and yet answerable to the Ministry was akin to a ‘tight rope walk.’ 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/images.jpg?itok=jOVtjVsY
Finance Minister meets News Broadcasters Federation, NBF seeks parity in GST with the print industry

MUMBAI: On 17thJanuary, 2020 Finance Minister, Nirmala Sitharaman met the members of the executive body of News Broadcasters Federation (NBF). In the meeting, the NBF has proposed a recommendation requesting the Government to treat TV News channels at par with the print industry under GST.  In the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/vh1.jpg?itok=XdF6NHL4
Diplo and Machine Gun Kelly to join the headline squad along with over 90 artists across 6 stages

MUMBAI: One of India’s biggest multi-genre festival, Vh1 Supersonic, is all set to take over Pune from 7th - 9th February 2020.They have just announced the headliners and the full artist line-up and we cannot keep calm!  So get your squad ready for the epic lineup as the festival has announced over...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/englishnews.jpg?itok=G18XEZvN
JNU incident raises English News ratings afterslump in last week of 2019

BENGALURU: After an expected slump in viewership in the last BARC week of 2019 – week 53 (Saturday 28 December 2019 to Friday, 3 January 2020), the combined viewership of top 5 English News channels increased 9.2 percent to 1.835 million weekly impressions in week 1 of 2020 (Wy01 of 2020) from 1....

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/bhumi.jpg?itok=_4MvnIoO
Looking inside MTV Nishedh, an initiative to break social stigma

MTV is attempting to take the bull by its horns. With its new launch it aims to break the stigma around several health-related issues, make the youth aware about healthier social norms, talk about tabooed topics.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/pb.jpg?itok=jzz7VB1S
Madras HC asks govt to allow national sporting events on Doordarshan’s OTT platform

Demanding that change is the need of the hour and that every legislation should in terms with updated technologies, the Madras High Court on Monday questioned the government about the PIL seeking the approval to tweak sports broadcasting laws.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/Adil_Zainulbhai.jpg?itok=El4gIbgy
Network18 topline almost doubles in Q3 2020

Mukesh Ambani’s Network18 Media and Investments Ltd (Network18) consolidated profit after tax (PAT) for the quarter ended 31 December 2019 (Q3 2020, quarter or period under review) was up 92.2 percent at Rs  148.29 crore from Rs 77.16 crore in the corresponding year-ago quarter Q3 2020.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Tarzan_0.jpg?itok=9RyAuAFY
&PrivéHD brings animated-adventure of 'Tarzan' on 17 January

MUMBAI: As a month-long countdown to cinema’s greatest awards ever conferred, &PrivéHD, the premium destination of nuanced cinema, brings a showcase of critically acclaimed academy award-winning films with ‘The Winning Side’. Come Friday, 17 January 2020 at 9PM, the channel, available as part...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Shemaroo_MarathiBana.jpg?itok=lopdsfrD
Shemaroo Entertainment launches new Marathi movie channel - Shemaroo MarathiBana

MUMBAI: Catering to the Marathi speaking audience, Shemaroo Entertainment Ltd, India’s leading content powerhouse today announced the launch of their new Marathi movie channel – Shemaroo ‘MarathiBana’. Prominent celebrities and stalwarts from the Marathi Film industry like Mahesh Kothare, Varsha...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Travelxp_800.jpg?itok=HINRs_tq
Travelxp launches in Romania's via Telekom Romania

MUMBAI: Expanding its footprint in Europe, Travelxp has launched its operations in Romania from 1 January 2020. The channel will be shown on DTH and IPTV platforms of Telekom Romania, which is an integrated telecommunications company. As viewers in Romania enjoying global travel programmes from the...

Television TV Channels Specialised and Niche

Sign up for our Newsletter

subscribe for latest stories