MUMBAI: Korean Broadcasting System (KBS), the national public broadcaster of South Korea has signed an agreement with its counterpart Prasar Bharati to enter the Indian market with KBS World TV channel.
KBS World will be officially broadcasted through DD Free Dish, as soon as the approval process and trial delivery of the Indian government is completed in March. Meanwhile, DD India, the international broadcasting channel of Prasar Bharati, will be broadcasted in South Korea through MyK OTT platform.
Korean Cultural Center (KCC) India, which is dedicated to providing insights into the rich cultural heritage of Korea tweeted, “KBS World (English channel of KBS) will be aired through DD Free Dish soon! In return, DD India will available on MyK, OTT platform of KBS in Korea.”
Good news from Korea!
KBS WORLD(English channel of KBS) will be aired through DD Free dish soon! In return, DD India will available on MyK, OTT platform of KBS in Korea.
You can watch "Music Bank" and more... https://t.co/m7jJhLNxHi
— KCC INDIA (@KCC_INDIA) February 21, 2019
KBS president and CEO Yang Sung-dong said, "This KBS World TV's entry into India will be a great bridgehead for spreading K-pop and Korean culture to India, which will become the world's number one country in the world over the next few years.”
This agreement is the first case in the domestic broadcasting industry, in which both public broadcasting companies representing both countries mutually support themselves as a local agency to exchange their own international broadcasting channels.