Television

Govt. in favour of a fully autonomous Prasar Bharati: Rajyavardhan Rathore

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/07/23/Untitled-1_2.jpg?itok=72wIDVPU

NEW DELHI: Minister of State for Information and Broadcasting Rajyavardhan Rathore today said that the government was in favour of Prasar Bharati becoming “fully autonomous.”

 

Rathore expressed satisfaction that the pubcaster was keeping public service ahead of commercial gains and reaching the nook and corner of the country, adding that it was a broadcaster, which could not be compared to any other broadcaster in the world or within India.

 

Prasar Bharati had also encouraged new talent from every part of the country including tribal and rural areas.

 

The Minister, speaking at a symposium on the ‘Role of different communication media in emergence of a new India,’ organized by All India Radio to mark Indian Broadcasting Day.

 

Broadcasting began in July 1923 with programmes by the Radio Club of Mumbai and other radio clubs. According to an agreement of 23 July, 1927, the private Indian Broadcasting Company Ltd (IBC) was authorised to operate two radio stations: the Mumbai station began on 23 July, 1927, and the Calcutta station followed on 26 August, 1927.

 

On 1 March, 1930, however, the company went into liquidation. The government took over the broadcasting facilities, beginning the Indian State Broadcasting Service (ISBS) on 1 April, 1930 (on an experimental basis for two years, and permanently in May 1932). On 8 June, 1936, the ISBS was renamed All India Radio. 

  

The Minister said radio was a non-intrusive medium, which had become a part of every Indian. In fact, it increased the efficiency of the listener without intruding. Every Indian got information and entertainment from the medium as it was neutral and unbiased.

 

He welcomed the entry of FM and community radio, as these could fill the communication gaps.

 

Rathore also noted that persons like Jasdev Singh and Ameen Sayani had got recognition because of the medium.

 

Prasar Bharati chairman A Surya Prakash said that people could swear by news on All India Radio and Doordarshan as they were more credible than any other channel. However, he added that Prasar Bharati would not lose track of its role as a public service broadcaster. He said it was this consciousness that had led to its major contribution in making India polio free, and the pubcaster was now playing a similar role in Swachh Bharat.

 

Prasar Bharati CEO Jawhar Sircar said that radio continued to be a vibrant non-intrusive medium, which has brought emotional and linguistic bondage in the country, broadcasting in thirty languages.

 

“Millions of Indians today understand the nuances and importance of classical music because All India Radio has kept this alive in the face of the more popular film music,” Sircar said.

 

He also referred to the role of AIR in 1923 in the era of princely states and provinces when it provided leadership, but said the real challenges came after independence.

 

Member of Parliament and journalist Tarun Vijay said radio has been the informer from childhood and AIR taught him the nuances of language. “FM Gold and the AIR channels continue to stand out in the cacophony of private FM channels which had ruined values and language,” Vijay said.

 

Vijay also commended Prime Minister Narendra Modi for giving a new vitality with his ‘Mann Ki Baat.’ “The credibility of AIR remains higher than any other channel – be it television or radio,” he said.

 

Referring to the deterioration of the print media, he said that it was difficult to differentiate news from editorials. “The editor has no importance in today’s age,” he lamented, adding that most newspapers today had become “ad rags.”

 

Calling out to AIR to start a World Broadcasting Channel in order to reach out to the diaspora and the world, Vijay said he wanted Prasar Bharati to strengthen the infrastructure to reach out to countries in south east Asia.

 

Senior journalist Madhukar Upadhyay regretted that AIR appeared to have become complacent because it had the largest reach. He also asked why private FM channels should not be permitted news when television channels could do so.

 

Senior journalist Amit Baruah suggested the introduction of licence fee as he felt “that gives us all a stake in the broadcaster.” Mediaperson Pranjal Sharma said AIR has to keep in view the fact that social media is free with no bondages.

 

Eminent litterateur Anamikas said that AIR had helped the unity of the country through language and noted that Hindi which had accepted words from other languages had now become a truly Indian language.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/discpovery%27.jpg?itok=GyxMW1rO
Discovery garners 89% genre share on premiere of 'Into The Wild with Bear Grylls & Superstar Rajinikanth'

MUMBAI: Discovery channel's premiere of Into The Wild with Bear Grylls & superstar Rajinikanth has created a record after the historic high touched by Man Vs Wild with Bear Grylls & PM Modi. According to channel, the premiere on Discovery Network (across 12 Discovery channels) delivered...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/jason.jpg?itok=_DR5y5Cs
WarnerMedia names Jason Kilar as CEO

MUMBAI: WarmerMedia has announced that media, entertainment and technology executive Jason Kilar will be its new CEO, effective 1 May. He will report to AT&T president and chief operating officer John Stankey.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/py.jpg?itok=dzGnWaWg
GEC non-primetime viewership gets 32% boost due to COVID-19 lockdown

MUMBAI: In the second week of COVID-19 pandemic period, GECs witnessed 32 per cent growth in non-primetime viewership while it witnessed negative growth in the primetime slot. The overall growth of viewership in non-primetime slots surged by more than 70 per cent in India. The Hindi speaking market...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/shemaroo.jpg?itok=gXX25JPL
Shemaroo MarathiBana to air Ram Navami special

MUMBAI:   Shemaroo MarathiBana, a recently-launched marathi movie channel by Shemaroo Entertainment Ltd, has introduced an offering of kirtans under Anandwari and the channel will be airing a specially curated episode to celebrate the birth anniversary of lord Ram on the occasion of Ram Navami...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zulfia.jpg?itok=pkwaDSMw
ABP News Network appoints Zulfia Waris as business head of ANN Content Studio

MUMBAI: ABP News Network has appointed Zulfia Waris as the business head of ABP News Network Content Studio. Waris will be responsible for the organisation’s new subsidiary, ANN Content Studio, to produce path-breaking content for all platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/barc.jpg?itok=YSgL1D2M
TV consumption up by 37% in week 12 due to COVID-19 lockdown: BARC India & Nielsen

MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience Research Council of India (BARC) and Nielsen. Total TV consumption in week 12 grew by 37 per cent compared to the previous week.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Wimbledon-2020.jpg?itok=JBi30X6q
Wimbledon 2020 becomes latest sporting event to be cancelled due to Covid-19

For the first time since World War II (1945), the Wimbledon Championships 2020 has been cancelled by a year amid rising concern of the novel Covid-19 pandemic, confirms All England Club Lawn Tennis Club (AELTC) in its official press statement.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/nbsa.jpg?itok=Aws1be0k
NBSA advises news channels to use social media content after thorough verification

MUMBAI: The News Broadcasting Standards Authority (NBSA) has advised member broadcasters of the News Broadcasters Association (NBA) to verify any content used from social media platforms in their news programmes at the highest editorial levels before being telecast in the wake of the recent supreme...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/nba_0.jpg?itok=3ubPyfky
NBA players go head-to-head in first-ever ‘NBA 2K players tournament’

MUMBAI: National Basketball Association (NBA), and National Basketball Players Association (NBPA) announced the “NBA 2K Players Tournament,” an NBA 2K20 gameplay tournament between 16 current NBA players from 3 April on ESPN and ESPN2. NBA players, including top seeds Kevin Durant of the Brooklyn...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required