Television

Doordarshan partners SBI to launch payment gateway for ad agencies

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/07/29/imgres.jpg?itok=gczB_fMg

NEW DELHI: In a pioneering move, Doordarshan today became the first Indian television channel to introduce an online payment gateway for advertisers that will ensure greater efficiency and transparency.

Under the system, each advertiser dealing with Doordarshan will have its own page through which it will not only be able to know its status of payments but also make these payments. 

Although set up in collaboration with the State Bank of India, the system permits advertisers to transfer the payments through their own banks using the gateway. 

Doordarshan automated its commercial operations for DD National channel in the Phase-I in January this year. The process for DD's other channels is under implementation. The move has helped integrate various steps involved in executing commercials from booking to scheduling and billing. 

However, the last step of payment receipt is still manual. Doordarshan has integrated the payment gateway and with its traffic and billing system would facilitate all clients and agencies to make online payment by directly going to Doordarshan’s portal from the place of their convenience at any time of the day. 

The new system was inaugurated today by Prasar Bharati member (finance) Rajeev Singh in the presence of DD director general C Lalrosanga, Engineer-in-Chief CBS Maurya, ADG (CRD) Mukesh Sharma, ADG (commercial & sales) Inderjeet Kaur, ADG Deepa Chandra, ADG PA Naidu, and DDG (commercial) CK Jain, who also explained the system along with State Bank of India main branch chief manager (e-banking) DN Sharma.

Jain said the first phase would cover Delhi and Mumbai, whereas the second phase will cover other centres. It will also facilitate an Online Deal and Release Order Booking System (ODROBS).

Sharma said the multi-operating payment system could be used for sending payments from other banks as well. Each ad agency would have a name and password to log on through the DD portal and then go on with checking status or making payments. This facilitates collection of fees from ad agencies and is completely automated with options of NEFT, RTGS, and draft with provision for updating etc. 

Doordarshan has so far been facing huge problem of reconciling its accounts because of entire manual operations, which leave a lot of agencies and clients dissatisfied. This has also resulted in several disputes and also in arbitrations with agencies. 

It was pointed out on the occasion that Prasar Bharati CEO Jawhar Sircar has also been emphasising on use of IT in both Doordarshan and AIR for bringing efficiency into the system. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/Joy-Chakraborthy.jpg?itok=9ifoDVor
Bhojpuri market is a priority for all FMG brands: Enterr10's Joy Chakraborthy

Bhojpuri content has been giving a tough time to its Hindi counterparts if one goes by weekly Broadcast Audience Research Council of India (BARC) data. In week 45, as in several others, the channel was leading with 63910 weekly impressions (000s).

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/NOVA-Cinemaz.jpg?itok=Cul8MhDQ
OTT, TV and cinema complement each other: UFO Moviez' CEO Rajesh Mishra

The movie-exhibition business in India is stuck in contradictions. On the one hand, the country produces the highest number of movies in the world, on the other, its screen-density remains one of the lowest. Various state governments provide subsidies to promote shooting in their states, yet GST...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/Star-Jalsha.jpg?itok=G_F3-aZu
Star Jalsha launches Start Music-new music game show

Star Jalsha is all set to premiere its new music game show- Start Music on weekend from 24th November onwards every Sunday. The 18-episode series is produced by Double Half Productions who have successfully partnered Star Jalsha in producing Mahalaya and other shows.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/disney.jpg?itok=N9YL6kBF
Disney's Frozen 2 collaborates with 67 brands

MUMBAI: Disney’s Frozen 2, the sequel to one of the highest-grossing animated films of all time, is around the corner and the excitement amongst fans and brands is big. Disney’s consumer products business in India has collaborated with 67 brands across categories to bring alive the magic of...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/khandani.jpg?itok=siwz8VBm
Sony MAX to premiere Khandaani Shafakhana on Nov 22

MUMBAI: Sony MAX presents ‘Khandaani Shafakhana’ as its World Television Premiere this November. The film starring Sonakshi Sinha, Varun Sharma and popular singer Badshah will help break the taboo around the topic of fertility clinics in small town India. The film will premiere on 22nd November...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/epic.jpg?itok=34uoPcVq
Epic Channel completes five years

MUMBAI: EPIC Channel - India Ka Apna Infotainment is celebrating 5 years on television on November 19, 2019. Launched in 2014, EPIC has carved a special niche for itself while simultaneously it has raised the bar of expectations for quality Indian content. As the country’s only Hindi-language,...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/lallantop.jpg?itok=CoQRKtJ3
Lallantop becomes India’s only digital first news brand to cross 10 mln subs on YouTube

MUMBAI: India's most popular new-age news brand, The Lallantop, has crossed yet another milestone by reaching a whopping 10-million subscriber base on YouTube.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/sony-yay.jpg?itok=NvVIauJF
Sony YAY! associates with Crossword Bookstores to celebrate Children's Day

MUMBAI: This Children’s Day, Sony YAY! in association with Crossword Bookstores took upon themselves to disrupt the regular routines of some families and brought them together for a day full of unlimited masti. The idea was to revive the innocent and euphoric yet simple delights of childhood in...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/OMG%21%20Yeh%20Mera%20India.jpg?itok=TDG3SJhF
History TV18 to premiere 'OMG! Yeh Mera India' S6 on Nov 18

MUMBAI: HistoryTV18 presents the sixth season of India’s most successful and longest-running factual entertainment series, ‘OMG! Yeh Mera India.’ Premiering on 18th November, this season will have 10 episodes, airing every Monday at 8 PM. The new season builds on the wonder and magic of earlier...

Television TV Channels Factual

Sign up for our Newsletter

subscribe for latest stories