Television

Doordarshan partners Amazon India to launch online souvenir store

DD Souvenir gallery was started on 21 June 2018

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/14/Doordarshan.jpg?itok=-3-QybSm

MUMBAI: The public broadcaster has joined hands with online retail giant Amazon to launch its souvenir store offering merchandise like t-shirts, coffee mugs and sippers with the tagline “I am in your DNA, I am your Doordarshan".

With its latest initiative, the pubcaster intends to re-establish Doordarshan’s brand value and introduce its memorabilia to a new generation as the channel of India.

“This is a brilliant initiative to connect with not only DD's loyal audience of generations but also the youth of India,” Prasar Bharati chairman A Surya Prakash said at the launch.

He also stressed on the importance of enhancing the relevance of the public broadcaster in today’s day and age.

“Connecting with new-age digital India is the vision of Doordarshan as they are the torch bearers of tomorrow's growth in the country,” commented Prasar Bharati CEO Shashi Shekhar Vempati.

DD Souvenir gallery was started on 21 June 2018, the success of which prompted the state-run broadcaster to launch a souvenir store online.

Amazon India's marketing officer said that the connect with Doordarshan is a matter of immense pride for the company.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/sony_Sab.jpg?itok=91Mnor_6
Sony Sab continues as most watched pay TV Hindi GEC across genres

Sony Pictures Network India (SPN) Sony Sab continued as the most watched pay TV Hindi GEC in week 11 of 2019 (Saturday, 14 March 2020 to Friday, 20 March 2020, week or period under review).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/SYNAMEDIA.jpg?itok=yk_QZ9u-
Italy’s regional public service broadcaster RAS goes live with Synamedia virtualized DCM

MUMBAI: Italy’s regional public broadcaster RAS has gone live with Synamedia virtualized Digital Content Manager (DCM) as it prepares to migrate from DVB-T SD/HD to DVB-T2/HEVC HD services by June 2022.  Since deploying Synamedia’s future-proof software-centric DCM solution, RAS has the flexibility...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/xtar_0.jpg?itok=dRQjEI4s
Star Movies to air bouquet of children's film

MUMBAI:  Star Movies will air some of the most beloved and critically acclaimed children films such as - Cars 2, The Incredibles, Baby’s Day Out, Coco, Ice Age: The Meltdown. The Lion King, Frozen, Ferdinand, Finding Nemo, Zootopia. The Jungle Book, Planes: Fire & Rescue, Beauty and The Beast,...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/zee.jpg?itok=sUUeUQu3
Zee Bangla brings back 8 old shows to entertain viewers

Starting 30 March, Zee Bangla is bringing back some of its iconic shows: Ek Akasher Niche, Agnipariksha, Amar Durga, Dweep Jwele Jai, Bhootu, Goyenda Ginni, Sa Re Ga Ma Pa, and Mirakkel in order to keep its viewers entertained.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/Shaktimaan.jpg?itok=EavxbzWK
Doordarshan brings back 'Shaktimaan'

After Ramayana, Doordarshan is all set to re-telecast another popular TV series Shaktimaan to entertain the masses who remain indoors on account of the ongoing lock-down caused by the Covid-19 pandemic.

Television TV Channels Terrestrial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/DD.jpg?itok=6f78vM4k
Despite viewership growth, DD needs to overcome content, advertising challenges

India’s public broadcaster, Prasar Bharati, is one of the largest public broadcasters in the world. It got a big boost with DD Free Dish that enabled it to reach into the interior parts of the country where pay channels didn’t have much headway.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/arnab.jpg?itok=_Ea1zRkA
Arnab Goswami decries efforts to stop BARC ratings, seeks MIB help

MUMBAI: News Broadcasting Federation (NBF) has sought the urgent intervention of union information and broadcasting minister Prakash Javadekar to prevent vested interests from stopping the publication of TV ratings. NBF president Arnab Goswami has said in a letter addressed to the minister that...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/vaicom18.jpg?itok=iICrvyK9
Viacom18 announces financial aid to production workers

MUMBAI: In the wake of the fast-spreading Covid-19, Viacom18 will financially support all daily-wage earners engaged with the production of all its original content across India, said a company release. The company will now make select content available for public broadcaster Doordarshan’s viewers...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/ipl.jpg?itok=Ygh_ENcA
IPL 2020 on the brink of cancellation

As the pandemic Covid-19 keeps spreading unabated, the hope of even a delayed Indian Premier League (IPL) 2020 is fading away. Even as the BCCI has been tight-lipped about the richest cricket tournament in the world, a report in Indian Express says that the entire event is likely to be cancelled.

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required