Television

Yeh VIVO IPL hai, Yahaan Game Banayega Name; Star Sports’ new campaign for VIVO IPL 2019 launched

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/06/ipl.jpg?itok=G36O_d_5

MUMBAI: The 12th edition of VIVO IPL is all set to enthrall fans globally from March 23rd onwards. Adding to the excitement ahead of the world’s most-watched cricketing tournament, Star Sports and BCCI have unveiled the campaign #GameBanayegaName which focuses on VIVO IPL as a platform where one’s ‘Talent’ (Game) precedes one’s name.

The film is conceptualized by Taproot Dentsu. In a historic first, IPL players from across all eight franchises come together in one frame to showcase the spirit of the upcoming league. The TVC features Virat Kohli, MS Dhoni, Rohit Sharma, Dinesh Karthik, R Ashwin, Jaydev Unadkat, Rishabh Pant and Rashid Khan in their respective team jerseys.

The VIVO IPL campaign, ‘Game Banayega Name’ is a great leveler and reflective of young and fearless India in every sphere. This is a powerful philosophy in a country like India where more than 50% people are below the age of 30 years. This insight goes beyond cricket, talking to people who are brimming with confidence, skilled and are fearless in their approach to claim their space in the Sun.

The TVC opens with a split screen battle between young players in a maidan on one side and established VIVO IPL stars on the other to grab screen space. After an entertaining tussle, the film ends with IPL stars acknowledging the maidan players talent and inviting them to show their game. The TVC is a reflection of the core spirit that VIVO IPL resonates, a platform for young talent to showcase their game and an opportunity to make a name. The TVC is set to a catchy song and is written by Puneet Sharma and Pallavi Chakravarti and composed by Sameer Uddin.

Commenting on the campaign Rahul Johri, CEO, BCCI said, “BCCI’s primary objective while launching the IPL in 2008 was to promote domestic talent. In the last 11 years, it has unearthed some extraordinary players who have been serving Indian cricket with distinction. Star Sports’ new campaign for IPL-12—#GameBanayegaName resonates with that spirit and vision of IPL and we are looking forward to a great season.”

Speaking on the campaign, Gautam Thakar, CEO Star Sports said, “Through this campaign we wanted to truly reflect this thought that, given the right opportunity, anyone with skills and talent can make their mark in the world. The VIVO IPL has already shown in the past that it is an ideal platform for aspiring cricketers to showcase their talent. Names such as, Ravindra Jadeja, R. Ashwin, Hardik Pandya, Jasprit Bhumrah, Rishabh Pant among many others are all testament to this. This campaign reflects the spirit of young India and we are excited to bring the biggest ever IPL on our network.”

Speaking on the campaign execution, Agnello Dias, CCO, Taproot Dentsu, said “This campaign is special because it showcases not only the biggest sporting platform this country has ever seen but also the new generation of talent coming through at Taproot Dentsu and in the advertising industry. The IPL has been the single propellant of new talent in the history of world cricket and our ECD, Pallavi Chakravarti nailed with an idea so vivid and engaging, and it simply had to be done.”

The film is being released simultaneously in 7 languages – Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali and Marathi across all platforms, TV, Radio, and Digital.

The 12th edition of VIVO IPL starts on Saturday, March 23rd, 2019 with defending champions Chennai Super Kings taking on Royal Challengers Bangalore.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/zeel.jpg?itok=NPI2s0YG
ZEE and Helo App crafts in partnership

MUMBAI: Delivering on its promise of meeting brand objectives by  providing solutions with exceptional incremental value to its clients through a platform agnostic approach, the Content & Partnerships vertical of Zee Entertainment Enterprises  Ltd (ZEEL) has taken brand solutions to newer...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/eros.jpg?itok=jtFJVsw5
Eros Now announces collaboration with YouTube Music

MUMBAI: Eros Now, a premier South Asian OTT entertainment platform with more than 177 million registered users, today announced a collaboration with YouTube Music in India to introduce a special subscription package at INR 99 for 90 days for new users of YouTube Music Premium subscription. The...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/tv18.jpg?itok=5dv8ymSB
FYI TV18 reveals the secrets and stories behind the ‘Recipes That Made Me’

MUMBAI: FYI TV18 presents a series dedicated to the legacy of food and the power it holds in all our lives. ‘Recipes That Made Me’ has UK-based Chef and Restauranteur Nisha Katona travelling around the UK, meeting diaspora from India, Bangladesh, Pakistan and Sri Lanka. She meets passionate home...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/netwrok18.jpg?itok=5r_a2mte
Network18 announces senior elevations in News18.com

MUMBAI: The general news vertical has been one of the strongest parts of the Network18 portfolio over the past year. In its best efforts to leverage the opportunities the scale affords, Network18 has announced key elevations in the leadership team of News18.com, its breaking news platform. Azim...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/Joy-Chakraborthy.jpg?itok=9ifoDVor
Bhojpuri market is a priority for all FMCG brands: Enterr10's Joy Chakraborthy

Bhojpuri content has been giving a tough time to its Hindi counterparts if one goes by weekly Broadcast Audience Research Council of India (BARC) data. In week 45, as in several others, the channel was leading with 63910 weekly impressions (000s).

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/NOVA-Cinemaz.jpg?itok=Cul8MhDQ
"OTT, TV and cinema complement each other": UFO Moviez' CEO Rajesh Mishra

The movie-exhibition business in India is stuck in contradictions. On the one hand, the country produces the highest number of movies in the world, on the other, its screen-density remains one of the lowest. Various state governments provide subsidies to promote shooting in their states, yet GST...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/Star-Jalsha.jpg?itok=G_F3-aZu
Star Jalsha launches Start Music-new music game show

Star Jalsha is all set to premiere its new music game show- Start Music on weekend from 24th November onwards every Sunday. The 18-episode series is produced by Double Half Productions who have successfully partnered Star Jalsha in producing Mahalaya and other shows.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/disney.jpg?itok=N9YL6kBF
Disney's Frozen 2 collaborates with 67 brands

MUMBAI: Disney’s Frozen 2, the sequel to one of the highest-grossing animated films of all time, is around the corner and the excitement amongst fans and brands is big. Disney’s consumer products business in India has collaborated with 67 brands across categories to bring alive the magic of...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/khandani.jpg?itok=siwz8VBm
Sony MAX to premiere Khandaani Shafakhana on Nov 22

MUMBAI: Sony MAX presents ‘Khandaani Shafakhana’ as its World Television Premiere this November. The film starring Sonakshi Sinha, Varun Sharma and popular singer Badshah will help break the taboo around the topic of fertility clinics in small town India. The film will premiere on 22nd November...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories