Will make brands' IPL 2020 splurge into judicious investment: Velocity MR's Jasal Shah

Velocity MR tracked ads worth $40 million during IPL 2019

MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands.

Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing decision makings during the league. The research firm announced the second edition of the study as well.

For the first edition, Velocity MR tracked ads worth $40 million during IPL 2019 and covered more than 70 advertisers and over 100 sponsors. Altogether, it evaluated around 150 ads.

“This study got interests from 11 brands who aggressively promoted their brand during IPL 2019. Our book titled, IPL Brands Insights Book 2019 was very well received in the marketing corridors of brands who sponsored or advertised during IPL 2019 and have plans for 2020 as well,” Velocity MR CEO and managing director Jasal Shah commented.

“Our unique models of ROI calculation, Impact Scores AKA 'Mother of all Insights' because just one score covers more than 10+ marketing metrics, Jersey Analysis, Viewership Trend, Loyalty Analysis, Media Basket Analysis, Sponsorship Analysis – generate quality insights for brand custodians and these make our IPL Brands Insights Study a must for all those who are going to splurge in IPL 2020. We’ll make that splurge into a judicious investment,” he added.

Shah added that there will be new outcomes certainly in the second edition as the market dynamics are never same. According to him in this fast-evolving digital world, strategies change overnight and with multiple options, even consumers’ patronage can’t be taken for granted. He noted that they keenly study all the changes and understand more from the viewers.

For this year’s study, the methodology remains the same as last year but new centres have been added. The research methodology includes quantitative Online Surveys for Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad and Pune (18-20 Minutes), quantitative Offline F2F Surveys for Visakhapatnam, Indore and Jaipur (18-20 Minutes).

Latest Reads
NBF decries Congress president Sonia Gandhi's suggestion to ban media ads

MUMBAI: The News Broadcasters Federation (NBF) has appealed to the prime minister to reject the suggestion by Congress president Sonia Gandhi for a “complete ban on media advertisements- television, print and online - by the government and public sectors undertakings (PSUs) for a period of two...

Television TV Channels News Broadcasting
Production houses keep their faith as they weigh impact of COVID-19

The iconic ‘Lights, camera, action’ has been temporarily silenced across the world. The COVID-19 pandemic is wreaking havoc on the once-thriving media and entertainment industry, stymieing its smooth functioning, at least for the time being.

Television Production House Fiction
NBA deplores Congress president Sonia Gandhi's suggestion to ban media ads

MUMBAI: The News Broadcasters Association (NBA) has strongly deplored the suggestion by Congress president Sonia Gandhi to "impose a complete ban on media advertisements - television, print and online - by the government and public sector undertakings (PSUs) for a period of two years". At a time...

Television TV Channels News Broadcasting
Dangal TV airs ad-free episodes of ‘Chandragupt Maurya’

MUMBAI: Hindi GEC Dangal is all set to air ad-free episodes of its historical drama Chandragupt Maurya in order to boost its audience’s mood during this lockdown. Keeping in mind the true fighting spirit of Indians, in this stressful and adverse situation, the channel will air ad-free episodes of...

Television TV Channels Regional
Network18's special initiative Corona Control Room on News18 India

MUMBAI: Network18 has introduced corona control room, which will provide viewers an opportunity to address any queries that they may have on coronavirus. Under a special programming on the COVID-19, the channel has come up with the corona control room initiative, which enables people to call up and...

Television TV Channels News Broadcasting
ABP News Network asserts digital dominance

MUMBAI: ABP News Network (ANN) has witnessed a massive consumption uptick on its digital platforms, owing to the strong, round-the-clock coverage on COVID-19. Garnering the trust of billions, the digital arm of ANN has become a credible choice for the viewers in every major news week. 

Television TV Channels News Broadcasting
Asianet airs humorous programme amid lockdown

MUMBAI: Asianet, for the first time in the history of Malayalam television, has started telecasting a humorous programme, "veendum chila veettuviseshangal," with the help of new advanced technologies like Zoom. This is in the wake of the ongoing lockdown, which has halted the shooting of all the...

Television TV Channels Regional
CINTAA seeks donations to help film, TV artists amid COVID-19 crisis

MUMBAI: The cine and TV artistes' association (CINTAA) has appealed to the masses and its A-lister members to donate rations and funds for the benefit of film and TV artists who have lost their livelihood amid the ongoing 21-day lockdown.

Television Production House Fiction
ZEE Media Group comes forward to help DTH/Cable Operators

These are unprecedented times. As the world battles a global contagion, India, the second-most populous country in the world is fighting the lethal disease and all necessary steps are being taken by Indian authorities to prevent this virus from spreading further.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required