Will make brands' IPL 2020 splurge into judicious investment: Velocity MR's Jasal Shah

Velocity MR tracked ads worth $40 million during IPL 2019

MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands.

Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing decision makings during the league. The research firm announced the second edition of the study as well.

For the first edition, Velocity MR tracked ads worth $40 million during IPL 2019 and covered more than 70 advertisers and over 100 sponsors. Altogether, it evaluated around 150 ads.

“This study got interests from 11 brands who aggressively promoted their brand during IPL 2019. Our book titled, IPL Brands Insights Book 2019 was very well received in the marketing corridors of brands who sponsored or advertised during IPL 2019 and have plans for 2020 as well,” Velocity MR CEO and managing director Jasal Shah commented.

“Our unique models of ROI calculation, Impact Scores AKA 'Mother of all Insights' because just one score covers more than 10+ marketing metrics, Jersey Analysis, Viewership Trend, Loyalty Analysis, Media Basket Analysis, Sponsorship Analysis – generate quality insights for brand custodians and these make our IPL Brands Insights Study a must for all those who are going to splurge in IPL 2020. We’ll make that splurge into a judicious investment,” he added.

Shah added that there will be new outcomes certainly in the second edition as the market dynamics are never same. According to him in this fast-evolving digital world, strategies change overnight and with multiple options, even consumers’ patronage can’t be taken for granted. He noted that they keenly study all the changes and understand more from the viewers.

For this year’s study, the methodology remains the same as last year but new centres have been added. The research methodology includes quantitative Online Surveys for Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad and Pune (18-20 Minutes), quantitative Offline F2F Surveys for Visakhapatnam, Indore and Jaipur (18-20 Minutes).

Latest Reads
Barc Week 24: India TV leading news channel in HSM market among 15+ target group

Broadcast Audience Research Council (Barc) India’s data for Week 24 Hindi Speaking Market (HSM) (Saturday, 11 June 2022 to Friday, 17 June 2022; 24hrs; 15+ audience) for news channel shows India TV as the leading news channel with 13.5 per cent market share. The share remains the same as for Week...

Television TV Channels News Broadcasting
Stan announces strategic partnership with Nodwin Gaming & Star Sports

Bengaluru-headquartered esports fan engagement startup, Stan has announced entering into a strategic partnership with Nodwin Gaming and Star Sports, who are jointly presenting the Battlegrounds Mobile India Masters Series Tournament 2022.

Television TV Channels Sports
Barc week 24: Aaj Tak leads Hindi news genre in market share

Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. As per data for All India 2+ target group for the Hindi news genre, Aaj Tak is the leading channel with market share of 12.4 per cent.

Television TV Channels Viewership
Star Gold promotes “Hum Do Hamare Do” with a quirky matrimonial ad in leading newspapers

On 19 June 2022, Star Gold left everyone surprised by giving an unusual ad in the matrimonial section of two leading papers. It read, "Parents wanted urgently". The matrimonial section of newspapers often carries ads that demand homely brides and grooms with hefty salaries and government jobs.

Television TV Channels Viewership
Rahul Mishra promoted as head of Shemaroo’s Web 3.0 initiatives

Rahul Mishra, formerly the head of marketing of Shemaroo Entertainment, has been promoted to head the company's Web 3.0 initiatives. In the third wave of the internet, which is more transparent and employs technologies like blockchain, AI, and IOT to offer a more engaging user experience for the...

Television TV Channels Viewership
MIB prohibits downloading of iPlus TV in India

The Ministry of Information and Broadcasting (MIB) has prohibited iPlus TV Telemedia from the promotion of iPlus TV for the purpose of downlinking by any person including individuals or cable operators in this country. It said that no permission has been given to uplink/downlink iP1us TV. 

Television TV Channels Viewership
ZEE Entertainment launched ‘Aap Fit Toh Manoranjan Hit’ on International Yoga Day

ZEE Entertainment Enterprises Limited (ZEEL) has rolled out a campaign on the occasion of International Yoga Day with a unique initiative – ‘Aap Fit Toh Manoranjan Hit’.

Television TV Channels Viewership
Barc week 24: Star Plus regains No. 1 spot in HSM market

Mumbai: Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. Star Plus regained No. 1 spot in the Hindi-speaking market. As per all India 2+ target group data, Sun TV Network was the most watched channel during the week with an average...

Television TV Channels Viewership
Rupert Murdoch & partner of six years Jerry Hall to get divorce

Media mogul Rupert Murdoch and his wife of six years former actress-supermodel Jerry Hall are getting a divorce.

Television TV Channels News Broadcasting