Will make brands' IPL 2020 splurge into judicious investment: Velocity MR's Jasal Shah

Velocity MR tracked ads worth $40 million during IPL 2019

MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands.

Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing decision makings during the league. The research firm announced the second edition of the study as well.

For the first edition, Velocity MR tracked ads worth $40 million during IPL 2019 and covered more than 70 advertisers and over 100 sponsors. Altogether, it evaluated around 150 ads.

“This study got interests from 11 brands who aggressively promoted their brand during IPL 2019. Our book titled, IPL Brands Insights Book 2019 was very well received in the marketing corridors of brands who sponsored or advertised during IPL 2019 and have plans for 2020 as well,” Velocity MR CEO and managing director Jasal Shah commented.

“Our unique models of ROI calculation, Impact Scores AKA 'Mother of all Insights' because just one score covers more than 10+ marketing metrics, Jersey Analysis, Viewership Trend, Loyalty Analysis, Media Basket Analysis, Sponsorship Analysis – generate quality insights for brand custodians and these make our IPL Brands Insights Study a must for all those who are going to splurge in IPL 2020. We’ll make that splurge into a judicious investment,” he added.

Shah added that there will be new outcomes certainly in the second edition as the market dynamics are never same. According to him in this fast-evolving digital world, strategies change overnight and with multiple options, even consumers’ patronage can’t be taken for granted. He noted that they keenly study all the changes and understand more from the viewers.

For this year’s study, the methodology remains the same as last year but new centres have been added. The research methodology includes quantitative Online Surveys for Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad and Pune (18-20 Minutes), quantitative Offline F2F Surveys for Visakhapatnam, Indore and Jaipur (18-20 Minutes).

Latest Reads
India TV appoints Prakash Natarajan as CTO

MUMBAI: India TV has appointed Prakash Natarajan as CTO (chief technology officer), to take charge of the channel’s news broadcast operations. Before India TV, he was working as vice president, tech and operations in Network18 Pvt Ltd. This is Natarajan’s second stint with India TV.

Television TV Channels News Broadcasting
Priya Dogra appointed WarnerMedia Entertainment Networks, EMEA & APAC president

MUMBAI: WarnerMedia, a division of AT&T Inc, announced the appointment of Priya Dogra as president, WarnerMedia Entertainment Networks, EMEA and APAC. For the time being, Dogra will continue her responsibilities as executive vice president, strategy and corporate development for WarnerMedia....

Television TV Channels People
Shooting amidst a pandemic causing anxiety: Binaifer Kohli

Television shoots which were halted due to Covid2019 pandemic have now resumed shooting after adhering to myriad instructions. Producers are taking all necessary precautions to ensure safety and security of cast and crew.

Television Production House Fiction
Production powerhouse Banijay unveils new brand identity

A new giant has emerged on the global TV production front with the completion of Banijay’s takeover of the Endemol Shine Group last week.  And the group has gone in for a rebranding exercise, revealing what it calls a new and contemporary brand identity.

Television Production House Fiction
PTC Network Gave Wings To A New Era With World’s First Ever Online Award Ceremony: PTC Punjabi Film Awards 2020

PTC Network actually created history by converting a regular awards show into a virtual one and beating all odds to put up a fantastic gala roller coaster ride of a ceremony held on virtual stage with hosts joining in from different cities and audience watching with open mouth, wondering how was...

Television TV Shows Awards
Sony SIX channels to air West Indies Tour of England 2020 from 8 July

KOLKATA: Sony Pictures Sports Network (SPSN)  announces the return of LIVE cricket action after 120+ days, with the West Indies Tour of England 2020. As cricket finally makes a comeback with West Indies taking on England, viewers can watch the series unfold live and exclusive on SONY SIX channels...

Television TV Channels Sports
Film, TV, digital series shoots to begin in Madhya Pradesh

MUMBAI: Film, television and digital series shooting can resume in Madhya Pradesh after complying with measures in place to contain the coronavirus outbreak, said an advisory from the state's tourism board. The board's additional managing director Sonia Meena said a set of rules has been prepared...

Television Production House Fiction
Colors to air fresh episodes of key shows from tonight

MUMBAI:  Hindi GEC Colors has announced its content resumption strategy by presenting fresh episodes of marquee shows. Soon after Khatron Ke Khiladi last week, the channel will air new episodes of Shakti Astitva Ke Ehsaas Kii and Barrister Babu starting 6 July at 8 pm and 8.30 pm respectively....

Television TV Channels GECs
Get ready to soak in Rain & Romance as ZEE Biskope rejoices Sawan with unique film festivals

NEW DELHI: The month of rain and romance brings in joyful festivities& celebrations. It’s that time of the year when the symphony of raindrops landing on the parched leaves evokes poetic romance while we sip a piping hot tea enjoying the monsoon musings. As an occasion, Sawan has been...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required