Television

Vivo IPL 2018 final breaks multiple viewership records

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MUMBAI:  The VIVO IPL final on 27 May 2018 garnered a record viewership on both digital and TV, as per figures released by the broadcaster Star. The final, which was aired live on 17 channels across eight different languages, powered the network's growth by 34 per cent with 52.9 million average impressions.

The final between Chennai Super Kings and Sunrisers Hyderabad was produced with 11 live feeds across the TV network and Hotstar. The match had the highest reach (211 million across screens) in the history of the cash-rich league.

Hotstar hit a world record for concurrent online viewing with 10.7 million viewers for the final. The contest that saw CSK’s Shane Watson score a century to hand the yellow brigade its third IPL trophy helped Hotstar create a new record of over 10 million concurrent users.

The match witnessed a sudden hike from eight million to 9.1 million and then to 9.7 million before hitting the 10.7 million mark.

The Grand Finale on television was watched by a historic 160 million fans across Star TV network (not including DD) versus last year’s figure of 121 million, recording a 32 per cent growth in reach. This is the highest television reach recorded for any match in the history of the tournament.

The television viewership for the tournament as measured by average half hourly time-weighted impressions was 1.4 billion impressions (U+R 2+) with a growth of 15 per cent. The viewership growth in urban audiences was 26 per cent.

The total television viewership for the tournament as measured by gross impressions was 9.985 billion impressions with a growth of 19 per cent across urban + rural and 30 per cent in urban audiences.

Also Read:

Star spending up to Rs 2 cr on production per IPL match

Hotstar creates record of 10 mn plus concurrent viewers for IPL finale 

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