Mumbai: The list of sponsors for the Indian Premier League (IPL) is growing year by year, and the cash-rich league has welcomed yet another sponsor on board with Ratan Tata-backed cost-effective brokerage firm Upstox set to join the bandwagon. The IPL governing council has named Upstox an official partner for the fourteenth edition of the tournament, which will begin on 9 April 2021. This will be a multi-year partnership.

It’s the first time that a brand in the stock and mutual fund sector is partnering with the IPL to create awareness about this category.

IPL chairman Brijesh Patel said, “We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios."

Upstox co-founder & CEO Ravi Kumar added, "We are thrilled to partner with BCCI for IPL 2021. In India, cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country."

Founded with the vision of making financial investing easy, equitable, and affordable to all Indian investors, Upstox provides online investments in stocks, mutual funds, digital gold, derivatives, and ETFs for both investors and traders. Backed by marquee investors such as Tiger Global, Upstox currently has over 2.8 million customers.