Television

Subhash Chandra to adopt ‘glocal’ strategy for second innings in cricket

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/08/sc.jpg?itok=YX3UKzis

MUMBAI: For every Sachin Tendulkar there are more than a 1000 deserving cricketers who were denied an opportunity due to various reasons, for every MS Dhoni there is a Amol Muzumdar, for every Ishant Sharma there is a Ranadeb Bose. Indian cricket is not a story full of fortunes, there are many such unfortunate incidences, which cannot have a cricketing justification. Targeting such unfortunates, Essel Group chairman Subhash Chandra is all set to start his second innings in the field.

Pertinent to note here is that Chandra was viciously defeated in his first stint against the Board of Control for Cricket in India (BCCI) and his rebel cricket venture Indian Cricket League (ICL) was abruptly shut. Players were accused of being under-paid, various match fixing allegations cropped up against teams and the ICL was wiped out. BCCI suspended all the players associated with ICL, Kapil Dev was sacked as chief of National Cricket Academy and no ground was allowed to host a ICL match with a notice that grounds hosting ICL matches will never get an international or Ranji match. However, Essel Group’s effort aroused BCCI’s thoughts of expanding cricket and a similar cricket league was launched eight years back, which is today known as the Indian Premier League (IPL) - BCCI’s biggest revenue generating entity.

Years later Dr. Chandra rose from the ashes like a phoenix and became a nightmare for cricket boards across the world as he made his interest to venture into cricket official. Various meetings were held across boards to figure out his strategy. “India is a country where youth are passionate about three things Cricket, Sachin Tendulkar and television. Well one who loves cricket and is passionate about it will play domestic cricket, then IPL and eventually make his way through to the Indian cricket team. But again the number that successfully manage to do that is very less compared to the number of youth who play cricket passionately. So if you can start a platform where you give money for playing cricket and feature them on television, you will obviously get huge representatives besides the presence of IPL and other BCCI organised tournament,” says a renowned cricket historian and writer.

Reportedly the Essel Group has registered various cricket leagues in India and has aspirations of holding inter-city cricket leagues, a Times of India report quoted Essel Group head of finance and strategy Himanshu Modi as saying, “The format we are building will be a T20 format, home and away games, across 10 - 12 cities, we are not looking at a short time frame. It could be a year away or even a little more. We know the timing is right but we are equally aware of the pitfalls where BCCI can hit us and are much wiser today. We had four grounds in India during ICL and we got players even from Pakistan, so I do not see both as a problem at all. On the grounds front, during ICL, we fell short with just four grounds in four cities. Also, we learned we needed eight to 10 teams. So, this time round, we will have to ensure we have more grounds.”

Commenting on Essel Group’s vision, the cricket historian said, “To drive Indian crowds to cricket, you need quality players, idols and close finishes. On the grounds front, being one of the richest group if Essel is not allowed, they can create a ground but the problem will be with players. BCCI pays a hefty amount to retired players too and hence having idols playing will be a concern and if they can manage that they will have a good future and the avenue will help many families financially too.”

A marketing expert, who manages many on-ground and television sponsorship, added, “Broadcasters creating leagues in India is becoming a trend. We saw Star and Sony doing it in the recent past and there is nothing surprising about Essel also venturing into something similar. There are many sponsors who fail to use the IPL or World Cup as a platform for promotion due to premium rates. They will use the new league. So sponsorship won’t be a problem for them provided they organize when team India is actively playing.”

Essel has already registered entities in Australia, New Zealand, Scotland and with this revelation of inter-city cricket league, the group made it clear that while they are thinking global they are acting local too. It remains to be seen if the ‘glocal’ strategy becomes a substantial challenge to rattle BCCI and reduce the pitch of the IPL.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/abp.jpg?itok=49hecKB7
ABP News Network conducts ‘Asmita Sanman Puraskar 2020’ in Gujarat

MUMBAI: Asmita Sanman Puraskar 2020 – an initiative by ABP News Network’s Gujarati news channel ABP Asmita, to facilitate the successful figures from different walks of life, who carved their presence across the state and the nation. ABP Asmita’s aim was to recognise iconic Gujaratis, who have made...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/relaince.jpg?itok=77kaSyBD
Reliance Big Synergy’s fiction series Heer Ranjha & Kamli Ishq Di garner top two slots on Zee Punjabi

MUMBAI: Reliance Big Synergy's journey in fiction content got another distinction with its two daily shows Kamli Ishq Di and Heer Ranjha garnering the top two slots on the new Punjabi language channel Zee Punjabi. Zee Punjabi has now made history with the biggest ever GEC launch. In the first week...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/sonysab.jpg?itok=OX3Yeq5R
Sony SAB to launch ‘Maddam Sir - Kuch Baat Hai Kyunki Jazbaat Hai’ on 24 Feb

MUMBAI: Sony SAB broadens its content slate with a one of its kind light-hearted value driven show ‘Maddam Sir’ set to premiere on 24 February 2020, at 10 PM. With an apt tagline, ‘Kuch Baat Hai Kyunki Jazbaat Hai’, the show is set to change people’s perspective about typical policing. The story...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/jewlwers.jpg?itok=fOmOZkT5
Lalitha Jewellery becomes top brand in BARC week 5 ratings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 1 February and 7 February 2020, respectively.  The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/SUN.jpg?itok=_HHkjzxI
BARC week 5: Regional space witnesses new entrant 'Adithya TV' in Tamil market

MUMBAI: In regional space, Adithya TV entered the top five Tamil channels list in week 5 of BARC India ratings. The channel has replaced Star Vijay Super at fifth position. Zee Biskope continued to lead in Bhojpuri market for the third consecutive week in week 05 of BARC India ratings. No changes...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/IND.jpg?itok=5Yu03pZk
Sports channels viewership declines by 20.5 per cent in week 5 of BARC

MUMBAI: The poor performance of the Men in Blue and the end of the Australian Open 2020 impacted the viewership pattern of sports channels. According to Broadcast Audience Research Council of India (BARC) week five shows a slump of 20.5 per cent in viewership pattern as compared to week four....

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/BARC_new.jpg?itok=Q15ZItZ7
BARC week 5: Colors, Star Plus, Sony SAB remain top three Hindi GEC in urban market

MUMBAI: Colors continued to lead the list of top ten Hindi GECs in the urban market and in pay platform for more than four consecutive weeks. In urban market Viacom18's other Hindi GEC Colors Rishtey entered the list replacing Big Magic at tenth position. On pay platform Zee TV slipped to fourth...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/Jasal_Shah.jpg?itok=OKoo1ToQ
Will make brands' IPL 2020 splurge into judicious investment: Velocity MR's Jasal Shah

MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands. Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/suntv.jpg?itok=FhGqw0ho
Sun Tv subscription revenue up; declares 150% interim dividend

BENGALURU: Kalanathi Maran’s regional telecaster and FM radio broadcaster Sun Tv Network (Sun TV) reported that subscription revenues was up 18  percent y-o-y at Rs 411.85 crore for the quarter ended 31 December 2019 (Q3 2020, period or quarter under review) as compared to the corresponding year...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories