Television

Subhash Chandra to adopt ‘glocal’ strategy for second innings in cricket

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/08/sc.jpg?itok=sFpnMB8J

MUMBAI: For every Sachin Tendulkar there are more than a 1000 deserving cricketers who were denied an opportunity due to various reasons, for every MS Dhoni there is a Amol Muzumdar, for every Ishant Sharma there is a Ranadeb Bose. Indian cricket is not a story full of fortunes, there are many such unfortunate incidences, which cannot have a cricketing justification. Targeting such unfortunates, Essel Group chairman Subhash Chandra is all set to start his second innings in the field.

Pertinent to note here is that Chandra was viciously defeated in his first stint against the Board of Control for Cricket in India (BCCI) and his rebel cricket venture Indian Cricket League (ICL) was abruptly shut. Players were accused of being under-paid, various match fixing allegations cropped up against teams and the ICL was wiped out. BCCI suspended all the players associated with ICL, Kapil Dev was sacked as chief of National Cricket Academy and no ground was allowed to host a ICL match with a notice that grounds hosting ICL matches will never get an international or Ranji match. However, Essel Group’s effort aroused BCCI’s thoughts of expanding cricket and a similar cricket league was launched eight years back, which is today known as the Indian Premier League (IPL) - BCCI’s biggest revenue generating entity.

Years later Dr. Chandra rose from the ashes like a phoenix and became a nightmare for cricket boards across the world as he made his interest to venture into cricket official. Various meetings were held across boards to figure out his strategy. “India is a country where youth are passionate about three things Cricket, Sachin Tendulkar and television. Well one who loves cricket and is passionate about it will play domestic cricket, then IPL and eventually make his way through to the Indian cricket team. But again the number that successfully manage to do that is very less compared to the number of youth who play cricket passionately. So if you can start a platform where you give money for playing cricket and feature them on television, you will obviously get huge representatives besides the presence of IPL and other BCCI organised tournament,” says a renowned cricket historian and writer.

Reportedly the Essel Group has registered various cricket leagues in India and has aspirations of holding inter-city cricket leagues, a Times of India report quoted Essel Group head of finance and strategy Himanshu Modi as saying, “The format we are building will be a T20 format, home and away games, across 10 - 12 cities, we are not looking at a short time frame. It could be a year away or even a little more. We know the timing is right but we are equally aware of the pitfalls where BCCI can hit us and are much wiser today. We had four grounds in India during ICL and we got players even from Pakistan, so I do not see both as a problem at all. On the grounds front, during ICL, we fell short with just four grounds in four cities. Also, we learned we needed eight to 10 teams. So, this time round, we will have to ensure we have more grounds.”

Commenting on Essel Group’s vision, the cricket historian said, “To drive Indian crowds to cricket, you need quality players, idols and close finishes. On the grounds front, being one of the richest group if Essel is not allowed, they can create a ground but the problem will be with players. BCCI pays a hefty amount to retired players too and hence having idols playing will be a concern and if they can manage that they will have a good future and the avenue will help many families financially too.”

A marketing expert, who manages many on-ground and television sponsorship, added, “Broadcasters creating leagues in India is becoming a trend. We saw Star and Sony doing it in the recent past and there is nothing surprising about Essel also venturing into something similar. There are many sponsors who fail to use the IPL or World Cup as a platform for promotion due to premium rates. They will use the new league. So sponsorship won’t be a problem for them provided they organize when team India is actively playing.”

Essel has already registered entities in Australia, New Zealand, Scotland and with this revelation of inter-city cricket league, the group made it clear that while they are thinking global they are acting local too. It remains to be seen if the ‘glocal’ strategy becomes a substantial challenge to rattle BCCI and reduce the pitch of the IPL.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/29/img_29012022_114734_800_x_800_pixel.jpg?itok=ucWRPVPZ
Sony Pictures Networks launches Sony Kal in the US

Mumbai: Sony Pictures Networks India (SPNI), in association with Sony Pictures Television (SPT), has launched Sony Kal Hindi, its first free, ad-supported streaming television (FAST) channel in the US. Sony Kal is SPNI's new general entertainment destination featuring celebrated and award-winning...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/29/img_29012022_110916_800_x_800_pixel.jpg?itok=9tSaj-1T
Sun TV most viewed channel in week 3: Barc data

Mumbai: With weekly ratings of 3001.92, Sun TV was the most viewed channel in the third week of 2022 (15-21 January) according to Broadcast Audience Research Council (Barc) data. Star Utsav retained the second spot at 2648.37 AMA, ahead of Star Maa (2540.66) and Star Plus. Sony SAB, Star Vijay,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_160525_800_x_800_pixel.jpg?itok=XcmbjCCl
BBC Studios strengthens digital news team with new appointments

Mumbai: BBC Studios has announced a number of new roles aimed at further bolstering its digital news team. As a part of this expansion, News Corp SVP and global head of product Jennie Baird is brought on board to a newly created position of EVP and MD of digital news and streaming. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/voot.jpg?itok=RLt4Jl3z
VooT Kids brings new animation series ‘Blazing Team’ to India

Mumbai: The new high-octane superhero series "Blazing Team: Masters of Yo Kwon Do" went live on Voot Kids with 20 new episodes in English and Hindi, and a ‘watch and win’ contest on 26 January. The boy-skewed animation offering for pre-teen audiences, produced by China-based Alpha Group and...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/visnory-award.jpg?itok=ECBFNIbQ
Governance Now to honour achievers with Visionary Awards 2021

Governance Now, a platform for analysis of public policy and governance from the house of Sri Adhikari Brothers is all set to present Visionary Awards of 2021 in a virtual webinar to be held on 29 January.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/asianet.jpg?itok=J_A4h3iG
Asianet News rolls out employee stock ownership plan

Mumbai: Asianet News Media and Entertainment has rolled out an employee stock ownership plan (ESOP). The stock option plan will be extended to Asianet’s long-term employees as well as new team members who have displayed exceptional performance, said the statement.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_182523_800_x_800_pixel.jpg?itok=mzAnQ8Jt
HT forays into web 3.0 with NFTs documenting 100 years of Indian history

Mumbai: Hindustan Times has announced its foray into web 3.0 with the launch of Non-Fungible Tokens (NFTs) under the banner of 'HT Timeless Tokens,' which will document India's 100-year-old history as digital art. HT Timeless Tokens will include digitised versions of original historic creatives...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_175731_800_x_800_pixel.jpg?itok=ovz7rEQq
Colors to telecast new fiction show ‘Fanaa: Ishq Mein Marjawaan’

Mumbai: Colors has announced its first fiction offering of 2022 called "Fanaa: Ishq Mein Marjawaan." The show will premiere on 31 January at 10:30 p.m.   Produced by Dipti Kalwani and Karishma Jain, the show features actors Reem Sameer Shaikh, Zain Imam, and Akshit Sukhija.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_175610_800_x_800_pixel.jpg?itok=TWOIFouT
Zee Zest announces new show ‘Safari India’ starting on 31 January

Mumbai: Zee Zest has announced a new show "Safari India" with actor Rannvijay Singha. The show premieres on 31 January on Zee Zest SD and HD channels along with ZeeZest.com. The eight-part series explores some of India’s prominent National Parks to let viewers experience India’s rich biodiversity...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required