Television

×

×

Starsports.com to show ICC WC 2015 in four languages

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/11/29/ajit%20mohan.jpg?itok=8SymYOLC

MUMBAI: As the year comes to an end, cricket fans are eagerly awaiting for 2015 to begin. Cricket mania is set to take over as ICC Cricket World Cup will begin in February next year. And waiting to cash in on the opportunity is starsports.com.

According to Star India EVP and new media head Ajit Mohan, the portal will be following a three step strategy ahead of the mega event. "Firstly, we will create an immersive experience by launching a video timeline that will be available to all fans of starsports.com fans. It will allow them to catch up very quickly on a match, when they come to witness the action on the website. We were the first to introduce the video timeline and we will now take it to every fan," he says.

"Secondly, we will provide the option for users to switch between languages. Currently we are looking at four languages; Hindi, English and two regional languages," he adds.

"Thirdly, we are going to have a lot more data and analytics on our site. Apart from this, there will be original stories written by a stellar list of writers like Harsha Bhogle," he informs.

The website currently is in a celebratory mood. According to data, recently released by comScore, the portal which was launched in June 2013 has beaten the dominant 20 year-old market leader ESPNcricinfo, by a slender margin. For the month of October, the website garnered 4.242 million traffic versus 4.233 million of ESPNcricinfo.

The data also suggests that sports viewership in India is going through a rapid change due to a shift in viewership patterns. Consumers are moving away from basic text and scorecards to a more immersive sports experience on digital. The explosion in the sale of smart phones and increase in access to 3G and broadband explains this trend, says the study.

When questioned what have been the ingredients that have helped starsports.com achieve this recent feat, Mohan explains that the portal has always focused on three areas – enhancing video experience, engaging data and analytics and lastly, storytelling.

"We want to create a video experience that surpasses all constraints of data access and works even at low bandwidths," says Mohan while adding that sports fans are avid consumers of statistical data too.

Mohan credits his digital team for the website's way forward. "The DNA of this company is that we are story tellers. We turn data and analytics into sports telling, in a way that can't be done on television.  For example, we have short clips of matches that are curated to tell a story," concludes Mohan.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/zeecafe.jpg?itok=uuwYA56W
Witness the challenges of the battlefield across treacherous terrains with the BBC First drama ‘Our Girl’ on Zee Café

MUMBAI: As a female medic in the British Army, Georgie Lane’s life is full of battles – both physical and personal. Our Girl, follows the fearless adventures of the tightknit unit of soldiers in ‘2-Section’ as they fight for survival on the most dangerous missions of their lives. Watch Our Girl...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/dangal-tv.jpg?itok=CVPM7YNY
BARC week 37: Dangal retakes top spot in yo-yo struggle across genres

Enterr10 Television network’s Hindi GEC was the most watched channel Across Genres on All Platforms as well on the Free Platform in week 37 of 2019 (Saturday, 7 September 2019 to Friday, 13 September 2019, week or period under review).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/21/Zee%20Kannada.jpg?itok=XUlTLr0x
Zee Kannada’s 'Jote Joteyali' garners 171% growth in primetime slot

MUMBAI: Zee Kannada’s recently launched show Jote Joteyali garnered 171 per cent of total growth in the primetime slot, according to the channel. The show was launched on 9 September, has topped the chart in Kannada television industry in fiction genre. The show is telecasted every Monday to Friday...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ss.jpg?itok=o6tHW5k2
Star Sports launches MISSION 2020 with the Men in Blue

MUMBAI: The ‘Men in Blue’ have embarked on their quest to bring the ICC T20 World Cup Trophy home next year, beginning with the home season of cricket on Star Sports with South Africa tour of India that started on September 15th. Mission 2020 will showcase all India matches as they prepare for the...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/zee.jpg?itok=KNZ8xLWb
Zee Kannada’s Jote Joteyali launch breaks all records in the Kannada Television Industry

MUMBAI: The No. 1 Kannada General Entertainment Channel, Zee Kannada’s recently launched Jote Joteyali tops the charts in the Kannada television industry in the fiction genre. This eccentric love story garnered a total of 171% of growth in the prime slot of 8:30 PM, Monday to Friday. The record...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/cnn.jpg?itok=O8cbHiBg
CNN International to launch new programming

MUMBAI: CNN International, which reaches more than 400 million households around the world, is launching new programming from September 24, 2019. Broadcasting live at 2.30am IST, The Brief with Bianca Nobilo will provide viewers with an incisive look at the most significant live events and stories...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/fyi.jpg?itok=uGaTFks2
FYI TV18 presents a modern dating show with a twist

MUMBAI: FYI TV18 is all set to burn up the dance-floor in its latest premiere, ‘Flirty Dancing’. Britain’s best-loved choreographer Ashley Banjo, who won ‘Britain’s Got Talent’ with his über-cool street-dancing moves, has now moved on to play cupid between strangers looking for love. With...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/nitin.jpg?itok=zg6LOcZF
Nitin Bawankule to join as Star India head of ad sales from 1 October

MUMBAI: Star India, today announced the appointment of Nitin Bawankule as the head of ad sales. In this role, Bawankule will be responsible for leading ad sales across both linear broadcast and OTT for Star TV network and Hotstar respectively. This appointment is effective 1 October 2019 and will...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/kidz.jpg?itok=M_O_RsT1
Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30...

Television TV Channels Kids

Sign up for our Newsletter

subscribe for latest stories