Television

Star Sports unveils ICC Men’s T20 World Cup official anthem

The tournament will be available to watch on Star Sports network and Disney+ Hotstar VIP.

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Mumbai: Star Sports, in association with ICC, has released an official anthem called "Live the Game" for the ICC Men’s T20 World Cup. 

The campaign is conceptualised by Star’s creative team and it highlights how the game of cricket transcends boundaries to bring fans across the globe together.

International animation agencies Bat Collective and Red Knuckles were roped to execute the animation in the video along with Bollywood music director Amit Trivedi who composed the sports anthem. "Cricket has been my favourite sport and it was a pleasure to create the anthem for ICC T20 World Cup.  The track is quite upbeat, and I hope it resonates well with the youth and cricket fans," said Trivedi.

 The cricket tournament will be available to watch on Star Sports network and Disney+ Hotstar VIP.  

“The Men's T20 World Cup is one of the biggest events on the global sports landscape. Its stature and allure serve as the ideal platform to recruit new fans, re-engage old ones, and bolster the game’s connect," said  Star and Disney India head of sports Sanjog Gupta. "The USP of this campaign is the visual rendition of the invite and its trendy music amplifying the immersive #LiveTheGame proposition."

“Cricket has more than a billion fans around the world, and we wanted to put our young fans in the heart of the action alongside their heroes and allow them to live the game," said ICC general manager for marketing and communications Claire Furlong. "Partnering with Star Sports and Amit Trivedi to create the animation and music for the campaign has given us a wonderful opportunity to celebrate the fact that India is our host despite the event being staged in Oman and the UAE.”

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