Television

Star Sports launches Vivo IPL 2021 resumption campaign

The tournament will resume airing on September 19.

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Mumbai: Star Sports has drawn parallels between Vivo Indian Premier League (IPL) 2021 and a blockbuster film in its latest advertising campaign called #AsliPictureAbhiBaakiHai featuring cricketer MS Dhoni in a filmy avatar.

Conceptualised by the creative team at Star Sports, the ad film tells viewers that the second half of the tournament, airing from 19 September, is unmissable. The remaining 31 matches will be played over 27 days in the United Arab Emirates. 

"There is a great deal of anticipation for the resumption of VIVO IPL 2021," said Star and Disney India, head – sports, Sanjog Gupta. "Teams and players typically up the ante on the field, play top cricket and are at their competitive best in the final weeks of VIVO IPL, which means fans can look forward to higher intensity, impossible heroics and nail-biting finishes in the month-long spectacle. And this is the proposition of our campaign - #AsliPictureAbhiBaakiHai. That, like a blockbuster, there are many twists and turns, highs and lows, thrills and spills in store. So, whether you watched the first 'half' or not, the second half from September 19 is unmissable. Star and Disney India is also committed to continue delivering the most engaging and immersive broadcast of the tournament across TV and digital platforms. Multiple regional feeds, world class presentation, enhanced viewing experiences and technology innovations will delight millions of viewers."

The TVC campaign will be released in multiple languages including Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam and will reach a national audience.

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