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Star launches Tamil sports channel, localisation features Ashwin, Dhoni, TNPL & Chennaiyin stars

MUMBAI: Star Sports has added another channel in its sports cluster and entered the Tamil market with Star Sports - Tamil.  The channel went live on 28 May.

Star Sports Tamil will be available on all the DTH/cable operators across Tamil Nadu as well as rest of India.

The channel has a rich calendar of sports starting with the ICC Champions Trophy 2017, moving into Tamil Nadu Premier League (TNPL 2.0), Vivo Pro Kabaddi Season 5 and Hero ISL. The channel would also provide curated Tamil content localisation of which would feature superstars R. Ashwin, M S Dhoni, TNPL Stars, and stars from Chennaiyin FC.

A first-of-its-kind regional sports channel, Star Sports Tamil will bring fans across Tamil Nadu closer to their favorite sports and heroes. 

The marketing campaign #MachiAreYouReady (Buddy, are you ready) has commenced along with the launch of the channel. A tribute to the multi-sport culture of the state, the campaign underlines Tamil pride and is rich with nuances such as the presence of the soil of Tamil Nadu in the TVC. The campaign will be supplemented by comprehensive, high-impact promotions on radio, TV, print, digital, and OOH.

Tamil Nadu’s favourite cricketer Dhoni and Indian sports icon, the Star Sports ambassador, is featuring prominently in the campaign. Thala Dhoni embodies the pride, valour and sportsmanship of the Tamil culture.

A Star India spokesperson said, “Tamil Nadu is a unique market with high affinity to language content and distinctive viewing habits. Star India’s strong presence in the state has helped us understand the pulse of the Tamil sports fans. Star Sports Tamil is an extension of our belief to give people more relevant regional sports content and celebrate the ‘Tamizh’ culture. This is another resolute step in our constant endeavour to bring fans closer to sports.”

The channel will feature content exclusively packaged with a line-up of eminent Tamilian hosts and commentators from the sports fraternity such as K Srikkanth, L. Sivaramakrishnan, S. Badrinath, S Sriram, S Ramesh, H Badani.

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